Moosend Alternatives: Which Email Platform Should You Move To?

Moosend is an email service provider that has been operating for almost 12 years. But the email industry has gotten a lot more competitive since 2011 — new features have appeared, there are new email marketing trends, and mailbox providers are fighting spammers with a passion, making it an uphill battle for email marketers to reach the inbox.

And with all these changes, Moosend may have lost a bit of its sheen. Let’s look at what’s going through the minds of Moosend’s customers and what alternatives they should consider.

Why Look for a Moosend Alternative? 

Sitecore acquired Moosend in 2026 and has done good things with the email platform on the marketing front — a lot more people talk about Moosend compared to about 5 years ago.

It was once considered a budget-friendly option, but we’re not sure we can say that anymore. While the barrier to entry isn’t high, email marketing costs can quickly rise as you scale operations. As you grow your email list, you’ll find you’re paying a lot more.

You also get email list management tools and email A/B testing for your emails, plus a basic drag-and-drop email editor. Moosend even lets new users try their services for free for a month.

But it may not be the right choice for everyone. Moosend reviews on the web indicate select customers dislike the pricing tiers for higher email volume, while others are unhappy with the limitations placed on the features. Moosend also only supports integration for a few third-party marketing tools.

Now that we know about Moosend’s services and features, we’re going to compare it against other email platforms that may be better suited for your requirements.

Goodbye, Moosend! Moving to a Better Email Platform

As you begin your hunt for a Moosend alternative, it’s critical to confirm that the ESP does not have the same problems that Moosend does, plus it offers you excellent value for your money. But before you get started on your search, we recommend you jot down what you want from your email platform.

We put together a few factors that you should consider. This table should simplify your search as you’re in the best position to decide what’s best for your business and what features you want in the next email platform you partner with. For example, if you already pay for software to run social media campaigns, you may not want to pay an additional fee for it. 

Another example would be cost; you may have a large list of subscribers and low email volume, in which case it doesn’t make sense to pay extra just because you have a large email list.

Here are the top 11 factors to consider:

Factor	Description
Cost	Evaluate the pricing structure, including any hidden fees, and determine if it fits your budget.
Usability	How user-friendly is the interface? Consider the learning curve for both beginners and experienced users.
Security	Evaluate the platform’s security offerings; this includes encryption, two-factor authentication, and history of past incidents, if any.
Backup/Recovery	Concerned about accidental data loss? Research the platform’s backup rules.
Reliability	Investigate the uptime and availability of the platform. Ask existing customers about downtime or outages.
Scalability	Consider whether the platform can scale with your email list’s growth in terms of users and data.
Third-party tools	Does the platform integrate well with other tools and services you use (like lead management tools, CRMs, or e-commerce platforms)?
Analytics	How good is the quality of the reports you get? Your campaign data shapes your email marketing strategy, and you need a platform that gives you the best performance data and insight.
Templates	The last thing you want to deal with is outdated email templates. Check how good the design options are, unless you’re going for external options.
Tech support	Enquire about the quality of customer support. It can make a huge difference when you face a rough day.
Compliance	Ensure the platform complies with relevant industry regulations and standards; it can affect your deliverability as well as your brand reputation.

After evaluating the points in this checklist, you can now go through the excellent options we have compiled below.

Moosend Alternatives: Quick Overview

We’ve compiled the best features of Moosend alternatives and included pricing information for each.

Here’s a quick comparison of the alternatives you should consider:

ESP	Unlimited Contacts	Automated list cleaning	Basic paid plan cost	Cost to email 200k contacts	Deliverability	Gamification	Value for money
Moosend	❌	❌	$9/mo 500 contacts	$1,216/month	Good	❌	2/5
Campaign Refinery	✅	✅	$99/mo Unlimited contacts	$299/month	Excellent	✅	5/5
Mailchimp	❌	❌	$4.60/mo 500 contacts	$504/month	Good	❌	4/5
Active Campaign	❌	❌	$29/mo 1,000contacts	+$2,000/month	Good	❌	1/5
Klaviyo	❌	❌	$20/mo 500contacts	$2,070/month	Average	❌	1/5
Keap	❌	❌	$199/mo 1,500contacts	$1,199/month	Average	❌	2/5
Campaign Monitor	❌	❌	$11/mo 500contacts	~$1,000/month	Average	❌	2/5

Next, let’s learn more about the Moosend alternatives from the table, in detail.

ActiveCampaign: A Pricier Alternative to Moosend

ActiveCampaign is a marketing automation platform that aims to be an all-in-one solution for sales and marketing requirements. 

Their features include store marketing and automation for your e-commerce business,  CRM, sales automation, email services, a landing page builder, and analytics for your website. You can also run SMS marketing and Facebook campaigns through the platform.

If that list sounds exhaustive, note that features are unlocked according to the plan you’re on. ActiveCampaign has a basic plan that lets you run email marketing campaigns, but it’s priced steeply. But you can run A/B split tests, use the template library and automation, and manage your lists on this plan.

Pros

1. If you want a platform that can manage all your marketing activities under a roof, then ActiveCampaign makes sense. For specialized email marketing, however, it may be an overkill.
2. ActiveCampaign offers AI email marketing tools for content creation.
3. The platform supports integration with multiple third-party tools.

Cons

1. The biggest red flag here is the cost. For a list of just 1,000 contacts, you will have to pay $39 a month. You can mail them 10x a month though, but we’re not sure if email marketing for small businesses can justify that spend.
2. ActiveCampaign does not allow email testing on the basic plan.
3. The UI can seem cluttered to novice users — there’s a steep learning curve. 
4. The free trial is only for 14 days.

