14 Powerful ClickFunnels Alternatives for Online Entrepreneurs in 2024

ClickFunnels Alternative illustration with hands tapping on a clickfunnels competitor icon on a mobile

ClickFunnels is a popular online sales funnel builder that provides a comprehensive platform to market, sell, and deliver products and services online. It comes with pre-designed funnel templates, a user-friendly page editor, and extensive marketing features. 

However, not everyone can afford the price tag or use the entire set of features — not to mention the steep learning curve many users complain about. 

So, if you’re looking for a cheaper alternative to ClickFunnels or need one with more specialized features, you’re in the right place. 

Overview of the Best ClickFunnels Alternatives 

When you’re evaluating your options for a ClickFunnels alternative, you need to look for a few key characteristics: 

  1. Comprehensive marketing features.
  2. Detailed analytics and reporting tools.
  3. Intuitive user interface and user-friendly design tools. 
  4. Affordable pricing and scalable plans to support your business growth. 
  5. The ability to customize your sales funnels, landing pages, and emails.

Based on this list of criteria, the table below compares the best ClickFunnels alternatives in 2024: 

#AlternativeBest use caseFree optionAffordability
(scale 1-10)
Ease of use Features
1LeadpagesLanding pages and lead collection14-day trial 786
2KajabiOnline courses and membership sites14-day trial 679
3SamcartCheckout page optimization7-day trial 778
4GetResponseEmail marketing and automationFree plan + 30-day trial 888
5BuilderallAll-in-one website building and marketingNone578
6UnbounceLanding page optimization14-day trial 688
7ConvertKitEmail marketing for creatorsFree plan + 14-day trial 797
8ShopifyE-commerce platformThree months for $3889
9OptimizePressWordPress sites and landing pagesNone677
10ThriveCartShopping cart and checkout flowsNone788
11KartraAll-in-one online marketing platform30-day trial 679
12InstapageLanding pages and post-click experience14-day trial677
13OntraportMarketing and sales automation and CRM14-day trial 779
14ThinkificOnline courses and e-learningFree plan888
Overview of the best ClickFunnels alternatives 

What Is ClickFunnels?

ClickFunnels is a comprehensive online platform for creating and optimizing sales funnels to achieve maximum conversion. 

The platform helps you guide potential customers through various stages of the buying process — from initial awareness to the final purchase. 

It offers a full range of features. You can learn more about the top ones in the table below: 

FeatureDescriptionBenefit to Users
Drag-and-drop editorCreate and customize pages in the sales funnels without coding. Saves time and technical hassle.
Pre-designed templatesProfessionally designed templates for different funnel types and pages.Quickly launch marketing campaigns. 
A/B TestingTest different pages or elements in a funnel to determine what converts better.Identifies the most effective strategies for engaging customers.
Analytics and reportingDetailed analytics on funnel performance and conversion ratesOffers insights into funnel effectiveness. 
Shopping cart integrationManage product sales, payments, and order fulfillment.Streamlines the checkout process.
Webinar funnelsLive or recorded webinars for lead generation.Boosts engagement and captures high-quality leads. 
Affiliate managementCreate and manage an affiliate program for your products or services.Expands marketing reach by incentivizing others to promote your offerings.
The top features in ClickFunnels

ClickFunnels Integrates with Campaign Refinery

ClickFunnels is a huge platform with an almost unlimited potential. But it doesn’t specialize in one specific area. You can enhance its capabilities through integrations and connect it to other tools in your marketing stack. 

At Campaign Refinery, we support ClickFunnels integration through Zapier.

Here are the steps to follow: 

  1. Log in to your Zapier account. 
  2. Accept Campaign Refinery’s Zapier invite
  3. Go to your dashboard and create a new Zap. 
  4. Depending on your scenario, choose which app triggers which event and what happens in response. 
  5. Connect your Campaign Refinery and ClickFunnels accounts. 
  6. Publish your Zap. 

In the example scenario below, if a new user makes a successful purchase, the Zap adds their data to your email list on Campaign Refinery. 

Zapier example Campaign Refinery Integration with ClickFunnels
Example integration between ClickFunnels and Campaign Refinery through Zapier

Now, let’s go over the best ClickFunnels alternatives to help you pick the one that fits your needs. 

1. Leadpages vs ClickFunnels

Leadpages is a powerful online tool that specializes in creating high-converting landing pages and websites. As a ClickFunnels competitor, it helps small businesses, marketers, and entrepreneurs generate leads without advanced web development skills.

The platform has a user-friendly interface with an intuitive drag-and-drop editor. You can create responsive pages with quick load times in only a few minutes. It’s easy to modify templates or create designs from scratch, but there are some limitations compared to more advanced web development tools.

You can connect Leadpages to the most popular digital tools, including WordPress, Google Analytics, and your favorite email marketing platform. 

Key Features

  1. Landing page builder: The core of Leadpages is its drag-and-drop landing page builder, which you can use to create custom landing pages from templates or from scratch.
  2. Website builder: Leadpages also offers tools to build full websites with a similar drag-and-drop interface and templates.
  3. Lead generation tools: You can use pop-up forms, alert bars, and opt-in text campaigns to promote your offer and capture email addresses. 
  4. Conversion optimization tools: A/B testing capabilities and real-time analytics to optimize pages for higher conversion rates.


  • AI engine: Leadpages recently launched an AI assistant to help you create headlines and images for your landing pages better than ClickFunnels. 
  • High-quality templates: The platform has a selection of 250+ professionally designed templates for different industries, and they’re optimized for different purposes. 
  • Extensive integrations: You can connect Leadpages to over 90 platforms, from website builders to webinar tools and e-commerce platforms. 
  • Affordable pricing: Leadpages costs much less than a comprehensive tool like ClickFunnels, although it has fewer features. 


