How to Create Email Campaign Templates for Marketing
Over 65% of marketers use email marketing to spread the word about their product, service, or content. Out of those, 33% send weekly emails, while 26% send multiple (10 to 25+) emails per month.
So, if you’re an email marketer, it’s highly likely you’re sending 10+ emails per month. And keeping up the flow of new content and catchy design will become harder over time.
That’s where email marketing campaign templates come in. They help you whip up great-looking emails at a moment’s notice. But how to make a marketing email template? And what’s the best way to integrate them into your email campaigns?
Let’s find out everything you need to know below.
What Is an Email Campaign (With Example)?
An email campaign is a series of emails that are sent to both current and potential customers to encourage them to learn more about your business, purchase a product or service, or increase engagement.
Designing email campaigns help entrepreneurs and businesses:
- Keep customers engaged – With the average customer attention span straddling eight seconds, you need to be creative and memorable to keep your customers coming back. Emails help you do just that by using hooks and payoffs.
- Nurture leads – Before your customers convert, they need to know what you can help them with. Emails help you provide educational materials to your customers, enabling them to become aware of the possibilities and benefits of working with you.
- Collect customer data – Customer data can help you create personalized promotions for your target customers, increasing their likelihood of converting. Emails help you collect that data through user sign-ups and surveys.
You can create custom email marketing templates to highlight specific brand elements.
For instance, here’s the welcome email of a campaign created by Headspace:
These templates for email marketing cover everything a new user would need to know about the company — such as what Headspace can offer them — and includes links that can help users navigate to landing pages they may be looking for in the future.
How Many Emails Should Be in an Email Campaign?
The number of emails in a campaign depends on your email list size, email content type, industry, and other factors.
For instance, email marketing for e-commerce companies with thousands of subscribers may find sending daily emails packed with hot-selling products beneficial for their ROI. But that same strategy might feel “spammy” if you want to implement email marketing for SaaS companies selling SEO-based tools.
So, while there’s no “right” number of emails you can send out per campaign, you can stick to the following when starting and go down or up depending on how your customers respond:
| List size | Number of emails/month |
|---|---|
| <100 | 1-2x |
| 100 to 1000 | 4x |
| 1000 to 5000 | 8x |
| 5000 to 10,000 | 12x |
| 10,000+ | 30x (daily) |
Of course, not every recipient part of a big list should receive daily emails. You want to consider other factors here, such as which recipients show interest (for example, by clicking on any links your emails have). In other words, you want to use email segmentation strategy to divide your list and have different mailing frequencies for each segment.
How Do I Create an Email Campaign?
Now that we’ve covered the basics of email campaign design templates, let’s figure out how you can set them up:
1. Understand Your Goals
The first thing you have to figure out before you want to create an email campaign and marketing email template is the why behind it. This is important because instead of becoming one of the 120 everyday emails a person deletes automatically, you want to stand out.
And understanding what you want to communicate can help you do just that. So, ask yourself what you’re trying to accomplish, such as:
- Are you looking to increase audience engagement?
- Do you want to drive downloads for a new freemium e-book?
- Are you looking to promote a new service or product?
Once you’ve figured out your goal, identify the email campaign metrics and KPIs you need to track — such as newsletter sign-ups, conversions, or click-throughs — that’ll help you track your progress and double down on them. You can plug them into a table to make your life easier.
| Goal | KPIs to Track | Time Limit |
|---|---|---|
| Build brand awareness | Impression share, open rates, click-through rates, conversions, and engagement rates. | 45 days |
| Increase click-through by 50% | Click-through rate, cost-per-conversion, dwell time, and bounce rate. | 60 days |
2. Define Your Offer
Once you’ve figured out your email campaign goal, find out how you’re going to incentivize your customers to do what you want.
For instance, if you’re running a campaign to increase click-through rates by 50%, you could offer your customers a free e-book or another lead magnet that encourages them to click through. You could even go with a discount code exclusive to those in your email list.
3. Choose Your Email Campaign Type
Once you’ve settled on your email campaign goals and know how to meet them, figure out what type of email campaign you’re going to use to achieve the results you’re looking for.
For instance, welcome emails introduce your brand and help customers understand what you offer, why, and how you work as a company. They’re great if you’re looking to increase brand awareness.