ActiveCampaign Pricing

ActiveCampaign’s pricing is pretty confusing, so ensure you study the comparison page carefully before you decide if it’s right for you. 

The platform breaks up its offerings into Marketing, Sales, Bundles, and Transactional Email sections.

Mailchimp: A Popular Moosend Alternative

Who hasn’t heard of Mailchimp? Thanks to the company’s marketing efforts, there is a Mailchimp review on almost every SaaS blog, which means most email marketers have heard of it. But does popularity necessarily translate over to quality or value for money? 

Mailchimp is primarily focused on email marketing and automation and has recently started dabbling in AI features, too. Various third-party integrations are also available on Mailchimp. Like most other email platforms, it offers segmentation tools, automation controls, and also lets you handle your website analytics and social media marketing under one roof. 

You can also build landing pages, A/B-test your emails, send autoresponders, plus it features an email marketing CRM. The analytics reporting is also decent, giving you insight into your campaigns. 

Pros

1. Supports various third-party marketing plugins.
2. The CRM can be useful, but if you want to use it on different audiences, you need to the top paid plan.

Cons

1. It gets costly as the pricing is dependent on the size of your contacts list. Additionally, you can only email your email marketing subscribers 10x a month.
2. The free plan only lets you send 1,000 emails each month. That is barely enough to get a clear picture of how well the service works.
3. Reviews online suggest customers are dissatisfied with the customer service and the ease of use, making them consider Mailchimp alternatives.

Mailchimp Pricing

Mailchimp offers a free plan that is limited to 500 contacts and a total of 1,000 emails a month.

Klaviyo: All of Moosend’s Features Plus SMS Campaigns

Klaviyo reviews indicate it is a great option for email senders seeking advanced segmentation and automation features. Besides this, the platform also dabbles in SMS marketing, app notifications, and web forms.

Klaviyo also supports email testing, offers list segmentation tools, analytics, and has recently introduced AI features on its platform. It also offers a CRM you can link to your website analytics data. You can learn more from our in-depth Klaviyo review.

Pros

1. Klaviyo supports SMS marketing in sync with email marketing.
2. It supports integration for many popular marketing plugins.

Cons

1. Pricing issues are a common complaint with Klaviyo. The platform charges for the number of contacts you’re emailing, which can get pretty expensive. While Klaviyo does let you send a good volume of emails, paying just for a larger list can pinch users.
2. Klaviyo seems to struggle with deliverability. We saw multiple reviews of users complaining about low email IP address sender scores and poor inboxing rates.
3. The email editor seems to be another notorious pain point. Struggling to address issues in the drag-and-drop editor can get aggravating over time, pushing customers towards Klaviyo alternatives.
4. The number of complaints against their customer service department is a bit concerning.

Klaviyo Pricing

Klaviyo offers SMS+email bundles and pure email plans, too. There is also a free plan (for 60 days) that lets you send 500 emails a month to a list with 0-250 contacts.

Keap: A Moosend Replacement with a Built-In CRM

Keap, formerly known as Infusionsoft, positions itself as a sales and marketing platform for small businesses. It has a CRM, a lead capture and management system, sends email autoresponders, and also offers an invoicing feature for e-commerce businesses.

On the email marketing front, Keap offers the usual — list segmentation tools, a template library, an email sequence builder, and analytics and reporting features. The email platform does not offer any features radically different from Keap alternatives.

Check out our Keap review for more info on the platform.

Pros

1. It organizes your marketing and sales operations together.
2. It supports integration with a wide range of marketing tools.

Cons

1. Surprisingly high prices. For a list of just 1,500 contacts, you’re looking at paying $199 a month for the most basic plan. We saw various online reviews highlight this fact.
2. The UI gets mixed reviews — while a few features are intuitive, other functions are tough to figure out, which leads to a cluttered experience.
3. It’s extremely tough to move out of Keap because of various policies and payment issues. So you need to be clear about what you want before you sign up with them.
4. The customer care team seems apathetic to many customer complaints.
5. The email builder is clunky.

Keap Pricing

For an ESP targeting small businesses, the prices seem steep. Keap offers a 14-day free trial.

Campaign Monitor: A Moosend Alternative with Pay-As-You-Go Pricing

Campaign Monitor is another email platform that offers the same suite of features Moosend does. This company has been around for about a decade and focuses mainly on email marketing, automation, and SMS marketing.

The platform also features a tool called AI Writer, which helps you draft emails, in case you’re unhappy with the templates available. Campaign Monitor also lets you integrate tools like Salesforce, WordPress, Shopify, Optinmonster, and Zapier, among many others.

Pros

1. Campaign Monitor lets you pay as you go, for $5 per campaign and 1¢ per recipient.
2. The UI is visually pleasant and easy to use.
3. You can run parallel SMS campaigns along with email campaigns.

Cons

1. The learning curve for Campaign Monitor is steep. 
2. The email builder is a bit buggy; while there are multiple templates to choose from, putting your email together can be a bit confusing at times. Formatting for mobile email marketing can also be wonky at times.
3. The email volume on the paid plans is low and you have to shell out a lot more as you grow your list. We observed more than a few customers mention this fact in Campaign Monitor reviews online.

Campaign Monitor Pricing

Campaign Monitor offers three pricing tiers with different features and the monthly charges change according to your list size.