16 Email Campaign Metrics and KPIs You Need to Track
Email marketing is a direct line to your audience. But beneath the compelling copy and eye-catching visuals lies a sea of data — email campaign metrics — speaking volumes about your campaign’s true performance.
It’s crucial to monitor these email tracking metrics, learn from them, and use them to define efficient workflows and customer journeys. And marketers should be aware of the constantly changing nature of this channel.
For example, when Apple launched Mail Privacy Protection, things shifted, and measuring email deliverability and success of email campaigns changed. Being on top of the latest email marketing trends can help understand which email campaign analytics to observe and how best to use them to the advantage of your overall strategy.
Considering the differences between all types of email campaigns and their goals, the tracking process will differ as well. Still, there is a group of basic email marketing key metrics you need to master and learn how to interpret and utilize their results.
So, if you’re an email marketer — mastering email metrics for campaign success is vital.
This guide will show you how to measure the success of an email campaign.
What are Email Campaign Metrics (KPIs)?
Email campaign metrics are KPIs or Key Performance Indicators of the success of email marketing strategies.
They come in the form of data — numbers or percentages — showing how many people receive, open, or read campaign emails, how many of them click through links in the emails, and how many opt out. Email campaign key metrics results enable businesses to learn if their campaigns are performing well, to understand their subscribers, and to improve their strategy.
Tracking email marketing campaigns is absolutely essential for building smart, successful marketing plans and growing your business. Understanding the campaign metrics meaning involves understanding the role played by each.
The most critical 6 email KPI metrics you need to track are:
| Metric | Definition |
|---|---|
| Open rate | The percentage of delivered emails opened by recipients. |
| Click-through rate (CTR) | The percentage of recipients who clicked on one or more links in your email. |
| Email marketing conversion rate | The percentage of email recipients who completed the desired action. |
| Email bounce rate | The percentage of emails not delivered successfully. |
| Email unsubscribe rate | The percentage of recipients who opt out from receiving future emails. |
| Email spam complaint rate | The percentage of recipients who mark your email as spam. |
Along with these, you can also monitor email list growth rate, device statistics, or other business-relevant data.
Benefits of Tracking Email Marketing Metrics
You need to track key email metrics to evaluate your campaign results. They will show if a campaign is successful, if the audience was properly targeted, and indicate room for improvement.
Here are 8 ways you benefit from tracking email metrics:
- Measure effectiveness: Email performance metrics reveal how well your campaigns are performing and whether they’re achieving their goals.
- Understand your audience: Tracking email marketing metrics and KPIs helps you understand what content resonates with your email marketing subscribers.
- Optimize content: Analyzing open rates helps you refine your subject lines, while CTR data helps you optimize your email content and calls to action or email CTAs.
- Improve deliverability: Metrics like bounce rates and spam complaints highlight potential deliverability issues, allowing you to address them and ensure your emails reach inboxes.
- Calculate ROI: Tracking conversion rates and revenue generated from email campaigns allows you to calculate your return on investment (ROI).
- Identify trends and patterns: Analyzing historical data helps you identify trends and patterns in your email performance, enabling you to optimize your strategy.
- Refine future strategies: By understanding what has worked well and what has not, you can better refine future email campaigns.
- Maintain a healthy email list: By tracking metrics like unsubscribe rates and bounce rates, you can maintain a clean and healthy email list, which is essential for good deliverability and email engagement.
Because they show data, the metrics will provide accurate insights into subscriber behavior and allow you to make informed decisions.
Why Should You Track Email Campaign Performance Metrics?
Every email campaign is unique and should be treated as such, so deciding on the most important email marketing metrics to track will depend on the campaign in question.
To get a clear idea of what you will need, revisit your campaign goals — are you trying to generate leads, prompt a response, or get people to convert? Even if you have more than a single goal, you can determine priorities and narrow your choice of metrics. Make sure your goals are as precise as possible so you know what outcomes you need to measure.