4. Design Your Email
Email campaigns with images convert 2x more than those without them. And if your email campaign has at least three unique links, you’re looking at a 13% higher click rate on average.
Plus, both illustrations and text that provide directions can help people understand what to do 323% better than those not having access to illustrations.
So, if you want to make sure your emails are opened by your customers, it’s crucial to use email design best practices and visuals that support what your copy is saying. Email campaign templates can be a lifesaver in this case.
5. A/B Test Your Email
You don’t want to send out emails with broken links, typos, image issues, or wonky formatting. That’s not the way to high conversions and click-throughs. Ergo — always test and implement A/B testing best practices to your emails before hitting the “send” button.
Here’s what to do:
- Send an email to yourself to check everything looks good.
- Once everything looks good, share your email with coworkers or volunteers and get feedback on what worked for them, such as the visuals, subject, headings, or value-packed links.
- Send your emails to several email providers, such as Gmail, Outlook, and Yahoo, because they may show up differently. Double-checking this will help you ensure the best customer experience.
- Send two emails with different subject lines and headings to a list segment and look at what the analytics say. Which email performs better? Select the one that hits the mark.
Once you’ve tested your emails, it’s time to hit the “send” button. Just don’t forget to perform a last-minute recheck.
A crucial question is: what is one of the benefits of using templates for your email marketing campaigns?
With the answer being consistency and efficiency.
What is an Email Campaign Template?
Templates for email campaign is a pre-defined framework or layout to help send different types of email campaigns. It uses placeholders for elements like text, images, and links, which you can customize for every email you send out.
The primary goal of using email marketing content templates is to reduce manual work and more importantly, showcase consistent email branding.
How to Create Marketing Email Templates?
If you’re wondering how to design email marketing template, this section is for you.
Effective email campaign templates follow email design best practices, offer compelling content, and include clear CTAs. The email campaign outline is structured well and forms the base for the rest of the elements.
Here’s a step-by-step guide to create elegant campaign templates:
- Define your goal: Your template will differ based on your objectives. For example, a template to increase brand awareness will look different to a sales email.
- Choose the right email platform: Pick an email service provider based on your email marketing expertise. You can use the existing templates or create a custom HTML one.
- Structure the template: Use an email header, body, and email footer, providing enough room for links and images.
- Focus on design: Ensure you implement mobile email marketing and that the email looks good on all devices.
- Allow space for personalization: Use dynamic content blocks to let you fill in the recipient’s name and other personal details.
- Save as a reusable template: Organize and name the email template in the email builder for future use.
What Do the Best Email Campaign Templates Have in Common?
The best email campaign designs or high converting email templates have the following common characteristics:
- A clear and concise email subject line.
- Visually appealing design.
- Consistent email branding.
- Personalized elements,
- Clear call-to-action.
- Value-driven content.
- Social proof.
- Social media integration.
- One-click unsubscribe option.
Most ESPs offer free email campaign templates for email marketing. Again, choosing one will depend on your marketing goals.
Campaign Template Design – Why is it Important in a Marketing Campaign?
It typically takes a few days for a brand to create one good email, with bigger teams taking longer. This means that it could take over a month to build and run a campaign with three emails per week.
While personalization is good for your brand and customers, it takes a lot of time you could spend on other marketing efforts, such as creating content that resonates with your users or writing high-converting copy. That’s where email campaign templates come in.
With these templates, you don’t have to start from scratch. Instead, you can actually use a single template for all your emails without your customers realizing what you’re doing.
For instance, if you’re a solar panel company selling done-for-you solutions to homeowners and businesses, you don’t have to create unique emails or solar email templates for each customer type. Instead, it’s better to save time using a mass marketing email template that helps you swap out content.
In this regard, we have a rich library of premade campaigns that are completely customizable and ready to go at Campaign Refinery. We’ve tested these campaigns rigorously, so we know they work!
Since your email campaign design template will already have cut-outs for your headings, sub-headings, and other content, you’ll only have to put in your copy and images — and you’ll have a ready-to-go email in your hand in barely any time.
Email Campaign Layout
Your email campaign format will make or break the look of your emails, so you want to get it right the first time. And while free email campaign templates can help you kickstart your campaign, it’s better to create a custom email template to ensure you get the best results.