  • No funnels: Leadpages doesn’t offer sophisticated software to optimize your sales funnel. But it helps you connect with email lead generation experts. 
  • Limited customization: While the editor is user-friendly, the customization options are somewhat limited for advanced users. You don’t get a lot of design freedom. 
  • E-commerce tools not in the basic plan: Key features for e-commerce are only available in higher-tier plans.


Leadpages Pricing
Leadpages Pricing

Leadpages offers a tiered pricing structure. Higher tiers offer more advanced features and higher ceilings on the number of AI engine credits and custom domains. You can save up to 25 percent if you commit to an annual plan. 

Here’s a description of the plans: 

  • Standard plan: Ideal for new businesses. It includes basic features like landing pages, pop-ups, and alert bars.
  • Pro Plan: Geared towards growing businesses. It includes additional features like online sales and payments, A/B testing, and email trigger links.
  • Advanced Plan: Best for larger businesses or agencies. It offers more extensive integration options and advanced features.

2. ClickFunnels vs Kajabi

Kajabi is a comprehensive e-learning platform designed to help entrepreneurs and educators build, market, and sell online courses and digital products. 

Launched in 2010, it has become a popular solution for users looking to monetize their audience and expertise without extensive technical skills.

Kajabi is known for its user-friendly interface. It offers a streamlined experience from course creation to sales. Performance-wise, Kajabi is reliable, and many users are extremely happy with their customer service.

Key Features 

  1. Course management: Kajabi lets you create interactive courses. It supports a range of course styles, from mini-courses to more comprehensive programs.
  2. Website builder: It offers a drag-and-drop website builder with customizable templates for different purposes.
  3. Email marketing: You get a robust email marketing tool for automated campaigns, email broadcasts, segmentation, and personalization
  4. Sales funnel builder (Pipelines): Kajabi’s sales funnel builder, known as Pipelines, provides templates and tools to create effective marketing funnels – from landing pages to email sequences.
  5. Membership sites: Apart from courses, Kajabi lets you create membership sites with recurring revenue through subscriptions.
  6. Analytics and reporting: The analytics dashboard gives you insights into course performance, sales data, and customer engagement metrics.


  • All-in-one platform: Kajabi combines course creation, website building, and marketing tools in one place. So you don’t have to spend time duct-taping plugins and integrations.  
  • Ease of use: User-friendly interface suitable for non-technical users, which provides a seamless and professional experience for course participants.
  • Strong marketing features: Offers robust tools for email marketing, landing pages, and sales funnels.


  • High pricing: Kajabi costs more than ClickFunnels, especially for beginners or those with a small audience and limited budget. 
  • Jack of all trades, master of none: Kajabi has everything, from email marketing to landing pages and online courses. But it doesn’t excel in any of the areas compared to specialized solutions. 
  • Learning curve: Although the interface is easy to use, getting started with Kajabi takes a while until you learn how to use the ecosystem of tools. 


Kajabi Pricing
Kajabi Pricing

Kajabi’s pricing is on the expensive side, mainly because of its massive feature list. It offers three tiers, with each one having limits on the number of products, funnels, contacts, websites, and active members.

Here’s how the plans work: 

  • Basic plan: Suitable for beginners, offering essential features for course creation and marketing.
  • Growth plan: Targets growing businesses with advanced marketing tools, an affiliate program, advanced automation, and increased product limits.
  • Pro plan: Designed for high-volume users and includes advanced features, like a code editor for further customization.

3. ClickFunnels vs Samcart

Samcart is a web-based checkout and shopping cart software designed to optimize e-commerce processes for small to medium-sized businesses. As an alternative to ClickFunnels, it focuses on increasing conversion rates by creating optimized checkout pages.

The company recently introduced CheckoutOS, a new technology to embed a checkout pop-up on any page you like. The idea is that by shortening the path to the checkout page, you’ll decrease cart abandonment rates. 

Samcart also lets you build funnels, create upsells, and embed custom fields in your checkout forms. 

If you’re a course creator, Samcart has a full-fledged course creation and delivery tool. You can upload different media, create quizzes, and drip out your content on a schedule. Samcart helps you cross-sell content to your students and streamlines your enrollment process, both of which increase your revenue. 

Key Features 

  1. Upsells and add-ons: One of Samcart’s standout features is its one-click upsell and add-on capabilities, which can significantly increase the average order value.
  2. Payment options: Samcart Offers a range of payment options, including one-time payments, subscriptions, payment plans, and trial offers.
  3. Advanced reporting and analytics: SamCart includes detailed reporting tools to provide insights into sales data, conversion rates, and customer behavior.
  4. Affiliate center: Samcart includes a built-in affiliate management system to create and manage affiliate programs.


  • Easy to create optimized checkouts: User-friendly platform for creating high-converting checkout pages.
  • Extensive learning resources: Samcart has a large library of educational content to help entrepreneurs scale their businesses and grow their profits. The platform’s documentation is also well-organized and easy to navigate. 
  • Reliable customer service: The company has helpful customer service reps who are known for their responsiveness and expertise.


  • Limited e-commerce features: Samcart is mainly focused on checkout optimization, so it might not be a great tool for businesses looking for a full-fledged e-commerce platform.
  • Pricing: The cost can be a bit high for startups or small businesses, especially for the more advanced features.
  • No built-in email marketing: If you rely on email marketing for lead generation, you need to integrate Samcart with a third-party tool. So, you’ll probably need to pay for another subscription. 


