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160+ Winning Email CTA Examples for Every Marketer 

email CTA examples with a hand holding a sign with you got this on it

Imagine you’ve put together a great webinar. It’s packed with insights and valuable content you’re excited to share. You send an email inviting your list to join, hoping to see a great turnout. 

But if your email lacks a clear “Register Now” button, your invite might come across as a friendly heads-up rather than a call to action. 

That’s why you’re looking for a few email CTA examples to help you come up with the right one for your webinar. 

And we’re here to help you create CTAs that compel your readers to take action. We’ll explore a variety of ideas that have proven to drive engagement and conversions, and we’ll go over what makes a compelling CTA. 



Sign-up CTAs

CTAs aren’t just for emails. You start communicating with future subscribers even before they sign up for your email list. That’s why you need to pick the right CTA for your landing page or sign-up form to encourage them to subscribe.

Consider these examples:  

  • Sign me up.
  • Join the adventure.
  • Start your journey with us.
  • Sign up for free. 
  • Join now. 
  • I’m in.
  • Subscribe.
  • Be the first to know.
  • Make it happen.
  • Become an insider.
  • I want in.
  • Get started on your path to success.
  • Subscribe for insider updates.
  • Get ahead of the crowd.
  • Start now.
  • Learn more.
  • Don’t miss out – Join our list.
  • Take the first step. 

CTA Ideas to Grow Your List Using Lead Magnets 

Sometimes, you might offer a free e-book or guide to people if they subscribe. This is known as a lead magnet. It’s a fantastic strategy for growing your email list and making money from it later on.

Check out these top lead magnet CTA ideas for inspiration:

  • Get your freebies now.
  • Get your free guide now.
  • Sign me up.
  • Be the first to know. 
  • Claim your special offer.
  • I want to learn more.
  • Get started now.
  • Tell me more about the guide.
  • I want to read the e-book.
  • Reserve my seat.
  • Get exclusive content. 

CTAs To Encourage Reading a Newsletter

Newsletter email CTAs need to get your email readers excited to follow through with the action you want them to take. You could invite them to listen to a podcast, read a blog post, or dive into an interesting article. The idea is to make it irresistible for them to click through and see what you have in store. 

The examples below are a great starting point: 

  • Learn more.
  • Click to read more.
  • Explore more.
  • Dive in.
  • Discover more.
  • Uncover [topic]. 
  • Learn how [topic] works. 
  • Grab the full recipe.
  • Watch now.
  • Listen now.
  • Learn how to [topic]. 
  • Discover [topic]. 
  • Check the new trends.
  • Keep me updated. 
  • Add to your wishlist.
  • Click here to read the full story. 

CTAs Inviting the Subscriber To Watch A Video

If the content you’re promoting in your email is a video, you can ask the reader to watch it using these CTAs:

  • Watch now.
  • Click here to watch.
  • Watch to learn more.
  • Interested? Watch here.
  • Play video.
  • Play the video to get the full story.

Email CTA Examples for Sales 

If your subject line and email content don’t quite seal the deal for your reader, your CTA is your golden opportunity to win them over. Think of it as your final pitch. 

Adding a dash of urgency, like “Offer ends soon!” or tapping into FOMO with “Don’t miss out!” can make a big difference.

Check out these sales CTA email examples: 

  • Shop now.
  • Be the first to shop.
  • Try it out.
  • Add to cart.
  • Order our new [product name].
  • Get new arrivals.
  • Unlock your order.
  • Treat yourself.
  • Grab it today.
  • Complete your purchase.
  • Yes, I want one.
  • Feel the difference.
  • Shop this limited collection.

CTAs to Encourage More Purchases

If someone has already bought something from you, there’s a great chance to show them something else they might like. This could be an upgrade, a companion product, or something else that complements what they’ve already purchased.

These examples will help you come up with your own CTAs: 

  • Discover more.
  • Enhance now.
  • Try this addition. 
  • Get some more.
  • Restock now.
  • Show me what’s new.
  • Upgrade to pro.
  • Get the new deal. 
  • Expand your collection.
  • More deals inside.

Abandoned Cart CTAs

Sometimes, customers get right to the edge of making a purchase but don’t go through with it. They might forget or suddenly feel unsure. A friendly nudge from you could make all the difference in bringing them back to complete their purchase.

Cart abandonment emails have a considerable 40% open rate, and 21% of them get click-throughs. 

Paired with effective abandoned cart subject lines, these reminder emails can help you win back many of those almost-purchases. 

Below, you’ll find some call-to-action examples that are just perfect for these situations. 

  • Return to cart.
  • Finish your purchase. 
  • Come back and save. 
  • Claim your cart back. 
  • Head to checkout.
  • Seal the deal.
  • Secure your order. 
  • Finalize your picks. 
  • Continue shopping.
  • Complete my order.
  • Go to my basket.
  • Resume my order.
  • View your cart.

CTAs to Increase Cart Recovery with Discounts 

You can also provide compelling offers to encourage the customer to resume the purchase. 