To give you an example: You may want to wake up your old subscribers, and you’ve set up an automated re-engagement email campaign.
What you would want to know is:
- How many of your emails got into the designated inboxes,
- How many people opened and clicked,
- How many converted?
Therefore, you will primarily observe deliverability, open and click rates, and conversion rates. Additionally, you may include more email marketing campaign metrics pertinent to your business.
Next, we check out how email analytics tools help you monitor KPI and track email campaign performance.
Campaign Refinery is a Powerful Email Campaign Tracker
Analyzing email campaign KPIs is of vital importance for your strategy; in fact, it’s the key.
The learnings you get from it will help you grasp the full extent of the value and progress in your email marketing program. Closely monitoring your performance is, therefore, a must. You need to apply the primary metrics right away, expanding the data you observe as you move forward.
At Campaign Refinery, we have studied email for years, and we find that it’s best to track all email campaign success metrics from a single interface.
That is why our potent email service allows you to track all the relevant metrics easily and monitor your email marketing performance from all angles. Using our tools to craft and execute your campaigns will dramatically increase your deliverability, open rates, and engagement numbers, giving you an unmatched email marketing experience.
But what email metrics do you monitor? The next section offers answers.
Which Key Email Campaign Metrics Should I Track?
There are primary email marketing campaign analytics you must track, but there are also those relating directly to your business overall and not as much to mail campaign performance.
But what email metrics are important to track and measure?
Ideally, you should track all of them because each one will provide insight into a different aspect of your strategy and allow you to adjust and correct whatever faults may exist.
Below, you will find a list of the 16 necessary metrics to track when measuring email campaign effectiveness.
1. Deliverability Rate or Inbox Placement Rate
Before we discuss email deliverability, we must explain what email delivery rate is.
Email delivery rate is the number of all emails delivered compared to all emails sent. It means the subscribers’ inbox providers received your emails, and they did not bounce. It’s the percentage of the total emails delivered over the total emails sent.
Deliverability is a more elusive and much more useful metric; it is the percentage of all emails sent and delivered to the recipient’s inbox.
The difference is subtle, but if your subscriber’s provider has the email, it doesn’t mean it will end up in their inbox — like, say, Gmail’s Primary Inbox. Successful deliverability depends on your domain setup, email authentication, and email sender reputation. It’s something you can work on and improve.
We at Campaign Refinery view the deliverability rate as the foundation of a healthy email marketing strategy. It’s a great indicator of a clean email list and a confirmation your emails are reaching their destination. To boost email campaign performance, boost your inbox placement rates!
How to Calculate Email Deliverability Rate
Measuring deliverability is tricky — we track it by observing the open rate.
An email could reach the inbox and remain unopened, but still, an increasing open rate is an indication of improved deliverability. We’d say if the open rate is between 30 and 50%, this indicates a healthy deliverability rate, while drops below 15% we would see as alarming.
Drops in deliverability rate — meaning drops in open rates — are symptoms of your email list’s declining health or faults in your strategy. You could be sending to invalid addresses or spamming. Deliverability is the first step toward email campaign success.
You can use email deliverability tools to get a clearer picture of your inboxing statistics.
2. Open Rate
The open rate gives you an idea of how many of your subscribers opened your email. It is an important metric in email marketing.
How to Calculate Open Rate
The open rate is the number of emails opened over the total number of sent emails.
For example, 2000 opened emails / 10,000 recipients = 20% open rate.
Why is Measuring Open Rates Useful?
Knowing how many people open your emails can help you calculate the conversion rate and know how successful your email campaigns are. You should use it as a comparative metric to see if your open rates are improving or not and use it as a variable for other calculations.
Some platforms calculate open rates by using total opens instead of unique opens. This inflates the open rate number as some people open their emails multiple times. Campaign Refinery uses a unique open rate calculation as it is the most consistent for use in evaluating actual performance.