Samcart Pricing
Samcart Pricing

Samcart offers three pricing plans for businesses at different growth stages. The plans are progressively more expensive and offer more features. 

The pricing is relatively expensive compared to other tools with similar features, but it costs less than ClickFunnels. And you can save up to 25 percent if you pay for the entire year upfront. 

What does each plan include? 

  • Launch: This is the entry-level plan for individuals or small businesses just starting out. It includes basic features and access to pre-built templates. 
  • Grow: This plan is for growing businesses and supports up to three users. On top of basic tools and templates, you get checkout automations, one-click upsells, and cart abandonment tools. 
  • Scale: The scale plan is for large businesses. It adds split testing, API access, and affiliate marketing tools. Plus, you can let Samcart’s employees set up your account for you. 

4. GetResponse vs ClickFunnels

GetResponse is a versatile email marketing platform with a range of additional tools. It integrates with e-commerce platforms to let you promote and sell products. You also get a drag-and-drop website builder and landing page designer.

As a ClickFunnels alternative, GetResponse’s conversion funnel lets you choose from 30 conversion-optimized scenarios. You can mix and match social ads, landing pages, webinars, sign-up forms, and web traffic for unlimited creativity. 

Key Features

  1. Email marketing and templates: GetResponse offers standard email marketing tools, such as email newsletters, email tracking, and pre-designed templates. Unfortunately, there’s no automatic list cleaning or engagement gamification feature like we offer here at Campaign Refinery
  2. Marketing automation: You can visualize the customer journey and create automation events for each step. You can also collect user data and build customer profiles to let you send personalized emails. 
  3. Transactional emails: If you send transactional emails such as purchase receipts or welcome messages, you can use GetResponse to quickly notify users. 
  4. Landing page and website builder: You can create mobile-friendly landing pages based on pre-designed templates. However, the tool is limited in design capabilities compared to specialized software like Unbounce or Instapage.
  5. Webinars: GetResponse includes tools for hosting webinars, which is relatively unique for an email marketing platform. You can write engaging webinar event invitation emails and integrate them with your email campaigns for a more comprehensive marketing strategy.


  • Multi-channel support: GetResponse lets you engage users from a variety of channels, including email, web notifications, and SMS. 
  • AI assistant: GetResponse integrates ChatGPT in their software to let you generate subject lines and templated email copy. They claim the assistant is optimized based on keywords and industry trends, and it has multilingual support. 
  • Extensive integrations: It’s easy to hook up GetResponse to over 200 different platforms for extra functionality. Your options range from ClickFunnels and Leadpages to Shopify and Hubspot. 


  • On the expensive side: GetReponse’s pricing can be a bit steep, especially when moving to higher-tier plans, although there’s a free plan and various discount options. 
  • Learning curve for new users: If you’re new to email marketing, the broad range of features might feel overwhelming. You need some background knowledge in marketing and sales to get the most out of GetResponse. 
  • Feature bloat: Chances are you won’t use all the features in GetResponse. So, if you have a specific use case, it might be better to consider a more specialized tool. 


GetResponse pricing
GetResponse pricing

GetResponse has a slightly confusing pricing structure with five tiers. You get charged based on the number of contacts in your list. The company will give you a 10 percent discount if you complete their checklist and another 30 percent if you pay for two years upfront. 

Here’s what to expect from each tier: 

  • Free plan: Supports up to 500 subscribers and includes basic features like a website builder and landing pages.
  • Email marketing: This plan includes all the options in the free plan along with unlimited emails, AI assistant, opt-in forms, and other tools to grow your list.
  • Marketing automation: It adds marketing automation, drip campaigns, webinars, and advanced segmentation.
  • E-commerce marketing: It adds e-commerce integrations and features like abandoned cart recovery.
  • MAX Plan: This plan has custom pricing for enterprises. It comes with advanced features and dedicated customer support.

5. ClickFunnels vs Builderall

Builderall is an all-in-one digital marketing platform that combines tools for website creation, email marketing, sales funnels, and more. It’s well-suited for small to medium-sized businesses, marketers, and entrepreneurs who need a comprehensive set of tools without needing to integrate multiple third-party services.

As a ClickFunnels competitor, Builderall’s Funnel Builder lets you visually map out complex funnels. You can use pre-built funnels or create your own. 

Builderall claims to remove the need for integrations. At each step, you can choose from any of the platform’s features, such as email sequences, upsells, and webinars. There’s really no cap on what you can imagine. 

Key Features

  1. Website and funnel builder: With your funnel ready, you can automatically create the web pages you need to make it go live. The platform supports responsive design, so your pages will load perfectly on mobile devices.
  2. Email marketing: This feature provides an integrated email marketing platform for creating email sequences, capturing leads, and analyzing email performance. However, the tool is on the basic side and lacks the depth of features you’d get from a specialized email marketing tool, such as Campaign Refinery. 
  3. Course creator: Builderall has an integrated e-learning platform that lets instructors record and sell their content, chat with students, and track student progress in one place. 
  4. E-commerce integration: Builderall supports online stores and integrates with popular payment gateways.
  5. Webinar and streaming: You can host webinars and live streams directly. So, it’s easy to integrate these events into your marketing strategies if you’re a Builderall user. 


  • All-in-one solution: Builderall offers a comprehensive set of tools, so you won’t need to sign up for multiple platforms.
  • Affordable pricing: The beginner plans and standalone tools are highly affordable compared to other ClickFunnel alternatives. 


