Klaviyo vs. TinyEmail: Feature-by-Feature Comparison

klaviyo vs tinyemail cover image with two oranges

Klaviyo is a marketing automation platform that is designed specifically for e-commerce businesses. It provides a suite of tools and features to help online retailers build a subscriber base and execute email marketing campaigns

With Klaviyo, marketers can capture leads, build customer relationships, and drive sales through email and SMS campaigns.

Compared to Klaviyo, TinyEmail is a smaller and newer email service provider. Formed in 2020, the platform is focused on small and medium-sized businesses. 

This ESP offers drag-and-drop email creation, AI-powered email personalization, e-commerce integrations, and automation. TinyEmail states ease of use and affordability as its main selling points.

Both platforms target e-commerce businesses looking for a robust, dependable ESP that can help them grow. Considering how similar their features are, join us as we examine both platforms to answer the critical question: Which one should you choose?

Klaviyo vs. TinyEmail: Which One is the Better Option?

Klaviyo Logo
Klaviyo Logo
Tiny Email logo
Tiny Email logo

Not all email marketers or /businesses have the same requirements. Some might desire complex automation controls whereas others would want a wide range of email templates. Some email senders might desire a simple UI, while some would want extensive support for third-party marketing tools.

Everyone agrees that pricing needs to be low, though!

Before we look at pricing, let’s compare TinyEmail and Klaviyo against each other in terms of ESP features.

We weighed compared the most important ones:

  1. User interface and ease of use,
  2. Automation,
  3. Artificial intelligence,
  4. Email deliverability,
  5. Analytics,
  6. Pricing.

User Interface and Ease of Use

TinyEmail’s user interface is designed with intuitiveness and ease of use in mind. The platform’s UI is basic, allowing users to find what they need and create campaigns effortlessly. 

The drag-and-drop email builder is straightforward, making it easy to create visually appealing emails without requiring extensive technical skills. You can use drag-and-drop blocks or start with a basic template from the library.

Klaviyo’s interface is also neatly arranged, with features organized on the left side of the dashboard. This makes it easy to navigate between different sections. The platform offers a good collection of pre-built email campaign templates and flows, simplifying the process of running email campaigns.

Like TinyEmail, Klaviyo has a drag-and-drop email template builder, which works well on mobile devices, too.

Between the two, however, there is a stark difference in the learning curve. Klaviyo has a lot more functions and can take time to get used to. 

As far as ease of use and UI simplicity go, here’s the summary:

Simplicity of user interface⭐⭐⭐⭐⭐⭐⭐
Drag-and-drop email editor
HTML editor
Klaviyo and TinyEmail: UI and intuitiveness compared

Winner: It’s a tie.


Klaviyo’s automation tools are a core aspect of the platform. You get a drag-and-drop editor for email automation where you can create visual workflows. You can set up automated email and SMS sequences that are triggered by specific customer actions or timeline events.

Klaviyo’s automation also supports conditional logic. This allows users to create branching paths based on customer behaviors or responses to previous messages. The platform even supports webhooks, which can sync with other marketing tools and trigger processes.

TinyEmail, too, lets you harness automation for email marketing but it doesn’t offer the same level of complexity as Klaviyo. For example, branch logic on Klaviyo is far superior to what TinyEmail offers.

On the positive side, automation is easy to set up on TinyEmail, even with minimal technical knowledge. You get pre-built workflows for common campaigns like abandoned carts, welcome emails, and re-engagement campaigns for inactive customers. 

You can set up automated trigger emails to respond to specific subscriber actions, such as signing up for a list or clicking a link in an email. You can also assign tags to subscribers based on their behavior, which can be used for further segmentation within automation workflows.

To summarize — TinyEmail can be a good option for straightforward workflows and e-commerce triggers. But for intricate customer journeys requiring complex branching logic, Klaviyo is the better choice.

Let’s compare the automation aspect of both platforms:

Automation featuresKlaviyoTinyEmail
Advanced automation controls⭐⭐⭐⭐⭐⭐
Behavior-based triggers
Visual designer
Conditional logic⭐⭐⭐⭐⭐⭐⭐
Dynamic content insertion⭐⭐⭐⭐⭐⭐⭐⭐
Automation on Klaviyo and TinyEmail

Winner: Klaviyo.

