ConvertKit Plans 2025 Breakdown

Email marketing is one of the most powerful ways to attract an audience and aid business growth. However, choosing the right platform  — and the right plan — can make all the difference.

ConvertKit or – Kit, as the 2024 rebrand redefined it, is an email marketing platform aimed at digital creators. This includes bloggers, coaches, authors, and online business owners. Before we check out ConvertKit plans, let’s review what the platform offers.

ConvertKit (Kit) offers a full range of traditional tools you’d expect in an email marketing platform. It focuses on automation, simplicity, and audience segmentation to make it easier to nurture email marketing subscribers and drive sales. Our full ConvertKit review can give you the bigger picture.

Below, we will examine ConvertKit’s pricing tiers, from the free plan for beginners to the Creator and Creator Pro plans for serious marketers. We’ll highlight features, limitations, and the best use cases of each plan to help you decide which one aligns with your needs.

Is Kit (formerly ConvertKit) the right email marketing tool for you? Keep reading to find out.

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ConvertKit Features

Before we share details on ConvertKit’s pricing, let’s take a look at the platform’s features. 

ConvertKit offers a range of functionalities — the table below provides an overview of its key tools and capabilities.

Feature	Description
Email Marketing	ConvertKit provides advanced segmentation and automated email sequences to send targeted and personalized email campaigns.
Landing Page Builder	The platform includes a customizable landing page and a signup form builder with drag-and-drop functionality.
Subscriber Management	Users get a contact management system to track subscriber interactions, apply tags, and segment audiences.
Digital Product Sales	Creators can sell digital products, courses, and subscriptions directly through ConvertKit, with integrated commerce features.
ConvertKit Commerce	These are tools to help users sell and deliver digital products and manage payments.
Forms	The platform provides multiple form types, including modal popups, slide-in forms, and inline forms, all customizable.
Integrations	ConvertKit integrates seamlessly with platforms like Substack, Patreon, and WordPress.
Analytics and Reporting	Detailed email performance tracking features allow users to monitor open rates, click-through rates, subscriber growth, and revenue attribution for digital products.
Creator Network	A platform to connect with other creators and promote each other’s work.
Sponsor Network	A networking feature to help users establish connections with sponsors.
Funnels	ConvertKit includes pre-built and customizable automation workflows to guide subscribers through customer journeys.
A/B Testing	Email marketers can optimize engagement by testing different content variations to determine which performs best.
Mobile-Responsive Design	ConvertKit ensures all emails and landing pages maintain a professional appearance across all devices and screen sizes.
Affiliate Program Tracking	The platform includes tools for managing and tracking affiliate partnerships and referral programs.
Subscriber Tagging	An advanced tagging system allows users to segment their audience based on multiple criteria and behaviors.

ConvertKit Rebranded Itself as Kit in 2024

In 2024, ConvertKit underwent a significant rebranding initiative, shortening its name to Kit. The rebranding aims to simplify the company’s identity and reflect its evolved mission of supporting creators. 

The change encompasses the company’s name, logo, and overall brand positioning. Founder Nathan Barry wanted to position Kit as a more streamlined and focused platform for content creators, digital entrepreneurs, and online professionals. 

The rebrand maintains the company’s core email marketing and audience management services while signaling a strategic shift toward a more concise and memorable brand identity.

We’ve covered the platform and its features in detail; it’s time to address a key question: How much does ConvertKit cost?

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ConvertKit Plans Overview

ConvertKit offers three main pricing tiers: Newsletter, Creator, and Creator Pro.

Each plan is designed to accommodate different needs, from basic email sending to advanced email marketing automation and monetization tools. Choosing the right plan depends on your goals and what kind of email performance you’re looking for.

The Newsletter plan is ConvertKit’s free tier, ideal for beginners who need a simple way to collect subscribers and send email marketing newsletters. It includes basic email marketing features but lacks advanced email sequences and is only accessible to one user.

The Creator plan is designed for those who need more control over their email marketing strategy. It includes automation tools, features to implement a good email segmentation strategy, and integrations with third-party platforms. 

It also introduces Creator Network features. This plan is a good fit for those who want to build a more engaged audience and streamline their email workflows.

For users who need the most advanced features of Kit, the Creator Pro plan takes off the training wheels. It offers enhanced analytics, priority support, and subscriber scoring to better understand and engage with audiences. It’s tailored for serious email marketers and businesses looking to scale.

Each plan comes with different pricing based on subscriber count. There is also a ConvertKit free trial for those who want to explore its features before committing.

Is ConvertKit Free?

ConvertKit isn’t exactly free, but it does offer a free plan.

The Newsletter plan lets users manage up to 10,000 subscribers and utilize features like unlimited landing pages and forms. However, advanced features such as automated email workflows and visual automation builders require a paid plan. 

So, while basic functionality is free, more comprehensive email marketing tools come at a cost.

How Much is Convert Kit Per Month?

We will do a deep dive into each ConvertKit plan, but here’s a quick glance at the starting prices:

ConvertKit Plan	Starts at:
Newsletter	$0/month
Creator	$25/month
Creator Pro	$50/month

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ConvertKit Newsletter Plan

The Newsletter Plan is ConvertKit’s free tier, designed for creators who want to start building an audience without upfront costs. Beginners can use this to grow a newsletter.

It includes essential email marketing tools, allowing users to collect subscribers, send broadcast emails, and even monetize their content through paid newsletters and digital product sales.

What Do You Get in the Kit Newsletter Plan?