  • Learning curve: Builderall comes with a huge number of features and tools. So, you need someone on your team with intermediate technical and marketing knowledge. 
  • Jack of all trades: While Builderall offers about 25 different tools, most of them, including the email marketing features, aren’t as advanced as specialized standalone products. 
  • Performance issues: Some users report occasional glitches, bugs, or slow performance. This could be the result of the extensive features jammed into one platform. 


Builderall Pricing
Builderall Pricing

Builderall’s pricing is confusing. You can buy individual modules without signing up for the entire platform. Or you can opt for a subscription with three tiers to get access to the platform’s comprehensive tools. 

Here’s a list of the main plans: 

  • Essentials: Includes essential tools for startups and small businesses. Basically, you get email marketing and a website builder with a few extra tools. 
  • Advanced: If you want the Funnel Builder, this is the least expensive plan that gives you access. You also get other digital marketing features and a higher cap on your number of contacts. 
  • Premium: This plan is best if you have a larger contact list or you want to sell digital courses. However, the Funnel Builder is still the shining gem. If you don’t need a funnel tool for your courses, there are better options out there. 

In addition, Builderall offers WordPress-specific prices with three tiers. But they don’t have a free trial. 

6. ClickFunnels vs Unbounce

Unbounce is a robust platform for creating, optimizing, and testing landing pages. It helps marketers create, publish, and test landing pages without coding skills. But the platform doesn’t allow you to do much custom coding. So, if you have coding skills, you might find it a bit restrictive.  

Unbounce is famous for its user-friendly drag-and-drop builder and extensive A/B testing features. 

Its new conversion intelligence platform uses AI to generate marketing copy and automatically optimize your traffic. The company claims the technology increases users’ leads and sales. 

Key Features 

  1. Drag-and-drop landing page builder: Lets users create custom, responsive landing pages without any coding knowledge. The builder offers a wide range of templates with extensive customization.
  2. A/B Testing: Unbounce’s A/B testing tool lets you test different versions of your landing pages to identify which variations yield the best conversions. 
  3. Pop-ups and sticky bars: These features capture visitor attention and improve conversion rates with triggers based on user behavior, time on page, or exit intent.
  4. Smart traffic: An AI-powered feature that automatically directs visitors to the variant of a landing page that’s most likely to convert based on their attributes.
  5. Dynamic text replacement: You can customize the landing page text based on each visitor’s keywords and the text in your PPC ads. This enhances relevance and potential conversion rates. There’s also an integration for dynamic image replacement. 


  • User-friendly interface: The intuitive drag-and-drop builder is excellent for non-technical users. You can get a landing page up and running in as little as 20 minutes. 
  • Advanced A/B testing: Extensive testing features to optimize landing pages. You can split traffic between different versions of landing pages, pop-ups, or sticky bars. 
  • Integrates with email marketing: You can use the dynamic text feature to personalize your landing pages based on email content and deliver more relevant CTAs based on user behavior. 


  • Price point: Unbounce costs more than some other landing page builders, but it’s still more affordable than ClickFunnels if you just need landing pages. 
  • Lacks sales funnels: While Unbounce can work as an alternative to ClickFunnels, its job is to build landing pages and put your offer in front of users. You can still use it to put together a simple funnel, but for complex sales processes, you’ll need a funnel builder. 
  • Desktop-mobile integration: According to user reviews, it’s challenging to sync the desktop and mobile versions of your landing page during design. 


Unbounce Pricing
Unbounce Pricing

Unbounce charges you based on the number of conversions and unique visitors to your landing pages per month. There are four pricing tiers, all with unlimited landing pages, sticky bars, and pop-ups. 

The company offers a 14-day free trial and a 25-percent discount for annual payments. 

What do you get with each tier? 

  • Launch: The least expensive plan for small businesses and solopreneurs. 
  • Optimize: Adds A/B testing and dynamic text replacement with higher caps. 
  • Accelerate: In addition to higher caps, with this plan, you can schedule landing pages to be published at a set time. You also get advanced targeting features to show/hide sticky bars and pop-ups based on location, referrer, and more. 
  • Concierge: Best for large businesses with over 100,000 monthly unique visitors. The plan also includes dedicated customer support and training. 

7. ClickFunnels vs ConvertKit

ConvertKit is an email marketing platform geared toward content creators, such as bloggers and YouTubers. It gives you a straightforward user interface, automation features, and monetization tools. 

As a ClickFunnels alternative, ConvertKit isn’t an all-in-one platform. It only lets you create simple sales funnels for digital products, like ebooks and music albums. 

The feature works by segmenting users based on their interest in your products and sending follow-up messages to the ones that showed interest. Once a subscriber buys a product, they’ll get excluded from your promotions list.  

ConvertKit’s biggest problem is the expensive price tag. That’s why many users want to find cheaper ConvertKit alternatives.  

Key Features 

  1. Sequences: You can create automated email sequences triggered by subscriber actions, such as signing up for your paid newsletter or purchasing a digital product. It’s possible to create customized email sequences for different audience segments. 
  2. Funnel visualization: You can create simple flowcharts that show how users move through different stages of your funnels. This makes funnel management more intuitive. 
  3. Product hosting: ConvertKit allows creators to host and sell digital products directly through the platform. This feature lets you focus on your content instead of spending time patching multiple solutions together. 
  4. Payment processing: ConvertKit integrates with Stripe, a payment company that enables payments from 135+ countries. Each transaction will cost you a 3.5% + $0.30 processing fee at the time of writing. 