But what should you include in your email template for a marketing campaign? Let’s look at them below:
- Header – This is the heading your customer will first see, so make sure it stands out. You can do that by using design elements and playing around with sizes, contrast, and colors.
- Body – This is the “meaty” portion of your email. Since it can get long, it’s better to break it up into short sections bracketed by images or visuals. You should also start with the most important information first.
- CTA – This is the offer you’re making, such as a discount, free download, or link.
You can structure all of these in several ways. For instance, you could add the CTA within the body text. You could even add multiple CTAs talking about various lead magnets you’ve created to convert customers.
How to Customize Marketing Templates?
Whether it’s email direct marketing template or mass marketing email templates, remember the following:
- Your goals,
- Your audience type,
- The email marketing platform you use,
- Brand consistency,
- Visual hierarchy,
- Accessibility features.
Campaign Template Examples For Different Email Campaigns
Here are campaign templates and examples for different types of marketing campaigns that you can use as such or customize.
Welcome Email Campaign Template
The welcome email campaign is the first connection between the brand and your subscribers.
Subject line: Welcome to [Brand Name], let’s get started
Hi [Subscriber name],
We’re thrilled to have you here! At [Brand name], we’re all about [Mention mission and values].
Here’s what you can look forward as part of our community:
[Mention exclusive perks, product highlights, and share valuable resources]
Here’s how to get started – [Link to your best sellers or relevant page]
Best,
[Your name]
[Brand name]
Holiday Email Campaign Templates
Holiday email campaigns capitalize on special events and holidays.
Subject line: Hurray! It’s the season of savings
Dear [Customer name],
The holidays are here and we are spreading cheer with our [Percentage off] on [Mention products and services]. Start shopping early to make the most of the sale and treat yourself to something special!
CTA: Shop sale now
Best,
[Brand name]
Drip Marketing Campaign Template
A drip campaign warms up subscribers and nurtures relationships through a series of emails.
Subject line: Here’s how we can help you
Hey [Customer Name],
We know it’s challenging to stay productive throughout the day. That’s why, we have compiled the latest tips and techniques to boost your productivity [Insert blog post].
Our product [Name] has been a game changer for professionals like yourself.
Download our free guide and take the first step toward [Specific benefit].
CTA: Download guide
Best,
[Your company name]
Email Nurture Campaign Template
An email nurture campaign helps you build a rapport with the customer by sending them relevant messages.
Subject line: Learn what others are saying about [Brand name]
Hi [Customer name],
Mike, David, Lisa, and thousands of others find our [Product and style name] useful for their hair styling needs.
CTA: Read authentic reviews here
If you liked us, tell the world about it!
Best,
[Brand name]
Re-engagement Email Campaign Template
Re-engagement email campaigns aim to bring inactive subscribers back to the brand. You can create a simple retargeting email template and use it for various campaigns.
Subject line: We’ve missed you, here’s something special to say thanks
Hi [Customer name],
It’s been a while since we saw you around in our community. We hope you’re doing well. We wanted to check in and make sure you’re not missing out on the latest from [Brand name]. Whether it’s the newest [Product name] or your personal favorite [Customer’s most purchased product], we’ve got exclusive updates and tips to share.
To make it easier for you to jump back in, here’s 20% off on your next order.
But hurry—this offer is valid until [Mention time]
CTA: Claim your special offer
Best,
[Your name]
[Brand name]
[Contact information]
Educational Email Campaign Template
The primary goal of an educational email campaign is to increase knowledge through resources, tips, and tutorials. They are some of the best performing email templates.
Subject: Learn [Key topic] in minutes!
Hi [Subscriber name],
If you’re curious about [Topic], we’ve got something for you:
- [Highlight 1: Solve a specific problem or answer a question]
- [Highlight 2: Introduce an actionable insight or tip]
- [Highlight 3: Simplify a complex concept in your field]
Our goal is to make learning practical, fun, and effective. With [Your company name], you’ll gain practical skills and knowledge that you can apply immediately.
CTA: Start learning now
Best,
[brand name]
Transactional Email Campaign Template
Transactional emails provide timely acknowledgments on user actions, such as sending account verification emails or shipping updates.
