GetResponse vs Mailchimp 2024: Which One is Your Email Marketing Savior?

Whether you’re creating newsletters or automating email marketing, GetResponse and Mailchimp might have caught your eye. Both are good in terms of ease of use and flexibility. But which one should you choose for your business?

GetResponse is a comprehensive email marketing platform that lets you collect contacts with sign-up forms, nurture leads through AI-powered content, and optimize campaigns with actionable insights. It offers flexible automation and workflows that help you create personalized campaigns based on user behavior. It’s a good fit for businesses looking for complex automation with cost-effective solutions.

Mailchimp is a popular platform with multi-channel marketing, sign-up forms, landing page builders, and advanced automation. The ESP offers e-commerce integrations and abandoned cart recoveries through visually appealing templates. It provides a freemium model for users to test the features and functionalities before signing up as a paid customer. 

To help you choose a platform, we’ll take you through its strengths and weaknesses, core functionalities, and pricing information.

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GetResponse vs Mailchimp — Which Option is Better For You?

Each platform has unique features and functionalities; choosing one will depend on your business needs and budget. Choose GetResponse If you prioritize user-friendly navigation and don’t require advanced split testing features. Similarly, opt for Mailchimp if you focus on e-commerce features and need a broad templates category.

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Ease of Use

Both platforms are well-known for their user-friendly interfaces. However, one might be a better fit for your needs.

While user-friendly, GetResponse might have a steeper learning curve than Mailchimp, especially for people new to email marketing. The platform has a broad range of features, which might be overwhelming at first glance.

The email builder is quite straightforward — you can choose from pre-designed templates or a ChatGPT-powered creator to create emails. The AI helps you generate emails with text and images based on keywords, industry, and target audience.

Mailchimp’s email editor is intuitive; the navigation is clear and essential features are easily accessible. The ESP offers a range of pre-designed email templates. The automation workflows are user-friendly, helping you set up basic to advanced flows. 

Feature	GetResponse	Mailchimp
Interface	User-friendly	Straightforward
Drag-and-drop editor	⭐⭐⭐⭐	⭐⭐⭐⭐
Learning curve	Moderate	Gentle

Winner: If you’re new to email marketing, Mailchimp has better usability than GetResponse.

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Email Deliverability 

Will your marketing emails make it to your subscribers’ inboxes? Both ESPs have good inbox placement rates, such as below.

GetResponse scored an email deliverability rate of 89.9%. The platform advertises as having a 99% deliverability rate in over 160+ countries on its website. GetResponse helps customers achieve this rate by memberships with M3AAWG, CSA, SpamSignal, and by adhering to all regulatory bodies, such as GDPR and CAN-SPAM.

Mailchimp has a 92.6% deliverability rate — the ESP buys its own servers and uses open-source software to maintain its inbox placement rates. 

The deliverability team constantly checks DKIM, DNS, and SPF records, and tracks different provider rules such as the number of IPs to use. The ESP has strict rules regarding what goes on the platform, emphasizing a spotless sender reputation and higher email deliverability.

Feature	GetResponse	Mailchimp
Shared IP	✅	✅
IP warm up	✅	✅
Advanced authentication protocols	⭐⭐⭐⭐	⭐⭐⭐⭐

Winner: Mailchimp has better email deliverability and stricter protocols.

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Integration 

Getresponse and Mailchimp have different approaches to integrations, and a ‘better’ option depends on your business requirements.

GetResponse allows flexible integration with e-commerce marketing tools. With a single click, you can sync products, customer data, and past orders. 

Mailchimp integrates with Shopify and other e-commerce and marketing tools to help you acquire customers and manage data. You can connect with over 250 integrations, including lead-generation and marketing tools. The platform also makes it simple to update your contacts list and track engagement from a single point. 

Feature	GetResponse	Mailchimp
Integration focus	E-commerce tools	E-commerce and third-party platforms, including social networks
API documentation	⭐⭐⭐⭐	⭐⭐⭐⭐
Custom integration	⭐⭐⭐⭐	⭐⭐⭐⭐

Winner: GetResponse wins with extensive CRM, payment processing, and third-party integrations. 

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Automation 

Both email services allow you to create workflows based on user actions such as clicks and opens.

GetResponse allows you to build personalized automation workflows — you can set automation rules based on user behavior or use filters for precise targeting.

You can also track and rate customer segments based on specific data and add points to each customer action. You can then monitor engagement scores to evaluate contacts to personalize email campaigns.