  • Check out with 10% off.
  • Unlock free shipping.
  • Get 15% off your order.
  • Receive a bonus gift with your order.
  • Grab an additional product at 50% off.
  • Claim a complimentary sample pack.
  • Unlock a mystery discount on checkout.

Seasonal Email CTA Examples

When holidays and special events roll around, email marketing turns into a bit of a battleground. Everyone’s trying to grab potential customers’ attention and convince them to shop more. That means you need to make every part of your email, from the subject lines to the CTAs, really grab people.

What’s crucial, though, is how tempting your offers are. After you’ve talked up your deals in your email copy, you’ll want to wrap it all up with a strong final CTA that gets them clicking.

Below, you’ll find some holiday email CTA examples to spark your own ideas:

  • Check out these Santa-approved offers.
  • Unlock holiday sales.
  • Spread holiday joy today.
  • Get festive now.
  • Grab your holiday gift: 15% off.
  • Get leprechaun’s best-sellers.
  • Shop Easter deals.
  • Unlock Black Friday deals.
  • Your Christmas gift awaits.
  • Find your holiday gifts.
  • Check out our best Valentine’s Day gifts.
  • Claim your holiday coupons now.

The best thing about holiday emails is that you can incorporate many holiday themes into your CTA and get creative. 

Turn Any Season Into a Reason to Connect With Your Customers

With Campaign Refinery, you’re equipped to launch captivating email campaigns for any event or holiday.

You gain access to a suite of powerful features designed to enhance your results.

  • Sky-high deliverability. 
  • Personalized email sequences
  • Detailed analytics 
  • Advanced segmentation.
  • Automatic list cleaning.
  • And more. 

Apply today and discover how easy it is to craft messages that resonate all year long.  


Email CTA Examples for Getting Subscribers’ Feedback

Not every email you send out is about making sales. A lot of times, you just want to hear back from your readers. It’s a way to connect with your subscribers. 

In these situations, you don’t need to rush them. Instead, keep things friendly and show them you value their connection. Let them know how much you appreciate their feedback and that their opinions truly matter to you. 

Check out these examples for some inspiration:

  • Share your thoughts.
  • Review our product.
  • Help us improve.
  • Tell us what you think.
  • We’d love to know your view.
  • Rate us.
  • How can we improve?
  • Let us know what you think.
  • Leave your review.
  • Begin the survey.
  • Share your experience.
  • Yes, I’ll take the survey.
  • Vote now. 

Email CTA Examples To Lead Subscribers To Social Media

Email marketing is a fantastic way to get more eyes on your social media pages. Sure, adding social media buttons at the end of your emails is one way to go. But why stop there? 

You can send out emails that focus solely on inviting your subscribers to join you on social media. The right call-to-action (CTA) in these emails can turn your email subscribers into social media fans, too.

Consider these suggestions:  

  • Join our social family. 
  • Connect with us on X. 
  • Follow us on (Facebook, Instagram, etc.).
  • Click to follow.
  • Click to start your Instagram journey.
  • Check us out on X.
  • Let’s stay connected on Instagram.
  • Subscribe to our YouTube channel.
  • Catch us on social media. 
  • Follow for more.
  • Let’s keep in touch.
  • Be our friend on Facebook.

Email CTA Examples to Offer Services 

Email CTAs for offering services are different from selling a product. You might be promoting your SaaS, inviting people to a webinar, or encouraging them to book a consultation service. 

In these cases, instead of pushing for a sale, you’re offering an experience or a solution. Words like “book,” “try,” or “explore” are great options here. They invite your audience to engage with your service in a way that feels welcoming and non-committal. 

Take a look at these ideas: 

  • Secure your spot.
  • Book a meeting.
  • Book your call.
  • Become a VIP now.
  • Start your free trial.
  • Get your free consultation.
  • Request a demo.
  • Explore services.
  • Start a free trial.
  • Book my appointment.
  • Create your best life.

Email CTAs Inviting Subscribers to Events

If you have an upcoming event, your subscribers should register as soon as possible. The invitation emails have a limited timeframe and should highlight urgency. The CTA should make them act fast. 

Use these CTAs:

  • Book your seat.
  • Book my ticket.
  • Grab a seat.
  • Save me a seat!
  • I’m interested.
  • I’m in.
  • Book now for a special price.

Exclusive Offer Email CTAs

When you give exclusive offers to your subscribers in a promotional email, you need to highlight this exclusivity. Plus, you should create urgency to get them to act fast. 

Check out these email signature CTA examples: 

  • Redeem before it expires.
  • Get your limited offer.
  • Claim it!
  • Yes. I want the exclusive offer.
  • Claim your coupon before Mon, 15 Apr 2024 02:06:32 -0700. 
  • Download exclusive content.
  • Snag your 15% off.
  • Grab offers curated for you.
  • Get it before your friends.
  • Get free shipping.
  • Get a limited-time offer.
  • Grab subscriber-specific offers.
  • Access VIP perks.

What Makes a CTA Effective? 

The right CTA can turn a good campaign into a great one. Getting it right means thinking carefully about where you put it, how you word it, and how it looks. All these elements work together to draw in more users and get them to act quickly.

