Moosend Review 2025: Features, Pros & Cons, and Analysis
Moosend is an email marketing platform for marketers to run email campaigns and track email performance. Founded in 2011, Moosend Ltd was acquired by Sitecore in 2021.
It streamlines your workflows with email marketing automation features. This ESP features a user-friendly campaign designer supporting drag-and-drop functionality, allowing you to craft personalized messages ready for mobile email marketing.
Moosend also features a landing page and signup form builder, helping with data collection or email lead generation.
Is Moosend the right ESP for you, though? The only way to find out is to examine its features, collect and evaluate the opinions of existing customers, and compare Moosend with its competitors.
This Moosend review aims to simplify things and give you the real picture. We start by listing the features Moosend offers its users.
Features Breakdown: What Does Moosend Offer You?
Moosend email marketing has all the standard tools you’d expect from an ESP. You can organize your contacts, send emails, create automated email workflows, and track your email campaign reports. Additionally, you can create landing pages to collect leads for your business. Moosend also features template libraries for signup forms, landing pages, and different types of emails.
As AI in email marketing is booming, Moosend has also added a few artificial intelligence features. The function suggests email content improvements in the email editor and provides better product recommendations. This can help achieve superior targeted email marketing.
The full list of Moosend’s features explained:
| Feature | How it works |
|---|---|
| Email marketing | Create, send, track, and manage email marketing campaigns. |
| Drag-and-drop editor | Users who are unfamiliar with code can create appealing email designs. |
| Personalization | Custom fields allow you to personalize content for subscribers. |
| Segmentation | Organize your email subscribers by demographics, behavior, or engagement levels. |
| Automation | You can set up predefined workflows and triggers to automatically send targeted emails. |
| Template library | Wide range of email templates to choose from, customize, and send. |
| Form builder | Create customized sign-up forms or opt-in forms to capture valuable subscriber information. |
| Landing page designer | Design and create standalone web pages optimized for specific marketing campaigns, letting you capture leads or promote products. |
| Analytics | The analytics dashboard provides comprehensive insights and metrics about the performance of your email marketing campaigns. |
| AI writer | Recommends suggestions to improve your writing, shorten messages, change tone, and suggest subject lines. |
| Third-party integrations | Seamlessly connect tools and platforms such as CRM systems, e-commerce platforms, and analytics tools. |
So how well do these features work? Are the customers happy or are they fleeing the platform in hordes? Is inbox placement a challenge for a Moosend email?
We’ll answer these questions by going through what the online reviews say about Moosend.
User Ratings: What do Customers Think of Moosend?
Moosend has been around for a little over a decade, so you’re sure to find many customer reviews with a casual Google search. We decided to save you the trouble and compiled the 8 most authentic reviews we found. To keep things neutral, we picked 4 positive reviews and 4 negative ones.
Let’s start off with the happy customers!
In the positive reviews, we noticed a common theme — users had a lot of good things to say about the Moosend customer care team. Besides that, the review above also praises the usability and automation features of the platform.
Moosend’s user interface gets more positive feedback in this review. The user mentions he faced issues with email design but adds the customer care team helped him out. He claims he isn’t too familiar with the tools and features of Moosend but is still able to use it effectively.
Here’s another glowing review of Moosend where the user talks about the ease of use and also appreciates the customer care team.
Moosend’s users often comment on how efficient the customer care team is. This user keeps his review concise and mentions usability as a good feature of Moosend.
Now, let’s take a look at what the negative Moosend reviews say.
There seems to be an issue with Moosend’s email deliverability rates, according to this user. We also saw a couple of other customers write the same. While Moosend requests users to implement email security protocols, it takes a lot more diligence to ensure emails consistently reach the primary inbox.
Once more, we see a reviewer comment on issues with the inbox placement rates of their email messages. While this user was happy with Moosend’s usability and features, the poor inboxing rates compelled them to leave a 1.5-star review.
We can see comments from a customer who has complaints about the billing issues he faced at Moosend. It doesn’t help he had a poor experience clarifying matters with the customer care team, leading to his negative review.
Criticism of Moosend’s customer service team is rare, but here we have a user who went through extensive discussions with tech support to resolve his list cleaning issues.
In his comments, the customer makes a fair point — he has no domain, and they refused to tell him which email marketing subscribers on his list were problematic. He may have benefited from an email validation tool, like the one we’ve built into Campaign Refinery.
