GetResponse vs Mailchimp 2024: Which One is Your Email Marketing Savior?

getresponse vs mailchimp cover image with hand holding a mobile with a monkey covering eyes

Whether you’re creating newsletters or automating email marketing, GetResponse and Mailchimp might have caught your eye. Both are good in terms of ease of use and flexibility. But which one should you choose for your business?

GetResponse is a comprehensive email marketing platform that lets you collect contacts with sign-up forms, nurture leads through AI-powered content, and optimize campaigns with actionable insights. It offers flexible automation and workflows that help you create personalized campaigns based on user behavior. It’s a good fit for businesses looking for complex automation with cost-effective solutions.

Mailchimp is a popular platform with multi-channel marketing, sign-up forms, landing page builders, and advanced automation. The ESP offers e-commerce integrations and abandoned cart recoveries through visually appealing templates. It provides a freemium model for users to test the features and functionalities before signing up as a paid customer. 

To help you choose a platform, we’ll take you through its strengths and weaknesses, core functionalities, and pricing information.

GetResponse Homepage
GetResponse Homepage
Mailchimp Homepage
Mailchimp Homepage

GetResponse vs Mailchimp — Which Option is Better For You?

Each platform has unique features and functionalities; choosing one will depend on your business needs and budget. Choose GetResponse If you prioritize user-friendly navigation and don’t require advanced split testing features. Similarly, opt for Mailchimp if you focus on e-commerce features and need a broad templates category.

To help you make an informed decision, we’ll compare both ESPs based on the following:

  • Ease of use,
  • Deliverability,
  • Integration,
  • Automation,
  • Analytics,
  • Customer support,
  • Pricing.

Ease of Use

Both platforms are well-known for their user-friendly interfaces. However, one might be a better fit for your needs.

While user-friendly, GetResponse might have a steeper learning curve than Mailchimp, especially for people new to email marketing. The platform has a broad range of features, which might be overwhelming at first glance.

The email builder is quite straightforward — you can choose from pre-designed templates or a ChatGPT-powered creator to create emails. The AI helps you generate emails with text and images based on keywords, industry, and target audience.

Mailchimp’s email editor is intuitive; the navigation is clear and essential features are easily accessible. The ESP offers a range of pre-designed email templates. The automation workflows are user-friendly, helping you set up basic to advanced flows. 

Feature GetResponse Mailchimp
InterfaceUser-friendly Straightforward
Drag-and-drop editor⭐⭐⭐⭐⭐⭐⭐⭐
Learning curveModerateGentle
Ease of use feature – GetResponse vs Mailchimp

Winner: If you’re new to email marketing, Mailchimp has better usability than GetResponse.

Email Deliverability 

Will your marketing emails make it to your subscribers’ inboxes? Both ESPs have good inbox placement rates, such as below.

GetResponse scored an email deliverability rate of 89.9%. The platform advertises as having a 99% deliverability rate in over 160+ countries on its website. GetResponse helps customers achieve this rate by memberships with M3AAWG, CSA, SpamSignal, and by adhering to all regulatory bodies, such as GDPR and CAN-SPAM.

Mailchimp has a 92.6% deliverability rate — the ESP buys its own servers and uses open-source software to maintain its inbox placement rates. 

The deliverability team constantly checks DKIM, DNS, and SPF records, and tracks different provider rules such as the number of IPs to use. The ESP has strict rules regarding what goes on the platform, emphasizing a spotless sender reputation and higher email deliverability.

Feature GetResponse Mailchimp
Shared IP 
IP warm up 
Advanced authentication protocols⭐⭐⭐⭐⭐⭐⭐⭐
Email Deliverability feature – GetResponse vs Mailchimp

Winner: Mailchimp has better email deliverability and stricter protocols.


Getresponse and Mailchimp have different approaches to integrations, and a ‘better’ option depends on your business requirements.

GetResponse allows flexible integration with e-commerce marketing tools. With a single click, you can sync products, customer data, and past orders. 

Getresponse integration page
Getresponse integration page

Mailchimp integrates with Shopify and other e-commerce and marketing tools to help you acquire customers and manage data. You can connect with over 250 integrations, including lead-generation and marketing tools. The platform also makes it simple to update your contacts list and track engagement from a single point. 