Having high open rates means you’re doing something right; your email subject lines are enticing, or your email marketing subscribers are loyal and want your messages. Low or declining open rates show your approach or timing might be off, or you need better email list hygiene.
You should know that an email counts as “opened” only if the contact receives all the images within it. So, slow internet, heavy visuals, or complex content could also be the reason behind low open rates, even though those contacts might have read the text without the images loaded.
Try to perfect those subject lines and stick to simple solutions in terms of content for more accurate open rates.
It’s good to know that open rates depend on deliverability; nobody can open an email they don’t receive. And what’s a good open rate? Typically, a healthy open rate goes above 20%.
There are subcategories of open rates you should consider as well.
Mobile Open Rate
Mobile open rate shows the number of emails opened from mobile devices — phones and tablets. Since mobile email marketing has arrived in a big way, this is an increasingly important metric to observe.
You may see an increase in mobile open rates during the weekend when people are less static in general. However, Apple’s Mail Privacy Protection (MPP) feature is likely to affect your email marketing performance measurement. It will stop you from tracking opens or seeing what operating system a subscriber is using.
Therefore, you should know that the results — although relevant — may not be entirely accurate considering the inability to track email open rates for Apple Mail client users across all Apple platforms, including iOS, iPadOS, and macOS.
Domain Open Rate
Domain open rates will show the number of email openers on a specific email provider.
This can tell you if your emails are coming through a particular system or if they’re having problems with a particular domain’s spam filters. Knowing this, you can work to improve your sender reputation, which makes the domain open rate an exceptionally important metric.
This rate will be affected by Apple’s MPP, but you will be able to track it for all other users.
Campaign Refinery users love that we display a “Mailbox Performance Report” showing a breakdown per ISP and domain for the top 10 most common domains in the recipient list. This allows them to discover if they are having a problem with a specific domain/ISP they should address.
Non-Open Rates
Non-open rates can be as important to monitor as any of the open rates. They will show you the number of campaigns your subscribers have not opened.
Having high non-open rates for a particular campaign can show something is not working well, and you’ll need to perform email A/B testing to see what it is. Figuring out the reason behind the non-open rates is a great learning curve and can significantly improve your campaign performance and the quality of your email strategy overall.
Our experience tells us that the number 1 reason why open rates fall is that senders aren’t excluding subscribers who haven’t opened their messages in a long while. Reducing the email list to more recently engaged subscribers can often cure this.
Campaign Refinery’s experts recommend senders start working with their 30 Day-Openers and adjust up or down from there as they progress.
3. Click-through Rate or CTR
Your clickthrough rate (CTR) can show you how your emails perform, how interesting or effective your content is, and if you need to improve your messaging, visuals, or CTAs.
You should test your content prior to the campaign launch and find ways to create more engaging material. To get higher CTRs, you will need to place special focus on your CTAs and copy, leading your subscribers to more content they are most likely to want to discover.
How to Calculate Click-through Rate
To get your CTR, divide the number of unique clicks by the number of unique opens.
For example, 3,000 unique clicks / 9,000 unique opens = 33% CTR
At Campaign Refinery, we measure unique clicks by unique opens as a more useful metric for performance analysis compared to measuring the total number of clicks or opens.
4. Conversion Rate or CR
Your conversion rate shows the number of subscribers who clicked on a link in your emails and completed a desired action, helping you move closer to your campaign goal.
The conversion rate (CR) is one of the primary email performance insights to observe. It will tell you the number of people who purchased your product or service or the number of ones who showed explicit interest in doing so, depending on your campaign goals.
This means you can track the number of paying customers and the number of new leads from different campaigns you launch. Ultimately, you need to know your CR to measure your return on investment and determine whether your business efforts are paying off.
How to Calculate Conversion Rate
Divide the total number of desired actions completed — a purchase or signup — by the total number of emails sent to get your email marketing conversion rate.
For example: 300 purchases / 6,000 clicks = 5% CR.
5. Bounce Rate
The email bounce rate shows you how many mailboxes rejected — or bounced — your emails. It includes both hard and soft bounces.