  • Customizable landing pages and forms: ConvertKit comes with a few pre-designed themes that let you create visually consistent forms, landing pages, and email campaigns. 
  • Useful analytics: ConvertKit doesn’t provide the most comprehensive reports, but many creators are happy with the actionable insights they get from the platform. 
  • Community building focus: The platform supports community building, which is crucial for creators and small businesses looking to create a dedicated audience.


  • Learning curve for advanced features: Some users might run into a learning curve when it comes to using the platform’s automation, A/B testing, and segmentation features. 
  • No advanced automation for e-commerce: If you’re running a full-scale e-commerce business, ConvertKit’s automation features aren’t as sophisticated as those in dedicated e-commerce marketing automation platforms.
  • Lacks multi-channel marketing: ConvertKit is mainly focused on email marketing, so it doesn’t offer extensive features for other marketing channels like social media or SMS.


ConvertKit Pricing for 10K Users
ConvertKit Pricing for 10K Users

ConvertKit charges you based on the number of contacts on your email list. The platform is cost-effective for smaller lists, but the cost will grow significantly with a larger subscriber base, which might affect your email marketing ROI

Still, it can function as a cheaper alternative to ClickFunnels for beginners. 

The platform comes with a free tier and a 14-day free trial for the paid tiers. 

What does each tier include? 

  • Free: You can have up to 1,000 subscribers with basic automation functionality. 
  • Creator: This plan adds automated funnels and email sequences. You also get premium support and third-party integrations. 
  • Creator Pro: This is the most advanced tier, which includes a newsletter referral system, subscriber scoring, and advanced reporting.

8. ClickFunnels vs Shopify

Shopify is an all-in-one platform for starting, managing, and growing an online store. It’s a solid choice if you want to enter the e-commerce space without worrying about hosting and technical maintenance. You can think of it as a ClickFunnels e-commerce alternative. 

You can add products, set prices, and manage inventory on Shopify. It integrates with various payment gateways, including credit cards, PayPal, and its own service. 

To build and automate detailed sales funnels on Shopify, you usually need to integrate third-party apps from the Shopify App Store. These apps give you templates and tools to customize each step. Examples include ReConvert and Honeycomb

Key Features 

  1. Extensive app marketplace: Shopify’s marketplace provides a wide range of plugins to add functionality to your store. You can especially find cheap ClickFunnels alternatives here. 
  2. Shopify email: This is Shopify’s own email marketing tool. It’s a simple tool that lets you create, send, and track emails directly from your Shopify admin. Shopify allows for some basic automation. For example, you can set up welcome emails for new subscribers, thank you emails after purchase, or abandoned cart reminders.
  3. Sales channels integration: Shopify integrates with multiple sales channels. This means you can sell not only through your website but also across platforms like Amazon, email, and social media networks like Facebook and Instagram.


  • Effective email marketing and SEO tools: Shopify comes with built-in features for SEO and email marketing, so your store ranks better in search engine results and drives more traffic.
  • Global reach: Features like multi-language support, international payment gateways, and currency conversion make it easier to access a global audience.
  • Shopify POS: The integrated Point of Sale system lets you manage both your online and physical store sales through a single platform. However, you’ll need special terminals and card readers if you plan to use the system in-store. 


  • App dependency: To extend Shopify’s functionality beyond the basics, you often need to rely on third-party apps. While some of these apps are free, many come with monthly fees, which can increase your overall costs.
  • No email hosting: Shopify doesn’t let you have accounts on your own email domain. So, you’ll have to get a separate hosting from another company, which means one more account to manage and possibly extra costs. 
  • Limited reporting on lower plans: Advanced reporting features are only available on higher-tier plans, which might be a drawback for businesses that need detailed insights but have limited budgets.


Shopify Pricing
Shopify Pricing

Shopify offers the standard three-tier pricing structure you can expect from most SaaS companies. 

Here’s what you get with each tier:  

  • Basic: This entry-level plan is ideal for small businesses. You get the basic features you need to start a new online store, including a website, a blog, and 24/7 chat support. 
  • Shopify: This is a mid-level option for growing businesses with an established online presence. It offers extra accounts for your staff, professional reports, and better rates on shipping and payment processing.
  • Advanced: This plan is for larger businesses with advanced reporting needs. It adds more user seats, reduces rates, and provides stronger analytics features. You also receive priority chat support. 

On top of the subscription costs, you may have to pay fees or subscriptions for add-ons on the Shopify App Store, or if you choose a premium theme.

9. OptimizePress vs ClickFunnels

OptimizePress is a ClickFunnels alternative for WordPress. It lets you create sales funnels, landing pages, and membership websites. It comes as a WordPress plugin so that you can manage all your content in one environment. 

The plugin gives you the tools you need to sell and deliver products. It comes with an intuitive drag-and-drop page builder with conversion-optimized templates and extra elements for designing sales pages. 

The sales funnel builder helps you visualize the steps in your customer’s journey, track their progress, and capture opportunities to increase your revenue. 

Key Features 

  1. Conversion-optimized templates: OptimizePress offers a library of professionally designed templates for different niches. According to the company, they’ve tested the templates to achieve maximum conversion. 
  2. Conversion tools: If you want to build your own funnels from scratch, OptimizePress lets you create custom opt-in forms and pop-ups, and integrate with email marketing services. The A/B testing feature allows for testing different versions of a page to see which performs better.
  3. Customizable checkout pages: The plugin integrates with Stripe and PayPal to let you accept payments for your digital products and services. You can also send each customer’s purchase history to your CRM. 