Mailchimp integration page
Mailchimp integration page
Feature GetResponse Mailchimp
Integration focus E-commerce toolsE-commerce and third-party platforms, including social networks
API documentation ⭐⭐⭐⭐⭐⭐⭐⭐
Custom integration ⭐⭐⭐⭐⭐⭐⭐⭐
Integration feature – GetResponse vs Mailchimp

Winner: GetResponse wins with extensive CRM, payment processing, and third-party integrations. 


Both email services allow you to create workflows based on user actions such as clicks and opens.

GetResponse allows you to build personalized automation workflows — you can set automation rules based on user behavior or use filters for precise targeting.

You can also track and rate customer segments based on specific data and add points to each customer action. You can then monitor engagement scores to evaluate contacts to personalize email campaigns.

Getresponse automation page
Getresponse automation page

Mailchimp’s customer journey builder lets you adapt campaigns to user behavior and preferences. From transactional emails to retargeting customers through ads, Mailchimp uses triggers to help you stay updated on customer data.

Mailchimp automation page
Mailchimp automation page
Feature GetResponse Mailchimp
Customizable workflows⭐⭐⭐⭐⭐⭐⭐⭐
Pre-built templates & workflows⭐⭐⭐⭐⭐⭐⭐⭐
Multi-channel automation⭐⭐⭐⭐⭐⭐⭐⭐
Automation feature – GetResponse vs Mailchimp

Winner: It’s a tie, GetResponse has better features for lead scoring and building complex workflows.


Tracking email analytics is simpler on both platforms, including basic to advanced email campaign metrics

GetResponse allows users to track and optimize email campaigns from a single dashboard. You can run tests, compare email newsletters, autoresponders, and understand how people interact with your messages. Simply, you can analyze performance and A/B test on the go to boost engagement.

Getresponse analytics page
GetResponse Email Analytics Page

Mailchimp allows you to centralize data such as Google Analytics, customer behavioral data, and Shopify sales and reporting for better campaign management. You can access real-time and AI-assisted analytics, including emails, automation, and e-commerce data. The ESP offers a personalized product tour on standard and premium plans to assist you with onboarding. 

Mailchimp analytics page
Mailchimp Analytics Page
Feature GetResponse Mailchimp
E-commerce tracking ⭐⭐⭐⭐⭐⭐⭐⭐
Geo-tracking ⭐⭐⭐⭐⭐⭐⭐⭐
AI-assisted reporting⭐⭐⭐⭐⭐⭐⭐⭐
Analytics feature – GetResponse vs Mailchimp

Winner: It’s a tie — both platforms offer robust reporting and analytics. However, Mailchimp might come out in front with its social media reporting feature.

Customer Support 

Both platforms offer knowledge bases, email, and chat support. However, support options could vary with pricing tiers.

GetResponse provides live chat assistance and email support in 8 languages. Users suggest that the ESP is prompt with support queries and is available 24/7. The platform also offers articles, videos, and a robust webinar library to get you started. 

Getresponse customer support page
GetResponse Support Page

Mailchimp offers self-guided tutorials and troubleshooting tips. Depending on your payment plan, the ESP offers additional support through chat, email, or phone. Users on the free plan have access to Mailchimp Assistant Chatbot. Premium members get complete access to email, phone, and chat support.

Mailchimp customer support page
Mailchimp Customer Support Page
Feature GetResponse Mailchimp
Support team availability 24/7Depends on the pricing plan
Response timeGenerally quickMay vary depending on the support channel and plan
Self-service resources⭐⭐⭐⭐⭐⭐⭐⭐
Customer Support feature – GetResponse vs Mailchimp

Winner: GetResponse clearly wins with fast and reliable customer support.

GetResponse vs Mailchimp Pricing: Subscriber Count or Email Sending Frequency?

Both platforms offer free plans and let you upgrade when you’re ready. GetResponse allows you to access all features on the paid plans for free for the first 30 days. The payment structure depends on your the size of your email list.

Let’s examine the pricing options for 1000 contacts.