Below, we sum up what the reviews say about Moosend:
| What Moosend users like | What Moosend users dislike |
|---|---|
| Usability | Limited template library |
| Customer service | Deliverability |
| Automation workflows | Bugs |
| Email editor | Limited integration |
To better understand the situation, let’s analyze the highlighted features and see how they could possibly affect you.
Moosend Reviews: Analysis
One thing is clear from the reviews — the customers appreciate the service they get from Moosend’s support team. Even the critical reviews made it a point to mention the customer care team did their best to help them.
Another win for Moosend is its usability. Managing contacts, sending different types of email campaigns, and studying analytics can be a challenging task. the UI makes a huge difference.
Moosend simplifies things for its customers and gets brownie points for it. The simplicity of creating email sequences also gets praise in online reviews.
On the flip side, we saw customers unhappy about inbox placement rates. We also noted complaints about the integrations not working correctly or critical integrations missing. Buggy features can be highly aggravating for customers, so this issue gets a few mentions in online reviews.
Another common theme in the negative reviews was outdated or low-quality templates; this is an additional workload for email marketers. They can purchase readymade templates but a paid subscription for a template website means additional email marketing costs.
Many of the negative reviews were from customers who were unhappy about Moosend’s sudden change in the free plan. By switching from a free plan to a limited trial, they upset a vocal section of their user base. A few reviews also expressed displeasure with the pricing tiers.
Generally speaking, it appears Moosend customers are happy with the platform. For the ones that aren’t, there are numerous Moosend competitors to choose from.
Moosend Advantages
Moosend gets the basics right by creating a simple and intuitive user interface. Creating this kind of user experience can help customers focus on what truly matters — email marketing campaigns. They back this up by presenting a rock-solid customer care team, along with good automation and email list management tools.
Time to review the top Moosend features.
Email Editor
The Moosend email editor is intuitive and also features an AI email assistant to help you create emails. The editor supports WYSIWYG — What You See Is What You Get — so you can edit emails in their final form, and that is exactly what your recipients will see.
The editor also supports collaboration between team members, simplifying email copywriting and designing tasks. and has a History feature to let you track changes. You also get access to an image library for photos and GIF images.
Automation
On Moosend, you can either use pre-built automation templates or create your own.
The controls are flexible and you have a good range of actions to choose from and execute your targeting strategy. The visual editor is simple and even users who are new to automation will be able to understand how things work. For example, it’s fairly simple to create a Moosend newsletter for a brand.
Moosend Support
Customer service can make or break a company’s reputation. Moosend gets it right by paying close attention to what the customers are saying, and resolving their technical issues. Good customer support can be comforting for users and convince them to ignore the smaller issues — Moosend nails this.
Landing Page and Form Builder
The Moosend landing pages builder and form designing tools are good. Users can create pages and forms with ease. You can also explore the template library for pre-built options of popular categories.
Moosend Disadvantages
With the kind of competition in the email marketing industry today, customers are spoiled for choice. Let’s review the main reasons causing users to move on from Moosend to other ESPs.
Moosend Deliverability
You can send thousands of emails but if they’re not landing in the inbox, you’re essentially wasting your time and money. Improving email deliverability is critical for email marketers; the higher the number of emails making it to the primary inbox, the higher the email marketing conversion rate.
Moosend SMTP services may not be the best for inbox placement, as we saw customers reporting deliverability issues — and the statistics back it up.
According to Email Tool Tester, which conducts deliverability tests for different ESPs periodically, Moosend seems to hover around the 86-90% range, which means there’s plenty of potential for further improvement.
Moosend does its part by recommending customers implement Moosend SPF and DKIM on their email domains and shares walkthrough guides to achieve this. When a Moosend sender is rejected, it is typically due to a lack of email authentication protocols.
The platform does offer an email A/B testing function, which is good.
Poor Integration and Bugs
There is no Moosend CRM, which means users will need to depend on smooth integration to connect to their martech stacks. But it seems Moosend faces integration struggles.
We saw more than one review mention the limited third-party integration on Moosend; this could coax email professionals to seek answers elsewhere.
Moosend Email Templates
From reviews, it appears Moosend templates aren’t very appealing to users. Whether it’s issues with customization or a lack of designs to choose from, we found marketers were either uploading their own templates or using the email editor to create email campaign templates for marketing.