  • Extensive integrations: OptimizePress integrates with a range of other tools and services, including Campaign Refinery. 
  • User-friendly interface: The drag-and-drop editor is intuitive and easy to use, so it’s accessible for users with limited technical skills.
  • Well-defined feature set: While OptimizePress doesn’t come with the bells and whistles you get with many other sales funnel builders, it gives you all the necessary sales tools. And if you want anything extra, you can integrate it with a specialized tool. 


  • Learning curve: Despite its user-friendly interface, WordPress beginners or those unfamiliar with page builders might experience a learning curve.
  • WordPress dependency: OptimizePress is exclusively a WordPress plugin, so it’s not an option if you want to use other website platforms or prefer a standalone site builder.
  • SEO Optimization: While it offers basic SEO settings, it might not be as advanced or comprehensive in SEO features as some specialized SEO tools or plugins.
  • Plugin compatibility issues: As with any WordPress plugin, there can be compatibility issues with other plugins, which might require troubleshooting or compromises in plugin choice.


OptimizePress Pricing
OptimizePress Pricing

Like most ClickFunnels alternatives, OptimizePress offers a three-tier subscription scheme for different groups of customers. 

Here’s what you’ll get with each tier: 

  • Builder Only: This plan is for individuals or small businesses who need to create landing pages on a single website. It also gives you access to the company’s exclusive training material. 
  • Suite Starter: If you plan on building a sales funnel, this is the cheapest plan that gives you the feature. The plan also lets you create membership websites, accept payments, and implement opt-in forms on any page. 
  • Suite Pro: This plan offers the same features as the previous tier, but lets you build five websites instead of one. 

10. ThriveCart vs ClickFunnels

ThriveCart is another ClickFunnels e-commerce alternative. It’s a specialized shopping cart platform designed to optimize the checkout process for online businesses. 

The core idea is to make it easy for businesses to sell products and services, manage affiliates, and increase revenue through customized checkout pages. You can tweak everything from the layout to the color scheme to match your brand. 

Like most ClickFunnels alternatives, you can expect A/B testing, pre-designed templates for conversion, and integrations with other marketing tools. 

ThriveCart doesn’t have its own email marketing service. But you can easily connect it to Campaign Refinery to send email marketing campaigns and build a loyal customer base. 

Key Features 

  1. One-click upsells: After a customer makes a purchase, they can add additional products to their order with just one click, without having to enter their payment details again. 
  2. Affiliate Management: ThriveCart comes with a built-in affiliate management system, which lets you recruit, manage, and pay affiliates who promote your products. It’s a great way to increase sales without a huge advertising budget.
  3. Dunning system: ThriveCart helps you prevent and recover failed payments. You can automatically notify customers before their card expires or their payment is due. This way, you can ensure more subscriptions get renewed automatically. 


  • Customization options: ThriveCart offers extensive customization for checkout pages. You can adapt the page’s appearance to align with your brand and design preferences. 
  • Robust Integrations: ThriveCart fits into your existing marketing stack. It integrates with many other tools, including email marketing platforms, membership sites, and payment processors. 
  • Digital product delivery: Once the customer makes a payment, you can easily redirect them to a success page or an integrated membership plugin where they can consume your content. 


  • Limited support for physical products: While ThriveCart does support selling physical products, its features are more optimized for digital products and services. If your focus is mainly on physical goods, you might find some limitations.
  • Limited reporting features: While ThriveCart provides basic reporting, the analytics might not be as in-depth as some larger, more established e-commerce platforms.
  • No built-in product marketplace: Unlike some platforms, ThriveCart doesn’t have a built-in marketplace to showcase your products, which means you need to rely on your own marketing and affiliate channels to drive sales.


ThriveCart Pricing
ThriveCart Pricing

ThriveCart’s pricing model is somewhat unique compared to other platforms like ClickFunnels.

It offers a one-time payment for lifetime access. This means you pay a single fee to use ThriveCart indefinitely, with no recurring monthly or annual charges.

The model can be extremely cost-effective over time compared to subscription services, where costs accumulate monthly or annually. Besides, you’re protected from any future price increases. 

However, the upfront cost can be steep, especially for small businesses or individual entrepreneurs. 

To make matters worse, ThriveCart doesn’t offer a free trial period, which means you have to commit a substantial amount of money upfront without the opportunity to try the platform first.

11. Kartra vs ClickFunnels

Kartra is an all-in-one online business platform. You can think of it as a Swiss Army knife — it gives you a host of tools to manage and grow your business. These include website hosting, email marketing, landing pages, shopping carts, and more. 

It offers a user-friendly drag-and-drop builder for creating websites and landing pages and comes with a variety of templates to get you started. 

Kartra also lets you create and send emails, and automates your email campaigns. You can segment your audience, personalize emails, and track email performance.

Key Features 

  1. Payment processing: Kartra simplifies selling products and services online. It integrates payment processing and provides a shopping cart. So, you can sell directly from your website without another tool.
  2. Video hosting: You can upload and host your videos directly on Kartra, which is convenient if you want to sell online courses or host webinars. 
  3. Behavioral Adaptive Marketing (BAM): This is a unique feature of Kartra. It allows you to customize your user experience based on their behavior. For example, if a user visits a specific page on your site, you can tailor the content or offers they see based on that action.


  • SMS support: In addition to email, Kartra lets you engage your audience through SMS. All its pricing tiers come with unlimited emails and text messages. 
  • Community of experts: If you don’t have the resources or expertise in an area, such as copywriting or coding, you can head to Kartra’s marketplace and hire an expert to do the task for you. 
  • Built-in affiliate management: You can set separate commission rates for each product, pay your affiliates via PayPal’s instant payment, and even create a custom portal for your affiliates. 