A hard bounce is a permanent email delivery failure due to an invalid email address, while a soft bounce is a temporary failure caused by issues like a full inbox or email server problems.
How to Calculate Email Bounce Rate
The email bounce rate is the total number of bounced emails over the number of emails sent.
For example, 363 bounced emails / 10,000 emails sent = 3.63% bounce rate
What Your Bounce Rate Tells You
It’s good to know that bounces can occur even when you do everything right. An email address given by the subscriber might be mistyped or fake, you could be facing spam complaints, or overall have bad email list hygiene that impacts your deliverability and sender reputation.
Even though the best-maintained lists and senders can face some bounce rates, if yours exceeds 2% and continues to increase, you need to stop and reconsider your actions.
First of all, you need email list cleaning. This is a hefty task, which is why Campaign Refinery designed and integrated an automatic list cleaning tool that can help improve deliverability and open rates up to 6 times while ostensibly decreasing bounce rates. Our tool will take care of your soft bounces and get rid of your hard bounces.
To avoid high bounce rates from the start, you should use the double opt-in method and other email verification tools to make sure your recipients want to get your emails and are sharing genuine addresses.
6. Email List Growth Rate
This is the rate at which you grow your email list.
The key to a successful email marketing operation is a healthy and long email list. Since there are bound to be some unsubscribers, you need to make sure to grow your list consistently by adding new, qualified subscribers to it.
In fact, an expected email list decay is about 22.7% annually! The percentage at which your list grows is your email list growth rate, a metric telling you if your business is growing.
How to Calculate Email List Growth Rate
Take the number of new subscribers, deduct the number of unsubscribes and spam complaints, and divide by the total number of email addresses.
For example: (300 new subscribers – 80 unsubscribes and spam complaints) ÷ 9,000 email addresses = 2.4% email list growth rate.
7. Email Unsubscribe Rate
The unsubscribe rate shows the percentage of people who unsubscribe from your mailing list.
How to Calculate Email Unsubscribe Rate
Divide the number of unsubscribes by the total number of emails sent.
For example: 65 unsubscribes / 1,000 emails sent = 6.5% unsubscribe rate.
Tracking Email Unsubscribes is Crucial
Unsubscribe rate metrics are essential, and you will usually find them right on your main dashboard. Still, they don’t tell you the whole story because subscribers who may change their mind about your content might not bother and unsubscribe from your list.
They may just stop opening your emails and engaging, becoming inactive subscribers. Therefore, the overall engagement is something you should view from all sides while you take care of your list.
Remember to give your subscribers a super-easy option to unsubscribe, clearly visible at the beginning and end of your emails. It’s much better for you to have them unsubscribe than for your emails to be flagged as spam. This will help you build trust and long-lasting relationships with your interested subscribers as well.
8. Spam Complaint Rate
Spam complaint rate is the percentage of complaints your content receives per campaign. Too many of these and mailbox providers will consider you a serial spam email sender.
How to Calculate Spam Complaint Rate
Your spam complaint rate is the total number of people marking emails as spam, divided by the number of message recipients.
For example: 15 spam complaints / 1500 recipients = 1% spam complaint rate.
Spam Complaints are a Deal Breaker
Getting flagged as spam is a bad thing for an email marketer, and anything above 1% is a major red alert. It damages sender reputation as well as the results of future campaigns, but even the most attentive, high-quality, conscious senders can get a complaint once in a while.
For example, Campaign Refinery’s clients are obligated to keep their complaint rates below 0.1%, with the target being 0.05%.
Spam complaint rates are an important metric because if they start to increase, you should most definitely react. Also, remember that you can only get complaint rate reports for non-Google addresses.
To get your complaint rate from Google, you must use Google Postmaster Tools, as they calculate their rate differently. As a precautionary measure, you can make sure to follow the best practices of email marketing — this will help you avoid spam filters.
And, like we said, allow your readers to unsubscribe easily with a one-click unsubscribe link.
