How to Create Email Campaign Templates for Marketing

Over 65% of marketers use email marketing to spread the word about their product, service, or content. Out of those, 33% send weekly emails, while 26% send multiple (10 to 25+) emails per month. 

So, if you’re a marketer, it’s highly likely you’re sending 10+ emails per month. And keeping up the flow of new content and catchy design will become harder over time. 

That’s where email campaign templates come in. They help you whip up great-looking emails at a moment’s notice. But how do you create email templates? And what’s the best way to integrate them into your email campaigns? 

Let’s find out everything you need to know below. 

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What Is an Email Campaign (With Example)?

An email campaign is a series of emails that are sent to both current and potential customers to encourage them to learn more about your business, purchase a product or service, or increase engagement. 

For instance, here’s the welcome email of a campaign created by Headspace: 

It covers everything a new user would need to know about the company — such as what Headspace can offer them — and includes links that can help users navigate to landing pages they may be looking for in the future. 

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How Many Emails Should Be in an Email Campaign?

The number of emails in a campaign depends on your list size, email content type, industry, and other factors. 

For instance, e-commerce companies with thousands of subscribers may find sending daily emails packed with hot-selling products beneficial for their ROI. But that same strategy might feel “spammy” if you’re a SaaS company selling SEO-based tools. 

While there’s no “right” number of emails you can send out per campaign, you can stick to the following when starting and go down or up depending on how your customers respond: 

List size	Number of emails/month
<100	1-2x
100 to 1000	4x
1000 to 5000	8x
5000 to 10,000	12x
10,000+	30x (daily)

Of course, not every recipient part of a big list should receive daily emails. You want to consider other factors here, such as which recipients show interest (for example, by clicking on any links your emails have). In other words, you want to segment your list and have different mailing frequencies for each segment. 

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How Do I Create an Email Campaign?

Now that we’ve covered the basics of email campaigns, let’s figure out how you can set them up: 

1. Understand Your Goals 

The first thing you have to figure out before you ever think about creating an email campaign is the why behind it. This is important because instead of becoming one of the 120 everyday emails a person deletes automatically, you want to stand out. 

Once you’ve figured out your goal, identify the email campaign metrics and KPIs you need to track — such as newsletter sign-ups, conversions, or click-throughs — that’ll help you track your progress and double down on them. You can plug them into a table to make your life easier. 

Goal	KPIs to Track	Time Limit
Build brand awareness	Impression share, open rates, click-through rates, conversions, and engagement rates.	45 days
Increase click-through by 50%	Click-through rate, cost-per-conversion, dwell time, and bounce rate.	60 days

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2. Define Your Offer 

Once you’ve figured out your email campaign goal, find out how you’re going to incentivize your customers to do what you want. 

For instance, if you’re running a campaign to increase click-throughs by 50%, you could offer your customers a free e-book or another lead magnet that encourages them to click through. You could even go with a discount code exclusive to those in your email list. 

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3. Choose Your Email Campaign Type

Once you’ve settled on your email campaign goals and know how to meet them, figure out what type of email campaign you’re going to use to achieve the results you’re looking for. 

For instance, welcome emails introduce your brand and help customers understand what you offer, why, and how you work as a company. They’re great if you’re looking to increase brand awareness. 

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4. Design Your Email

Email campaigns with images convert 2x more than those without them. And if your email campaign has at least three unique links, you’re looking at a 13% higher click rate on average.

Plus, both illustrations and text that provide directions can help people understand what to do 323% better than those not having access to illustrations. 

If you want to make sure your emails are opened by your customers, it’s crucial to select the right design and use visuals that support what your copy is saying. Email campaign templates can be a lifesaver in this case. 

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5. A/B Test Your Email

You don’t want to send out emails with broken links, typos, image issues, or wonky formatting. That’s not the way to high conversions and click-throughs. Ergo — always test and A/B test your emails before hitting the “send” button. 

Once you’ve tested your emails, it’s time to hit the “send” button. Just don’t forget to perform a last-minute recheck. 

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Why Do I Need Email Templates for a Marketing Campaign?

It typically takes a few days for a brand to create one good email, with bigger teams taking longer. This means that it could take over a month to build and run a campaign with three emails per week.

While personalization is good for your brand and customers, it takes a lot of time you could spend on other marketing efforts, such as creating content that resonates with your users or writing high-converting copy. That’s where email campaign templates come in. 

With these templates, you don’t have to start from scratch. Instead, you can actually use a single template for all your emails without your customers realizing what you’re doing.  

For instance, if you’re a solar panel company selling done-for-you solutions to homeowners and businesses, you don’t have to create unique emails for each customer type. Instead, it’s better to save time using a mass marketing email template that helps you swap out content. 

At Campaign Refinery, we have a rich library of pre-made campaigns that are completely customizable and ready to go. We’ve tested these campaigns rigorously, so we know they work!

Since your email campaign design template will already have cut-outs for your headings, sub-headings, and other content, you’ll only have to put in your copy and images — and you’ll have a ready-to-go email in your hand in barely any time.

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What Do I Put Into My Email Marketing Template?

Your email marketing template will make or break the look of your emails, so you want to get it right the first time. And while free email campaign templates can help you kickstart your campaign, it’s better to create a custom email template to ensure you get the best results. 

You can structure all of these in several ways. For instance, you could add the CTA within the body text. You could even add multiple CTAs talking about various lead magnets you’ve created to convert customers.

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Step Up with Your Email Marketing Campaigns

Email marketing campaign templates give you a more organized way to format text and design, ensuring they work together seamlessly. This improves your readers’ experience and keeps your emails consistent in design.

While there are plenty of template builders out there, they all share the same goal: making your life easier when it comes to creating and designing email marketing messages. And that’s exactly what we’ve been helping our clients with at Campaign Refinery. 

With our platform, you can create all sorts of campaigns and shoot off millions of emails every month. You can also track opens, clicks, unsubscribes, complaints, and bounces to keep a close eye on how everything’s performing. 

We also take care of the nitty-gritty details like email deliverability, clean list maintenance, and positive sender reputation, so you have all the time to create lead magnets that help you achieve higher CTRs and open rates. 

Start now and thank us later.

Until then — happy emailing! 

Written by Eilaf Meenai