Pricing PlanPrice Per MonthFeatures Included
Email Marketing $15.6‣ Newsletters
‣ AI email generator
‣ Autoresponders
‣ AI campaign generator
‣ Website and landing pages
‣ Signup forms and popups
Marketing Automation $48.4‣ Email Marketing, plus,
‣ Marketing automation
‣ Event-based workflows
‣ Webinars
‣ Advanced segmentation
‣ Contact scoring
‣ Sales funnels
E-commerce Marketing$97.6‣ Marketing Automation, plus,
‣ Commerce integrations
‣ Quick transactional emails
‣ Abandoned cart recovery
‣ Promo codes
‣ Product recommendations
‣ Web push notifications
GetResponse MAXStarts at $1099‣ Standard plan, plus,
‣ Dedicated priority support
‣ Dedicated infrastructure
‣ Personalized onboarding
‣ SMS Marketing
‣ AI Recommendations
‣ Transactional emails
GetResponse Pricing Tiers

With Mailchimp, you can try the standard or essentials plan risk-free for the first month. You can also take the quiz to determine the best fit for your business.

Let’s break down the pricing information for 1,500 contacts in the table below.

Mailchimp Pricing PlanPriceFeatures Included
Free$0‣ 1 seat 
‣ 1 audience
‣ Email support for first 30 days
‣ Limited pre-built email templates
‣ Limited creative assistant and reporting and analytics
EssentialsStarts at $ 26.05 / month ‣ 15,000 monthly email sends
‣ 3 users
‣ 3 Audiences
‣ 24/7 Email and chat support
‣ Pre-built templates, integrations, analytics
‣ 4 automated journey points
StandardStarts at $45 / month ‣ Generative AI features
‣ 18,000 monthly email sends
‣ 5 users
‣ 5 audiences
‣ 4 – role-based access
‣ Up to 200 journey points
‣ 1 personalized onboarding session
Premium Starts at $350 / month‣ All features of Standard plan
‣ 150,000 monthly email sends
‣ Phone and priority support
‣ Premium migration services
Mailchimp pricing plans

GetResponse offers a straightforward pricing structure, while Mailchimp might limit email sending according to the pricing tier. This can be a major cause for concern, especially if you send a high email volume.

Overall, GetResponse, with unlimited emails on the free plan, is a better choice for businesses with a large email list. Moreover, their paid plans are more affordable than Mailchimp.

GetResponse vs Mailchimp — How to Make the Final Decision?

While both ESPs offer scalable email marketing tools and features, choosing one will depend on your business focus. 

GetResponse is more flexible and customizable in all areas we discussed above. Plus, the platfrom offers more affordable plans with access to advanced features.

Let’s review GetResponse and Mailchimp features to help you make an informed choice.

Feature GetResponseMailchimp
Ease of use ⭐⭐⭐⭐⭐⭐⭐⭐
Email editor 
Marketing automation Flexible Basic 
Pre-designed templates
List management ⭐⭐⭐⭐⭐⭐⭐
Email deliverability ⭐⭐⭐⭐⭐⭐⭐
E-commerce marketingBasic featuresAdvanced features
Landing pages and web-forms
Integrated list cleaning⭐⭐⭐⭐⭐⭐⭐
Reports and analytics⭐⭐⭐⭐⭐⭐⭐⭐
Customer support ⭐⭐⭐⭐⭐⭐⭐
Multi-language support ⭐⭐⭐⭐⭐⭐⭐
Bounce management
A/B Testing
Affordable pricing plans
GetResponse vs Mailchimp – Features Comparison

Overall, GetResponse is a more powerful email marketing platform with advanced segmentation, automation, and built-in landing pages and web forms.

Ultimately, choosing the right ESP will depend on your needs and budget. If you have a large email list and require unlimited contacts with access to premium tools, Campaign Refinery is the best fit.

How Campaign Refinery Beats Both Platforms

While GetResponse and Mailchimp are strong contenders, Campaign Refinery outperforms them in certain aspects, such as email deliverability and advanced automation.

Here’s a breakdown of how Campaign Refinery might stack up.

Why Choose Campaign Refinery Over GetResponse and Mailchimp?

Campaign Refinery scores extra points in advanced segmentation, automation, and email deliverability. The ESP has the highest email deliverability rate on the market — clients immediately notice a 600% increase in their inbox placement after joining us.