Mailchimp’s customer journey builder lets you adapt campaigns to user behavior and preferences. From transactional emails to retargeting customers through ads, Mailchimp uses triggers to help you stay updated on customer data.

Feature	GetResponse	Mailchimp
Customizable workflows	⭐⭐⭐⭐	⭐⭐⭐⭐
Pre-built templates & workflows	⭐⭐⭐⭐	⭐⭐⭐⭐
Multi-channel automation	⭐⭐⭐⭐	⭐⭐⭐⭐

Winner: It’s a tie, GetResponse has better features for lead scoring and building complex workflows.

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Analytics

Tracking email analytics is simpler on both platforms, including basic to advanced email campaign metrics. 

GetResponse allows users to track and optimize email campaigns from a single dashboard. You can run tests, compare email newsletters, autoresponders, and understand how people interact with your messages. Simply, you can analyze performance and A/B test on the go to boost engagement.

Mailchimp allows you to centralize data such as Google Analytics, customer behavioral data, and Shopify sales and reporting for better campaign management. You can access real-time and AI-assisted analytics, including emails, automation, and e-commerce data. The ESP offers a personalized product tour on standard and premium plans to assist you with onboarding. 

Feature	GetResponse	Mailchimp
E-commerce tracking	⭐⭐⭐⭐	⭐⭐⭐⭐
Geo-tracking	⭐⭐⭐⭐	⭐⭐⭐⭐
AI-assisted reporting	⭐⭐⭐⭐	⭐⭐⭐⭐

Winner: It’s a tie — both platforms offer robust reporting and analytics. However, Mailchimp might come out in front with its social media reporting feature.

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Customer Support 

Both platforms offer knowledge bases, email, and chat support. However, support options could vary with pricing tiers.

GetResponse provides live chat assistance and email support in 8 languages. Users suggest that the ESP is prompt with support queries and is available 24/7. The platform also offers articles, videos, and a robust webinar library to get you started. 

Mailchimp offers self-guided tutorials and troubleshooting tips. Depending on your payment plan, the ESP offers additional support through chat, email, or phone. Users on the free plan have access to Mailchimp Assistant Chatbot. Premium members get complete access to email, phone, and chat support.

Feature	GetResponse	Mailchimp
Support team availability	24/7	Depends on the pricing plan
Response time	Generally quick	May vary depending on the support channel and plan
Self-service resources	⭐⭐⭐⭐	⭐⭐⭐⭐

Winner: GetResponse clearly wins with fast and reliable customer support.

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GetResponse vs Mailchimp Pricing: Subscriber Count or Email Sending Frequency?

Both platforms offer free plans and let you upgrade when you’re ready. GetResponse allows you to access all features on the paid plans for free for the first 30 days. The payment structure depends on your the size of your email list.

Let’s examine the pricing options for 1000 contacts.

Pricing Plan	Price Per Month	Features Included
Email Marketing	$15.6	‣ Newsletters ‣ AI email generator ‣ Autoresponders ‣ AI campaign generator ‣ Website and landing pages ‣ Signup forms and popups
Marketing Automation	$48.4	‣ Email Marketing, plus, ‣ Marketing automation ‣ Event-based workflows ‣ Webinars ‣ Advanced segmentation ‣ Contact scoring ‣ Sales funnels
E-commerce Marketing	$97.6	‣ Marketing Automation, plus, ‣ Commerce integrations ‣ Quick transactional emails ‣ Abandoned cart recovery ‣ Promo codes ‣ Product recommendations ‣ Web push notifications
GetResponse MAX	Starts at $1099	‣ Standard plan, plus, ‣ Dedicated priority support ‣ Dedicated infrastructure ‣ Personalized onboarding ‣ SMS Marketing ‣ AI Recommendations ‣ Transactional emails

With Mailchimp, you can try the standard or essentials plan risk-free for the first month. You can also take the quiz to determine the best fit for your business.

Let’s break down the pricing information for 1,500 contacts in the table below.

Mailchimp Pricing Plan	Price	Features Included
Free	$0	‣ 1 seat  ‣ 1 audience ‣ Email support for first 30 days ‣ Limited pre-built email templates ‣ Limited creative assistant and reporting and analytics
Essentials	Starts at $ 26.05 / month	‣ 15,000 monthly email sends ‣ 3 users ‣ 3 Audiences ‣ 24/7 Email and chat support ‣ Pre-built templates, integrations, analytics ‣ 4 automated journey points
Standard	Starts at $45 / month	‣ Generative AI features ‣ 18,000 monthly email sends ‣ 5 users ‣ 5 audiences ‣ 4 – role-based access ‣ Up to 200 journey points ‣ 1 personalized onboarding session
Premium	Starts at $350 / month	‣ All features of Standard plan ‣ 150,000 monthly email sends ‣ Phone and priority support ‣ Premium migration services

GetResponse offers a straightforward pricing structure, while Mailchimp might limit email sending according to the pricing tier. This can be a major cause for concern, especially if you send a high email volume.