Moosend: Pros and Cons Overview
So how do the pros and cons of Moosend stack up against each other?
| Moosend Pros | Moosend Cons |
|---|---|
| Customers love the intuitive interface. | The deliverability rate needs improvement. |
| The customer care team is competent and enthusiastic. | The template library isn’t great. |
| Creating automation flows is simple. | If you have a large contact list you pay more. |
| The email editor is simple and has AI features. | There are integration issues with popular marketing tools. |
| There is a variety of segmentation options. | The analytics dashboard could be better. |
It’s a balance between the good and bad for Moosend — while it’s a stable, dependable email platform, there are certain issues customers may be unwilling to overlook.
Now that we’ve examined the features, it’s time to move on to a dealbreaker for many: pricing.
Moosend Pricing
The Moosend free plan runs for 30 days with limited features, letting users experience what it’s like to be on the platform. While the prices look affordable, it’s highly subjective. It might be affordable for email marketers who have just begun to grow email lists, but as the subscriber base grows, it gets expensive quickly.
If you want to send more emails, the Moosend free trial won’t suffice. The Moosend cost per month is $9 if your list is under 500 subscribers, but if you rapidly scale and hit the 50K mark, you’re looking at spending $315 a month.
If you’re the type of email marketer who has a huge list but only sends out 1-2 email blasts a month, the plans may seem like a raw deal. Unlimited emails will not appeal to professionals aiming to be selective about the campaigns they run.
Moosend Prices
This table explains the tier breakups on Moosend:
| Moosend plan | Monthly price | ||
|---|---|---|---|
| Free Trial | Free/30 days only | Free/30 days only | ‣ 1,000 subscribers ‣ Unlimited emails ‣ 1 landing page ‣ 1 signup form ‣ 2 users ‣ Analytics ‣ A/B testing ‣ Email automation ‣ Template library ‣ API access |
| Pro | Starts at $9 a month | Starts at $84 ($7 a month) | ‣ All of the above + ‣ 500 subscribers ‣ Unlimited emails ‣ Transactional emails ‣ Multiple landing pages/forms ‣ 5 users ‣ Website triggers ‣ Product page triggers ‣ SMTP Server |
| Enterprise | Custom | Custom | ‣ All of the above + ‣ Custom subscriber count ‣ Email file attachments ‣ Dedicated IP ‣ Account manager ‣ Custom reports ‣ Service-Level Agreement |
For the price and features, Moosend offers decent value for money. It would be far better if they didn’t charge customers for having large email lists; the plans only make sense for email senders who send multiple emails every month.
Find the Best Moosend Alternatives
If you’ve been considering signing up on Moosend, it’s a good idea to consider its top competitors. You can compare popular platforms such as Moosend vs ConvertKit or Moosend vs Activecampaign in our Moosend alternatives guide. It also includes a Mailchimp vs Moosend section.
You could also go through these in-depth comparisons of Moosend with popular platforms:
Mailchimp
Between Moosend vs Mailchimp, Mailchimp is superior for two main reasons. Firstly, you get a wider range of tools and features, like the CRM, for example. Additionally, third-party integrations are also more stable on Mailchimp.
It also lets you run social media campaigns plus build fully functional websites, and not just landing pages, as Moosend does.
HubSpot
HubSpot positions itself as a sales and marketing automation platform, which means it can do a lot more than Moosend can. It features a CRM, plus you can create email marketing funnels and track customers through them.
The list of integrations supported by HubSpot is extensive and you also get advanced analytics and reporting features. The personalization options on HubSpot are also superior to Moosend’s.
Campaign Refinery
If deliverability is your #1 priority — as it should be — Campaign Refinery is the best Moosend alternative.
But that’s not all; you also get:
- Excellent automation tools,
- Powerful features for a solid email segmentation strategy,
- Email personalization functions,
- An automated list-cleaning tool to remove invalid email addresses.
With best practices in place to ensure your email sender reputation is top-notch, you’re looking at peak email marketing performance on our platform.
And did we mention our click rates hit 76.67% when the Gamification feature is switched on?
Sign Up for the Best Moosend Alternative
Besides the best inbox placement rates in the industry, our analytics will let you keep a sharp eye on your email performance.
If you want to achieve elite results and see the engagement rates top senders do, apply to be a Campaign Refinery customer today!
FAQ
Is it Moonsend or Moosend?
The email platform is called Moosend.
What are the disadvantages of Mailchimp compared to Moosend?
Mailchimp can be more expensive, especially for larger lists, and may have a less intuitive interface compared to Moosend. Read our full Mailchimp review for more insight.
Is Moosend free?
Moosend is not free but it offers a 30-day trial.