  • Cost: Kartra’s pricing can be steep as an alternative to ClickFunnels, especially for small businesses or solopreneurs on a tight budget. Part of the reason is the platform’s comprehensive feature set, but there are cheaper options on the market, too. 
  • Limited SEO features: Kartra doesn’t come with advanced SEO capabilities. This could be a drawback if you rely heavily on organic search traffic to attract leads. 
  • Learning curve: While the interface is user-friendly, the sheer number of features in Kartra can be overwhelming for beginners. New users may find it challenging to navigate and use all the features at first.


Karta Pricing
Karta Pricing

Kartra’s pricing is probably its most glaring disadvantage as a ClickFunnels alternative. Each plan has a cap on the number of contacts, languages, website domains, and team members. Plus, high-tier plans add extra functionality. 

But the caps aren’t adjustable. So, for example, if you have a small team with a large email list, you’ll be forced to pay for more user seats and features than you might need. 

Here’s what each plan covers: 

  • Starter: This plan is ideal for small businesses with an email list smaller than 2500 contacts. You can create websites, landing pages, courses, and funnels and send unlimited emails. 
  • Growth: If your revenue from your contact list is growing, you can use this plan to add webinars to your income streams. Plus, the funnel simulation feature helps you forecast your earnings from your sales funnels. 
  • Professional: This is Kartra’s ultimate tier, which covers everything you’d expect from a ClickFunnels competitor. However, it’s about 25 percent more expensive. 

12. Instapage vs ClickFunnels 

Instapage helps marketers increase their conversion rates through optimized landing pages. It’s not a direct ClickFunnels alternative since it focuses on the concept of “post-click optimization,” optimizing and personalizing the page visitors land on after they click an ad. 

In other words, Instapage lets you create highly targeted landing pages to increase the likelihood of conversion once someone clicks on your ads. 

The platform has a user-friendly editor. You can also personalize your landing pages based on the data you have about visitors and test different versions of your landing pages.

Instapage integrates with various other platforms, such as email marketing services, analytics tools, and CRM software. So, you can easily fit it into your existing marketing stack. 

Key Features 

  1. AdMap: This feature lets you visualize your ad campaigns and connect ads to relevant landing pages directly. This way, you’ll create a consistent and personalized post-click experience for your audience, which can improve conversion rates.
  2. Heatmaps: Heatmaps show you where visitors click on your page, how far they scroll, and what they focus on. This can give you insights into how to improve your page design and content.
  3. Collaboration tools: Instapage includes real-time collaboration features, which are great if you work in a team. You can comment directly on specific parts of a landing page and work together to make changes quickly.


  • Scalability: Creating relevant landing pages for each ad and click intent takes a lot of effort. Instapage lets you quickly generate different variations of your landing pages to match different scenarios. 
  • High-quality templates: The platform offers a wide range of professionally designed templates for different industries and campaign goals. This saves time and effort, especially if you’re new to landing page design.
  • Extensive customization: Instapage lets you create pages that align closely with your brand identity and meet specific campaign needs. 


  • Cost: Instapage can be more expensive than many other landing page builders, especially for small businesses or individuals on a tight budget. Its advanced features come at a premium price.
  • Limited free plan: Unlike some competitors, Instapage doesn’t offer a free plan. This can be a barrier if you want to try out the service extensively before committing financially.
  • Limited e-commerce features: Instapage doesn’t come with a shopping cart or payment gateway, which are essential tools if you run an e-commerce business. 


Instapage Pricing
Instapage Pricing

Instapage targets businesses that are serious about their landing page strategy and have the budget to support it. Small businesses or solopreneurs will find the pricing a bit steep, especially if they’re looking to access the full range of features.

The company offers two main pricing tiers:

  • Build: This is the entry-level plan for medium-sized businesses. It includes basic features like the drag-and-drop editor, integrations, and A/B testing. But you don’t get heatmaps, AdMap, or post-click personalization. 
  • Convert: This plan is customizable and is geared towards larger organizations. It includes everything in the previous plan plus heatmaps, AdMap, better analytics, and dedicated customer support. The cost varies based on your specific needs. 

13. Ontraport vs ClickFunnels 

Ontraport is a comprehensive marketing automation and CRM platform designed to streamline business operations for small to medium-sized businesses.

The idea is to provide a one-stop solution for managing customer interactions, automating marketing campaigns, processing payments, and nurturing leads.

Ontraport lets you: 

  • Manage your customer database.
  • Create and manage email campaigns.
  • Build and host web pages.
  • Automate sales and marketing processes.
  • Analyze the effectiveness of your strategies.

The conversion funnel feature is better than ClickFunnels for setting up complete marketing campaigns. You can create a sequence starting from a landing page, through email campaigns, to a sale or other conversion. 

Key Features 

  1. Marketing automation: You can create workflows to automate your marketing. For example, if someone signs up for your newsletter, you can set an automated flow that sends a welcome email, followed by targeted emails based on their interactions with your previous emails.
  2. Webinars: You can host webinars directly through Ontraport, integrating them with your email and marketing automation. It’s useful for live presentations, product demos, or educational sessions.
  3. E-commerce integration: Ontraport integrates with e-commerce platforms, so you can leverage your customer data for targeted campaigns. This is especially useful if you have an online store and want to boost sales through targeted emails.