Subject: Shipping details for [Customer name]
Dear [Customer name]
We’re delighted to inform you that your order [Order ID] has shipped with [Logistics name] and can be expected to arrive at [Time and date].
Please reach out to us on [Email ID] in case of questions or concerns.
Best,
[Company name]
Trigger Email Campaign Template
Trigger emails are automatic messages sent to subscribers based on their specific actions, such as a welcome email after signing up for your newsletter.
Subject line: Welcome to [Brand name]
Hi [Subscriber name],
We are happy to have you on our [Brand] team. Starting this week, you’ll receive updates, news, and tips about personal styling to help you create a powerful wardrobe.
CTA: Learn more about [Brand name]
Best,
[brand name]
Positive Promotions Templates
Promotional email campaigns help send timely offers and discounts to increase sales.
Subject: Don’t miss out on [Brand’s] limited offers
Dear [Customer name],
We’re thrilled to bring you an exciting opportunity. For a limited time, enjoy 20% off all products + free shipping on your first purchase. It’s our way of thanking you for being a valued member.
CTA: Grab your deals here
Best,
[Company name]
Event Invitation Email Campaign Template
Event invitation emails let users know about the latest industry events, timing, and other relevant details.
Subject: You’re invited to [Event name]
Hi [Recipient name],
We’re thrilled to invite you to [Event name]. Be an exclusive part of the community where you’ll learn:
[Mention the key benefits]
[Mention the date, time, speaker name, and other details].
CTA: Register now
Best,
[Brand name]
Announcement Email Campaign Template
Announcement emails are sent to update customers on important events or news.
Subject: Big news! [Your company product] just got better
Hi [customer name],
We’re excited to share all the information regarding our latest [Mention product feature release].
Here’s what it means for you:
- ✅ [Benefit 1]: [Explain how this impacts your audience positively.]
- ✅ [Benefit 2]: [Highlight another advantage or improvement.]
- ✅ [Benefit 3]: [Add more if applicable.]
At [Company name], we’re committed to delivering the best, and this announcement is another step toward that promise.
CTA: Explore the new features
Best,
[Your name and title]
Customer Retention Email Campaign Template
Customer retention emails are sent to existing customers to maintain brand experience and loyalty.
Subject: Thank you for being a part of our brand. Here’s something special for you
Hi [Customer name],
We wanted to take a moment to express how grateful we are to have you with us. Your support means the world to us!
As a token of our appreciation, we’d like to offer you a special discount. Use the code “THANK YOU” at the checkout.
CTA: Check your perks
Best,
[Brand name]
Loyalty Program Email Campaign Template
Loyalty program emails aim to provide exclusive perks for the brand’s loyal members.
Subject: Thanks for being a loyal customer – Here’s your reward
Dear [Recipient name],
We want to show our appreciation for your continued support. We’re excited to introduce our [Loyalty program], where every purchase brings you closer to amazing rewards.
[Explain how the program works]
CTA: Use your points here
Best,
[Brand name]
Sales Campaign Templates
Sales emails are targeted messages sent to potential and existing customers with the goal of generating interest and increasing revenue.
Subject line: Your exclusive 15% off awaits
Hi [Recipient Name],
Here’s exciting news! For a limited time, we are giving our exclusive products for a flat 15% off.
Act fast, the offer ends [Mention date and time].
CTA: Shop now
Best,
[Your friends at Brand Name]
Solar Email Marketing Template
Solar email marketing campaigns pass on critical information about your solar business to educate and increase sales.
Subject line: Power your home with the sun – Deals await!
Hi [Recipient name],
Are rising energy costs draining your wallet? We have a solution — for a limited-time, we’re offering free solar insulation and $500 off installation.
CTA: Schedule your free consultation now
Best,
[Your name]
[Your brand name]
Life Insurance Email Marketing Templates
Insurance email marketing is all about promoting products and building relationships with current customers.
Subject line: Why life insurance is a must-have
Hi [Recipient name],
Life is full of surprises – some lovely, some not. Life insurance ensures your loved ones are protected no matter what.
Here’s what life insurance can do for you:
- Provide financial security for your family.
- Cover education costs and debts.