9. Engagement Over Time
Tracking engagement over time will show you if the number of people who engage with your emails is increasing or decreasing over a given period of time.
We consider open rates a form of engagement, but engagement over time includes both opens and clicks.
You can use email automation to change and adjust sending times to achieve better engagement in your email campaigns.
Knowing the engagement over time for manual campaigns will provide insight into the content value and targeting. Most likely, the drops in engagement will show a change you made did not perform.
How to Calculate Engagement Over Time
Your mass email service provider should provide insights into your open and click rates, as well as cumulative engagement rates. Knowing how and when people engage with your email content will show you the best times to send campaigns.
For example, the Campaign Refinery analytics tool lets you view engagement over time in a graph, so you can get a visual idea of drops and surges while allowing you to go back to the specific emails and work out what it was that did or did not perform well.
What are Email Engagement Metrics?
Email engagement metrics specifically measure how actively recipients interact with your emails rather than just tracking email performance.
Unlike general email campaign metrics, which include delivery rates and bounce rates, email marketing engagement metrics focus on recipient behavior — how much attention and interest your email content generates.
This list tells you which email metrics to track:
- Open rate: While not a perfect metric, it indicates initial interest and whether your subject line was compelling enough to prompt an open.
- Click-through rate: A direct measure of engagement, the CTR shows how many recipients found your content compelling enough to take action by clicking a link.
- Time spent reading: Some email providers track how long recipients keep an email open, giving insight into whether they skimmed or fully read your message.
- Click-to-Open Rate (CTOR): The CTOR is the percentage of openers who clicked a link, revealing how effective the email content is at driving interaction.
- Reply rate: If recipients respond to your email, it signals strong engagement and interest in the conversation.
- Forwarding and sharing rate: A high rate of email shares means your content is valuable enough for recipients to pass along.
High engagement indicates that your messaging resonates with recipients, while low engagement may signal a need to improve content relevance, timing, or personalization.
10. Device Statistics and Email Client Specs
Device stats and email client information will show you which devices and email software your audience uses to read your messages.
Learning about whether the device your contact uses is a mobile device or a desktop or whether it’s an Android or an iOS phone can help you plan your content better and know which email metrics to measure.
Screen size and other device specs affect display performance, which can be helpful when designing your messages, images, and CTA buttons. Also, tracking devices can help you segment your audience and send out specifically crafted content to particular groups of people.
Similarly, knowing what email client your audience uses can help you know how to design your content, but also how to track your open and click rates. This became especially important when Apple introduced Mail Privacy Protection, which disallows ESPs from obtaining users’ email activity data.
We at Campaign Refinery believe that knowing about the device and email client specifics informs the campaigns and greatly contributes to better results, so we are soon adding a feature to track these email measurement metrics to our new, polished user interface.
11. Email Production Time
Email Production Time is the time that it takes to produce an email campaign.
Email production time tells you how efficient your email marketing strategy is and allows you to identify improvement opportunities. Although this metric is not essential for email performance, it’s an important part of in-house budget planning.
When tracking it, you should mind the time to actually write a single email, but more importantly, the time it takes to create a campaign from an idea to launch.
When you know how much time and effort goes into a campaign, you will know what you invested, and you can better observe the overall performance. An efficient and lean email production process can help you achieve your goals faster.
Campaign Refinery, as an efficient email deliverability service, has all the necessary features and can help you streamline your email marketing processes.
12. Revenue per Subscriber or RPS
The RPS or Revenue per Subscriber is the revenue a single subscriber brings to your business.
Also called Revenue per Recipient, it helps businesses understand the value of their customer base and identify trends in revenue generation. Increases in RPS can indicate successful product enhancements or improved customer loyalty, while decreases may signal potential issues.
How to Calculate Revenue per Subscriber
Divide the revenue from your email list by the number of subscribers to get your RSP figure.