This plan is ideal for beginners, bloggers, and independent creators who want to start email marketing without financial commitment. While it lacks advanced automation and analytics, it provides a strong foundation for building and monetizing an audience.

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ConvertKit Creator Plan

The Creator Plan is designed for growing businesses and professional creators who need more advanced automation and customization options.

It includes all the features of the free Newsletter Plan, plus enhanced tools for audience growth, branding control, and monetization.

What Do You Get in the Kit Creator Plan?

This plan is ideal for content creators, online entrepreneurs, and owners planning to scale up email marketing for small businesses. With automation, segmentation, and monetization tools, it’s a great choice for those looking to build deeper connections with their audience.

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ConvertKit Creator Pro Plan

The Creator Pro Plan is ConvertKit’s top-tier option, built for serious creators and businesses seeking advanced marketing tools and highly detailed email campaign reports.

It includes everything from the Creator Plan, plus powerful features to optimize audience growth, email engagement, and revenue.

What Do You Get in the Creator Pro Plan?

If you’re running a fast-growing business, selling digital products, or relying heavily on email marketing for revenue, Creator Pro is the ultimate toolkit. The advanced analytics, audience segmentation, and automation features make it perfect for scaling your brand while maintaining high email engagement metrics.

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Which ConvertKit Plan Should You Choose?

This table compares the three ConvertKit plans you can pick from:

ConvertKit plan	Monthly price	Features
Free	$0	‣ 10,000 subscribers ‣ 1 account user ‣ 1 basic visual automation ‣ 1 email sequence ‣ Unlimited landing pages ‣ Unlimited forms ‣ Unlimited broadcasts ‣ Tagging and segmentation ‣ Sell digital products ‣ Run paid newsletters & subscriptions ‣ Newsletter feed and website ‣ API Access ‣ Free Recommendations ‣ 24/7 support
Creator	$25	‣ All of the above + ‣ 1,000 subscribers ‣ 2 account users ‣ Unlimited Visual Automations ‣ Unlimited Email Sequences ‣ Remove Kit branding ‣ Paid Recommendations ‣ Smart Recommendations ‣ Apps ‣ RSS campaigns ‣ Polls
Creator Pro	$50	‣ All of the above + ‣ Unlimited account users ‣ Facebook custom audiences ‣ Newsletter referral system ‣ Edit links in sent broadcasts ‣ Subscriber engagement scoring ‣ Deliverability reporting ‣ Insights dashboard ‣ 24/7 Priority support

The Newsletter Plan stands out because it allows users to email up to 10,000 subscribers for free, a major increase from the previous 1,000-subscriber limit. This move was made immediately after Beehiiv announced it was raising prices. Speaking of, did you hear about the spike in Beehiiv spam complaints?

Back to the plans — the Newsletter Plan seems generous, but there are trade-offs. 

Users only get one email sequence and one basic visual automation, which can be limiting for businesses looking to build sophisticated email marketing funnels. Additionally, free-tier users may face deliverability challenges since bulk free accounts tend to have lower email sender reputations.

For those serious about automation and scaling, the Creator Plan unlocks unlimited sequences, automations, and additional users. However, costs can increase rapidly as your list grows. 

For instance, emailing 100,000 subscribers costs $566/month on the Creator Plan and $733/month on Creator Pro. Creator Pro provides advanced features, but unless you need them all, the price jump may not be worth it. The next section explores this angle further.

Ultimately, if you’re just starting out, the Newsletter Plan is a good way to build an audience for free. But if you’re growing beyond basic email marketing, be strategic about when to upgrade — scaling up can get expensive fast. 

Always weigh the features against the cost to ensure you’re getting the best return on your email marketing costs.

Analysis of Kit Pricing for Email Marketing

The biggest issue with Kit is that as you grow your email list, it gets more expensive. ConvertKit follows a contact-based pricing model, meaning the more subscribers you have, the higher your costs. 

Completely unlike Campaign Refinery pricing, which does not charge for list size.

The table below outlines monthly pricing for the Creator and Creator Pro plans based on the number of contacts, demonstrating how expenses can add up quickly.

Contacts	Creator Plan	Creator Pro Plan
5,000	$66/month	$93/month
10,000	$100/month	$140/month
25,000	$166/month	$233/month
55,000	$316/month	$433/month
105,000	$566/month	$733/month
205,000	$1,066/month	$1,316/month
500,000+	Custom Pricing	Custom Pricing

How ConvertKit Users Feel About the Pricing Plans

This user enjoys using Kit but points out their costs have gone up alongside list size.

This reviewer mentions that the paid plan is more expensive than expected. 

In this review, a customer points out how the free plan doesn’t offer much. They don’t have too many complaints about ConvertKit plans, though.

If you’re considering ConvertKit as an email marketing solution, you will greatly benefit from our detailed ConvertKit alternative guide. We compared the platform with some of its main rivals in the industry and shared our views on them.

But our top recommendation for your email marketing goals is Campaign Refinery — read on to know why.

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Campaign Refinery Offers Better Email Deliverability Than ConvertKit

There is a very strong reason you should opt for Campaign Refinery over ConvertKit — we have the best inbox placement among email platforms in the industry today.

Without consistent email deliverability, you’re looking at most of your emails languishing in the spam folder. Campaign Refinery stands out as an email marketing powerhouse, delivering unparalleled inbox placement setting a new industry standard. 

And all this comes with an impeccable reputation for opening doors — and inboxes — across email ecosystems.