- Offer peace of mind for the future.
CTA: Secure your family’s future
Best,
[Company name]
Market Update Email Template
As the name suggests, a market update campaign provides information about the latest market news and tips.
Subject line: [Month/Quarter] Latest insights and trends
Hi [First Name],
As we navigate through the month, here are the latest insights and trends shaping your industry.
[Mention key data]
If you’d like to know how these trends could impact your portfolio, schedule a call now.
Best,
[Your name]
[Your company name]
Email Advertisement Template
Email advertisements serve a singular purpose: to improve sales and brand awareness.
Subject line: Upgrade your driving experience
Hi [First name],
Ready to elevate your driving experience? At [Company name], we’re bringing you great offers to help you find the perfect car.
Whether you’re looking for luxury, performance, or reliability, we’ve got you covered:
✅ Exclusive Deals: Save up to [Discount Amount] on select models
✅ Flexible Financing: Rates as low as [Interest Rate]% APR
✅ Trade-In Bonus: Get [Bonus Amount] more for your trade-in
CTA: Shop now and save big
Best,
[Brand name]
Brand Campaign Template
A brand campaign template helps you stick to your email branding and keep elements consistent across campaigns.
Subject: [Brand name] has something special for you
Hi [First name],
At [brand name], we’re thrilled to introduce a key [Product name] that can solve [Industry challenges].
Here’s what makes it special:
- [Benefit/Feature #1]: [Brief description]
- [Benefit/Feature #2]: [Brief description]
- [Benefit/Feature #3]: [Brief description]
CTA: Explore now
Best,
[Your name/team name]
[Brand name]
Email Blast Template
Email blast refers to sending a single email to a large group of recipients. Marketing email blast templates can contain different email elements and still be customized according to your brand personality.
Subject line: Don’t miss out on this exclusive offer
Hi [First name],
We’ve got something special lined up for you – save up to 30% off on top products.
CTA: Shop now
Best,
[brand name]
Step up Your Email Marketing Campaigns Template With Campaign Refinery
Email marketing campaign templates provide a pre-designed framework, helping you save time and stay consistent across campaigns.
This is exactly what Campaign Refinery has been helping clients with — a library of campaign templates with automatically added DKIM and unsubscribe links, ensuring email security protocols.
You can also track opens, clicks, unsubscribes, complaints, and bounces from a bird’s eye view analytics dashboard to keep a close eye on your email performance.
While you focus on creating the best email templates, we take care of your email deliverability, email list hygiene, and positive sender reputation, so you have all the time to create lead magnets that help you achieve higher CTRs and open rates.
And speaking of lead magnets, don’t miss our FREE Lead Magnet short course. It’s packed with four just-for-you mini-trainings that cover how you can:
- Choose a lead magnet that converts.
- Use psychology to drive lead engagement.
- Encourage authentic action and conversions.
- Get 2x to 4x more opens/clicks from every email sent.
The course also comes with million-dollar copywriter-approved email strategies that help you drive 756% more clicks to your lead magnet. And the great thing is, it only takes seven days — sometimes even one.
Create effective email campaigns and drive higher email marketing revenue — apply to become our client today!
FAQ
What’s the best email body content for campaign?
The best email body content exhibits the following characteristics:
- A compelling email subject line,
- Personalized greeting,
- Key information or offer,
- A compelling CTA,
- Social proof or testimonials
- Urgency or scarcity,
- One-click unsubscribe link.
How to determine the correct size of email template before executing a campaign?
Here are ways to determine the right size of email template for marketing campaign:
- Optimize the file size,
- Set dimensions on the template,
- Test in multiple email clients,
- Keep it simple and clean,
- Consider the purpose of the campaign.
How to make an email marketing template?
The first step to building a proper email template is to understand your goals and audience and design a clear layout. Use a reliable email service provider to create email campaign templates.
What type of content to share for solar email marketing
You can create the following types of content for solar email marketing:
- Educational content: How solar panels work.
- Customer stories and testimonials: Case studies, video testimonials, before-and-after comparisons.
- Offers and promotions: Free assessments, special discounts, and referral programs.
- Industry insights: Share market growth, policy updates, and trends and innovations.
- Visual content: Send infographics, videos, and images.