From robust integration to automation capabilities, Campaign Refinery offers the following:

  • Campaign Refinery offers intuitive navigation with a clean and modern design, including reporting, automation, and segmentation.
  • Provides the highest email deliverability on the market — clients immediately notice 6x higher inbox placement after onboarding with us.
  • Allows clients to integrate with over 800 marketing tools, including Zapier, OptinMonster, and Calendly.
  • Clients get access to branch and rule builder, smart goal triggers, and tags along with access to comprehensive insights.
  • Helps users view reporting and analytics all in one place. The integrated list-cleaning tool further shields email lists and bulk sanitizes to increase average customer open rates by 37%.
  • Clients have 24/7 access to the support team, including dedicated email deliverability managers.

Apart from these features, Campaign Refinery clients get access to premium tools and features, such as below.

Unique Campaign Refinery Features

As a Campaign Refinery client, you can enjoy the following perks:

  1. Integrated list cleaning: Automatically cleans your email list, removing harmful and unwanted email addresses. Clients can adjust the cleaning schedule from anywhere between 30 to 180 days.
  2. Good email-sending practices: We believe in clean email-sending practices — no purchasing email lists, sending cold emails, or adhering to illicit email marketing practices. Clients indulging in these practices will have their user accounts suspended from the platform without notice.
  3. Mandatory domain authentication: All clients must undergo domain authentication before onboarding with us. This helps us save their sender reputation and adhere to email marketing best practices.
  4. Robust tools and features: Users can access detailed segmentation filters, email list cleaning tool, advanced automation, Engagement Gamification, and the EverGreen Flash Sale feature.
  5. Strict vetting process: As a client, you’ll be a part of an elite sending community, each carefully handpicked and analyzed to check for compatibility.
  6. Transparent pricing: Pay only for what you use; clients can send emails to unlimited contacts.
  7. Scalability: There’s no limit to your email list growth — users get to scale accounts as their business grows.

Is Campaign Refinery Affordable?

Campaign Refinery charges by the number of emails, allowing users to send emails to unlimited contacts. This means you can grow your email list size without worrying about paying extra to send emails. In simpler words, Campaign Refinery grows with your business.

Let’s break down the pricing for different tiers. 

Campaign Refinery Pricing TierPricingFeatures IncludedCredits Included
Business plan Starts at $99 / month ‣ Unlimited Contacts
‣ Built-in Contact Cleaning
‣ Engaged Delivery System
‣ Automation Rule Builder
‣ Free Campaign Library 
‣ Custom Audience Builder 
‣ Evergreen Flash Sales
50 K
Growth plan Starts at $299 / month ‣ Everything in Business, 
‣ Turn off ”powered by” Text
‣ Reduced Overage Cost
‣ Increased API Volume Limits
200 K
Enterprise plan Starts at $1k+ / month ‣ Everything in Growth plan,
‣ Dedicated success manager
‣ Lowest Overage Cost
‣ Custom API volume
1 M
Campaign Refinery pricing

The transparent pricing model allows users to choose the plan that best suits their business needs. All pricing tiers offer premium tools and features for unlimited contacts. 

Is Moving to Campaign Refinery Complicated?

The complexity of moving your email list and assets depends on your stage. Regardless, once you meet our criteria, Campaign Refinery helps you with the onboarding process with 24/7 live support.

We only need you to bring in clean email lists with permission-based email contacts. This is to ensure your safety on our platform. We have a strict vetting process to determine compatibility and ensure the highest safety standards for clients and their subscribers.

As you become a client, you will follow these basic steps with the help of our support team:

  • Authenticate your domain,
  • Import valid email addresses from your existing provider,
  • Choose a pre-built email campaign type from the Campaign Library,
  • Segment, add tags, and automate your email campaigns,
  • Use Engagement Gamification or Evergreen Flash Sale for higher conversions,
  • Start sending your email campaigns,
  • Go through analytics and reporting from a single-view dashboard,
  • Optimize email campaigns,
  • Enjoy a high email deliverability and eventually higher conversions!

Get the highest email deliverability and become a top sender with Campaign Refinery — apply to become a client today!

Similar Posts