Let’s discuss what makes the most effective CTA.

An Effective CTA Is Clear and Concise

An email marketing campaign is all about attracting the prospects’ attention in the sea of emails. When you manage to catch the reader’s eye and get them to read all the way to the CTA, you should tell them exactly what you want them to do. 

Unclear words or uncommon email abbreviations can quickly disengage the reader and render all your efforts useless. Meanwhile, wordy CTAs can distract and confuse the reader and may even not look like a CTA if they’re too long. A handy tip is to keep your CTA under five words.

For example, instead of writing “If you’re interested in receiving the coupon, click here,” just write “Get the coupon here.” It’s shorter, sweeter, and gets your point across much more effectively.

An Effective CTA Is Eye-catching

Once more, we’re talking about grabbing attention. With attention spans getting shorter, it’s a challenge for email marketers to keep readers engaged throughout an entire email.

That’s why the CTA button needs to pop out from the rest of the email. You can design it as a bright, easy-to-see button that stands out against the background color of the email.

Take a look at how this CTA button does just that.

CTA example
An example of a CTA button that stands out

The green color is in full contrast with the email’s white background, making it hard to miss. The words are in all caps, making them more noticeable. 

Another key design detail is the size of the button. You want it big enough so everyone can easily spot it without squinting. But it shouldn’t be so huge that it takes over the whole email and throws everything off balance. 

Finding that sweet spot makes your button noticeable without overwhelming your message.

An Effective CTA Has A Strategic Placement

The most common email format is to have the CTA at the end of a message. But that’s not always the best spot. Depending on what your email says, you might need to put your CTA in a different place.

Some designers suggest placing the CTA button as close to the top as possible. This way, your readers won’t miss or ignore it. 

However, the smartest move is to think carefully about where your CTA fits best in your email. If you put it right at the start, it might distract your readers from the message you’re trying to share. Plus, they might need to read through your whole email to feel ready to act.

As you’re reading your email, look for the moment that makes your readers think, “What should I do next?” That’s the perfect spot. That’s when they’re most excited and ready to do something, and that’s your cue to step in with a clear direction.

An Effective CTA Has Powerful Wording

The words you pick are crucial. Straightforward commands like “Subscribe” or “Submit” get the message across, but they can come off as a bit too pushy. 

Instead, aim for email power words that encourage the same action but feel friendlier. Switching to words like “Try,” “Get,” or “Grab” can make a big difference.

Below, you’ll find a breakdown of what to keep in mind as you hone the wording of your CTA.

Word TypesPurposeExamples
Verbs Give clear instruction Shop, Subscribe, Click, View 
Power wordsRaise emotions and psychological effectsSale, Free, Grab, 50% off, Claim 
Words conveying urgency Command fast action and appeal to FOMONow, today, Before it expires
Personal wordsMake the CTA personal and relatable, focus on the benefits for the customerI, You, Me
Criteria to consider when designing a CTA

These words are the cherry on top that complement your email copy. If the reader is on the fence, you can help them take action using the right words. 


Common Mistakes To Avoid When Crafting a CTA

Understanding the power of CTAs is crucial, but it’s easy to get a little too enthusiastic and end up making your CTA less effective than it could be.

Let’s talk about the four most common slip-ups when creating CTAs:

  • Packing your email with too many CTAs. Placing multiple CTAs inside your email copy doesn’t lead to more conversions. Instead, it can be confusing. Plus, your emails might end up in the spam folder if they look too promotional. 
  • Going over the top with drama. Creating urgency is one thing, being dramatic is another. Power words are strong, so you should use them subtly. For example, “Shop now before it gets too late!” might push people away instead of pulling them in. 
  • Sticking to the same old phrases. It’s tempting to use familiar CTAs like “Click here” because they feel safe. However, mixing it up and getting creative can catch your reader’s eye in a whole new way. Something fresh like “I’m in” can be more engaging.
  • Not optimizing for all devices. CTA word length and placement may look different on different devices, especially on mobile devices, which have smaller and narrower screens. If your CTA isn’t optimized for mobile, the readers may not be able to find it. 

Turn Casual Browsers Into Loyal Fans With Strategic Lead Magnets 

Lead magnets are fantastic for growing a high-quality email list because they offer valuable insights or benefits in exchange for contact information. But the real magic happens when you combine them with irresistible CTAs.

Imagine boosting your lead magnet’s click-through rate by a staggering 800%. Sounds impressive, right? That’s the power of a well-placed and compelling Call to Action (CTA). 

We’re here to let you in on a secret: our Lead Magnet Multiplier course. It’s our treasure trove of strategies, and you can access it completely free. 

There’s just one thing we ask in return. To keep your access to the Lead Magnet Multiplier program, we challenge you to complete four mini-courses in seven days. But don’t worry, they’re so engaging and informative that you’ll breeze through them quickly.

Are you ready to see those clicks soar?

Sign up for the Lead Magnet Multiplier course and unlock the full potential of your CTAs and lead magnets.

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