For example: $7500 revenue / 10,000 subscribers = $0.75 RPS
What Does Revenue per Subscriber Tell You?
Revenue per subscriber can help you observe growth, segment audiences, and determine space for improvement or a different approach. If you incentivize your subscribers to purchase, lead them to click on CTAs, and inspire them to convert at every opportunity, you should see the RPS rates rise steadily.
13. Subscriber Lifetime Value or SLTV
Subscriber (or customer) lifetime value — also called SLTV — tells you how much money a contact is likely to spend while buying from you. It’s the value of a single customer relationship.
How to Calculate Subscriber Lifetime Value
First, you have to calculate your revenue per subscriber — RPS. Then, take the RPS number and multiply it by the number of months you’ve had this contact on your list.
For example: RPS is $0.75, and you’ve had the subscriber for 10 months. $0.75 RPS x 10 months = $7.5 SLTV.
Why SLTV is Important
SLTV serves to have insight into your strategy performance overall because it takes the average purchase values into consideration over a more extended period of time.
It allows you to see which customers to nurture, which to engage, and which to let go when you look at different segments. Finally, the best way to gradually increase your SLTV is to engage with your subscribers regularly, incentivizing them often.
14. Cost per Acquisition or CPA
Your Cost per Acquisition or CPA is the amount of money you spend to get a new customer. Knowing what your cost per acquisition is can help you plan paid ads, giveaways, and co-marketing campaigns and even predict your revenue when combined with other metrics.
It’s a useful business tool for tracking your investment requirements and your business growth.
How to Calculate Cost per Acquisition
Take the total cost of a campaign and divide it by the number of conversions — this will give you your CPA.
For example: $6000 campaign cost / 1,000 conversions = $6 CPA.
15. Revenue per Email
Revenue per email is the key indicator of the campaign’s success if the goal is conversions and sales. You cannot get it to drop too low or below zero.
In fact, if your revenue is close to nothing, you have to change something in your approach because your business might not succeed without earnings. Also, shifts in email revenue can help you learn which campaigns are performing better and which ones to discontinue.
How to Calculate Revenue per Email
Revenue Per Email = Total revenue generated from email campaign / total number of emails sent.
For example: If an email campaign generated $1,000 in sales and 5,000 emails were delivered, the revenue per email would be $0.20.
16. Overall ROI
Overall ROI in email marketing measures the total return on investment generated from your email campaigns, encompassing all costs and revenue.
It reflects the profitability of your email strategy by comparing the total revenue earned to the total expenses incurred, showing whether your efforts are ultimately generating a positive financial return.
We know email marketing is an investment with one of the highest ROI compared to any other digital marketing strategy — official statistics say it’s 36:1. Knowing this number for your business investment is crucial because it will show you if you’re running a profitable operation or just wasting money.
How to Calculate Email Marketing ROI
Deduct email marketing costs from campaign sales and then divide by campaign cost. Multiply this by 100 to get your ROI percentage.
For example: $10,000 campaign sales – $1,000 campaign cost = $9000 campaign revenue
$9,000 campaign revenue / $1,000 campaign cost = 9:1 return on investment — 900% ROI.
To keep your ROI growing, you should run thoughtful campaigns, be considerate with your audience, have a clean list, and avoid bad email marketing practices.
17. Volatile Metrics (Bonus Wisdom): Forwarding and Email Read Rate
If you made it this far, we figured you deserve a little bonus wisdom, so let us introduce you to the metrics that exist but have an exceptionally volatile nature.
Among all the metrics for email campaigns, there are some that are almost impossible to track. However, it’s good for marketers to be aware of their existence to fully grasp all the facets of email marketing.
They are:
- Forwarding and social media sharing rates,
- Email read rate.
1. Forwarding and Social Media Sharing Rates
Email sharing rate shows the number of email recipients who clicked on a “share” or a “forward” button in your email, sharing your message on social media or forwarding it to a friend.
Ever wonder: If I forward an email, can the sender see it?