Overall, GetResponse, with unlimited emails on the free plan, is a better choice for businesses with a large email list. Moreover, their paid plans are more affordable than Mailchimp.

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GetResponse vs Mailchimp — How to Make the Final Decision?

While both ESPs offer scalable email marketing tools and features, choosing one will depend on your business focus. 

GetResponse is more flexible and customizable in all areas we discussed above. Plus, the platfrom offers more affordable plans with access to advanced features.

Let’s review GetResponse and Mailchimp features to help you make an informed choice.

Feature	GetResponse	Mailchimp
Ease of use	⭐⭐⭐⭐	⭐⭐⭐⭐
Email editor	✅	✅
Marketing automation	Flexible	Basic
Pre-designed templates	✅	✅
List management	⭐⭐⭐⭐	⭐⭐⭐
Email deliverability	⭐⭐⭐⭐	⭐⭐⭐
E-commerce marketing	Basic features	Advanced features
Landing pages and web-forms	✅	✅
Integrated list cleaning	⭐⭐⭐	⭐⭐⭐⭐
Reports and analytics	⭐⭐⭐⭐	⭐⭐⭐⭐
Customer support	⭐⭐⭐⭐	⭐⭐⭐
Multi-language support	⭐⭐⭐⭐	⭐⭐⭐
Bounce management	✅	✅
A/B Testing	✅	✅
Affordable pricing plans	✅	❌

Overall, GetResponse is a more powerful email marketing platform with advanced segmentation, automation, and built-in landing pages and web forms.

Ultimately, choosing the right ESP will depend on your needs and budget. If you have a large email list and require unlimited contacts with access to premium tools, Campaign Refinery is the best fit.

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How Campaign Refinery Beats Both Platforms

While GetResponse and Mailchimp are strong contenders, Campaign Refinery outperforms them in certain aspects, such as email deliverability and advanced automation.

Here’s a breakdown of how Campaign Refinery might stack up.

Why Choose Campaign Refinery Over GetResponse and Mailchimp?

Campaign Refinery scores extra points in advanced segmentation, automation, and email deliverability. The ESP has the highest email deliverability rate on the market — clients immediately notice a 600% increase in their inbox placement after joining us.

Apart from these features, Campaign Refinery clients get access to premium tools and features, such as below.

Unique Campaign Refinery Features

Is Campaign Refinery Affordable?

Campaign Refinery charges by the number of emails, allowing users to send emails to unlimited contacts. This means you can grow your email list size without worrying about paying extra to send emails. In simpler words, Campaign Refinery grows with your business.

Let’s break down the pricing for different tiers. 

Campaign Refinery Pricing Tier	Pricing	Features Included	Credits Included
Business plan	Starts at $99 / month	‣ Unlimited Contacts ‣ Built-in Contact Cleaning ‣ Engaged Delivery System ‣ Automation Rule Builder ‣ Free Campaign Library  ‣ Custom Audience Builder  ‣ Evergreen Flash Sales	50 K
Growth plan	Starts at $299 / month	‣ Everything in Business,  ‣ Turn off ”powered by” Text ‣ Reduced Overage Cost ‣ Increased API Volume Limits	200 K
Enterprise plan	Starts at $1k+ / month	‣ Everything in Growth plan, ‣ Dedicated success manager ‣ Lowest Overage Cost ‣ Custom API volume	1 M

The transparent pricing model allows users to choose the plan that best suits their business needs. All pricing tiers offer premium tools and features for unlimited contacts. 

Is Moving to Campaign Refinery Complicated?

The complexity of moving your email list and assets depends on your stage. Regardless, once you meet our criteria, Campaign Refinery helps you with the onboarding process with 24/7 live support.

We only need you to bring in clean email lists with permission-based email contacts. This is to ensure your safety on our platform. We have a strict vetting process to determine compatibility and ensure the highest safety standards for clients and their subscribers.

Get the highest email deliverability and become a top sender with Campaign Refinery — apply to become a client today!