  • All-in-one marketing toolkit: Ontraport combines email marketing, automation, landing pages, webinars, and e-commerce integration in a single platform. 
  • Ease of use: The platform has a user-friendly interface. With its drag-and-drop editors for emails and landing pages, it’s easy for beginners to create professional-looking marketing materials without extensive technical knowledge.
  • Scalability: Ontraport is suitable for both small businesses and larger enterprises because it offers flexibility as your business grows.


  • Email deliverability issues: There have been instances where users reported deliverability issues, which can lower the effectiveness of email marketing campaigns.
  • Automation complexity: For users new to marketing automation, setting up workflows can be complex and might take some time to learn.
  • Learning curve: Ontraport has a huge number of features. Learning how to use all the features efficiently takes a significant time investment. 


Ontraport Pricing
Ontraport Pricing

Ontraport’s pricing is based on your number of subscribers. The more subscribers you have, the more you’ll need to pay. They offer four plans, each with different features, and you can set the limit on your number of contacts and admin users separately.

Here are the different features you get with each: 

  • Basic: This plan is for small businesses and marketers who need basic email marketing features. You can create sign-up forms, landing pages, and websites. However, the most important missing feature in this plan is payment processing. 
  • Plus: This plan includes everything in the previous plan, plus video hosting, advanced CRM, and payment processing. You can also remove Ontraport’s branding. It’s a decent choice for medium-sized businesses. 
  • Pro: This plan is for businesses that need even more sophisticated tools for their marketing strategies. It includes unlimited automation builders, funnel conversion tracking, transactional emails, and lead scoring. 
  • Enterprise: This plan is for enterprises that need custom solutions, advanced integrations, and dedicated support. It includes everything the company can offer. On top of everything in the previous plans, you get a dedicated account manager and your own infrastructure. 

14. ClickFunnels vs Thinkific 

Thinkific helps content creators make, market, and sell online courses. It’s a full-package platform that gives you control over the content, pricing, and overall design of your courses. 

Building courses with Thinkific is straightforward. You can use their drag-and-drop builder to structure your content. You can also upload videos, text, PDFs, and quizzes to create a dynamic learning experience. 

The platform isn’t a proper ClickFunnels replacement because it doesn’t offer a traditional sales funnel builder, but you can create funnels through landing pages and integrations with other platforms. 

Key Features

  1. Marketing and sales tools: Thinkific offers a range of marketing tools to help you promote your courses. This includes email marketing integrations, coupons and discounts, and affiliate marketing capabilities. It also supports multiple payment gateways for easy transactions.
  2. Community building: Thinkific lets you build a community around your courses. This feature helps increase student engagement and retention by providing a space for students to interact with each other and with you.
  3. Advanced data ownership and security: With Thinkific, you retain full ownership of your content and data. They also put a strong emphasis on security, ensuring your and your students’ information is protected.


  • Free access to the accelerator program on the paid plans: This is an eight-week interactive course to fast-track your sales. The program is a combination of on-demand courses, community events, and live group coaching. 
  • No transaction fees: Unlike some competitors, Thinkific doesn’t charge transaction fees. This means more revenue goes directly to you from your course sales.
  • Extensive app store: Thinkific’s app store gives you easy access to a wide range of third-party applications and integrations. Whether you’re looking to integrate advanced email marketing solutions or add live chat support for your students, you can find several options in the app store. 


  • No native advanced marketing tools: Thinkific relies on integrations for advanced marketing tools, such as sales funnel builders and CRM. If you’re looking for advanced marketing features, you might need to integrate with third-party tools.. 
  • Content migration challenges: Migrating your courses from another platform to Thinkific can be cumbersome, especially if you have a large catalog. 
  • Pricing for higher tiers: As you move to higher-tier plans to access more advanced features, the pricing can become a significant consideration for smaller businesses or solopreneurs.


Thinkific Pricing
Thinkific Pricing

Thinkific’s pricing structure supports different groups of users, from individuals just starting out with online courses to businesses looking to scale their online education offerings.

The company offers four tiers with no transaction fees and access to a growth program for paid users. 

Let’s see what each tier covers: 

  • Free: You can start your first course without paying. The platform gives you the basic features you need to manage a course and sign up an unlimited number of students. But you can’t set up the course on your own domain. 
  • Basic: This plan is for serious content creators and educators who want to monetize their expertise. You can enlist the help of affiliates to sell your content. 
  • Start: If you want to take student experience to the next level, you should invest in this plan. It lets you hold live training sessions, create assignments, and sell memberships. You also get access to advanced course-building tools. 
  • Grow: This plan is best for companies that are heavily invested in e-learning. It gives you a full-fledged platform with advanced code editing features, and API access. 

Boost Your Email Marketing Success with Campaign Refinery — The Ultimate ClickFunnels Integration Companion

While ClickFunnels offers some email marketing features, your business deserves more than just standard email solutions. 

And that’s where Campaign Refinery takes the lead in email marketing with unparalleled deliverability and groundbreaking engagement strategies.

You can effortlessly sync your ClickFunnels leads with our platform to create a cohesive marketing ecosystem that nurtures leads at every step of the sales funnel.

Why Choose Campaign Refinery for your email marketing needs?

  • Cutting-edge deliverability: Make sure your email always reaches the inbox with the latest in email deliverability practices.
  • Engagement like never before: With our engagement gamification, watch your engagement metrics soar as subscribers eagerly anticipate your next email.
  • Perfect harmony with ClickFunnels: Extend the power of your sales funnels with our email marketing solutions.

Ready to redefine your email marketing strategy? Apply to join Campaign Refinery today!

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