Well, senders can’t see it, and neither can ESPs. Email forwarding or sharing is virtually impossible to accurately track. Even if you include share or forward links, most people will use the forward functions of their mail client.
Still, enabling your users to forward or share your content is a good idea because it will allow you to generate new contacts and identify brand ambassadors. This is a great organic way to expand your audience and acquire new leads.
2. Email Read Rate
Email read rate shows how many of the opened emails were actually read.
Although knowing whether your people actually read your emails, updates such as Mailbox Privacy Protection completely nuke this metric. Given the relatively low importance and an unproductive outcome, the email read rate is something only a small minority of senders would track.
How to Analyze Email Campaign Results
Analyzing your email campaign results helps you understand what’s working, what’s not, and how to improve future campaigns.
Here’s a step-by-step approach to evaluating your email performance:
- Review key metrics: Start by analyzing engagement metrics like open rate, CTR, and conversion rate. Compare them to your past campaigns or industry benchmarks to assess performance.
- Segment performance data: Break down your results by audience segments — such as new vs. existing subscribers or geographic location — to see which groups engage the most.
- Assess content effectiveness: Look at the CTOR to determine if your email content and CTAs are compelling enough to drive interaction. A low CTOR suggests the content didn’t resonate.
- Identify drop-off points: If recipients open the email but don’t click, your email body may need improvement. If they click but don’t convert, your landing page might not be optimized.
- Check deliverability and email list health: Monitor bounce rates, unsubscribe rates, and spam complaints to ensure your email list is clean, and your content isn’t turning off recipients.
- A/B test: Compare different subject lines, email designs, and CTAs to see which variations perform best. Use these insights to refine future campaigns.
- Analyze trends over time: Don’t focus on a single campaign — track performance across multiple sends to spot long-term trends and adjust your strategy accordingly.
Improve Email Campaign Performance With Campaign Refinery
Now you know how to measure the success of an email marketing campaign.
Having a clear goal, a smart strategy, and a high-performing email service provider can help your email marketing operations thrive. Knowing what metrics to track and how to use the data can make or break your efforts, and we are here to make your email analytics journey smoother.
Our team at Campaign Refinery is dedicated to providing the best email service software to our customers, enabling them to craft all types of email campaigns, send millions of emails each month, and track every aspect of their performance. Our UI simplifies email marketing monitoring and tracking.
Our powerful set of email tools gives customers more options to stimulate engagement and, therefore, increase deliverability more than any other email platform on the market.
As our clients report, our unique, integrated email list-cleaning feature improves email deliverability by 30%!
As a bonus, our email gamification feature can increase subscriber engagement by 800% compared to traditional methods!
If you would like to learn more about Campaign Refinery features and give them a try, you can apply to join us here!
We hope you choose the right tool to send the best email campaigns for your business and measure performance.
Until then, happy emailing!
FAQ
What Do KPIs Enable Marketers to Do in an Email Marketing Campaign?
KPIs help marketers measure email marketing effectiveness of their email campaigns against specific goals.
How to Measure the Success of an Email Campaign?
Success is measured by analyzing key metrics for email marketing, such as open rates, click-through rates, conversions, and ROI, and comparing them to campaign objectives.
How to Check Email Marketing Campaign Performance?
You can track email marketing performance metrics within your email platform or analytics tools.
What is the Best Email Marketing Metric for Tracking?
The “best” metric depends on campaign goals, but conversion rates and ROI are generally considered most valuable for measuring overall success.
How to Calculate Email List Growth Rate?
Calculate it by dividing the number of new subscribers minus unsubscribes by the starting list size, then multiplying by 100 to get a percentage.
Which Newsletter Performance Metrics Help You Track Performance?
Newsletter performance metrics are data points used to assess the effectiveness of your newsletter campaigns.
Here’s a concise list:
- Open rate,
- Click-through rate,
- Conversion rate,
- Bounce rate,
- Unsubscribe rate,
- List Growth rate,
- Revenue per email.