Artificial Intelligence

Klaviyo UI - AI
Klaviyo UI – AI

Klaviyo offers a wider range of AI functionalities focused on personalization and prediction. For example, it uses machine learning to predict customer behavior, such as like customer lifetime value (CLV), churn risk, and purchase probability. This allows for highly targeted marketing campaigns.

You can also Klaviyo’s AI features to assist with list segmentation based on customer data and behavior. Creating highly personalized email content based on these segments gets easier with AI help. Klaviyo also uses AI to optimize subject lines, email content, and send times during A/B testing.

TinyEmail hasn’t gone all in on AI like Klaviyo has, but it has built AI into some of its tools. The AI-powered Subject Line Assistant, which can help increase open rates, is a good example. 

TinyEmail also uses AI to help users craft their content; it can analyze existing text and offer suggestions for phrasing, tone, and length. Besides this, the AI helper can personalize greetings or message body content based on subscriber data like names or locations.

Compared to Klaviyo, TinyEmail’s AI is more focused on basic content suggestions and writing assistance. It doesn’t offer advanced functions like customer lifetime value prediction or churn risk analysis.

When it comes to AI features, Klaviyo takes a lead over TinyEmail:

AI featuresKlaviyoTinyEmail
AI sophistication⭐⭐⭐⭐⭐⭐⭐
Predictive modeling
A/B testing
Subject Line Assistant
Content writing
TinyEmail vs Klaviyo: AI features

Winner: Klaviyo

Email Deliverability

Klaviyo helps users maintain a good sender reputation, with a focus on list hygiene (removing inactive subscribers) and permission-based marketing (double-opt in). Users can also access a central hub called the “Deliverability Hub” where they can track key metrics that impact email deliverability rates

Klaviyo has tools to help email senders warm up IP addresses. This process of gradually increasing email volume can help build a positive reputation with mailbox providers. The platform also supports authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) which verify your identity as a legitimate sender of emails.

TinyEmail also recommends its users authenticate domains with DMARC (Domain-based Message Authentication, Reporting & Conformance) and DKIM as well. This helps increase deliverability rates and keeps users compliant with spam laws and regulations. 

The platform constantly monitors blacklists and user engagement metrics. It also has features to help email marketers maintain a clean list, which protects their sender reputation.

Between Klaviyo and TinyEmail, it seems Klaviyo cares more about deliverability. 

Deliverability capabilities of Klaviyo and TinyEmail:

Deliverability monitoring⭐⭐⭐⭐⭐⭐⭐
Tools to protect sender reputation ⭐⭐⭐⭐⭐⭐
IP warming
Support for authentication protocols⭐⭐⭐⭐⭐⭐⭐
Comparing deliverability: TinyEmail vs Klaviyo

Winner: Klaviyo takes this round.


Analytics on TinyEmail
Analytics on TinyEmail [Source]

Klaviyo allows you to track key metrics for your email campaigns; this includes open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. But it doesn’t stop there.

Klaviyo tracks customer interactions across touchpoints such as website visits, abandoned carts, and product purchases. All this data is used for attribution modeling tools — these help you understand how marketing channels like email or social media contribute to conversions.

Klaviyo also lets you create custom dashboards that display the most important metrics for your business. You can even integrate with analytics platforms like Google Analytics and Shopify for more data insights. 

Besides this, Klaviyo offers predictive analytics. These metrics can provide insights on product marketing, help plan better nurture campaigns, identify high net worth customers, and improve customer retention.

Like Klaviyo, TinyEmail’s dashboard helps track essential metrics — but that’s where the similarities end. You won’t be able to generate detailed reports for specific segments. Similarly, you don’t get much insight into customer journeys, either. 

However, TinyEmail supports integration with popular analytics tools. This allows you to leverage existing data and access elaborate campaign reports.

Klaviyo vs TinyEmail when it comes to analytics:

Email marketing campaign analytics⭐⭐⭐⭐⭐⭐⭐⭐
Multi-touchpoint tracking
Attribution modeling
Custom dashboards⭐⭐⭐⭐⭐⭐
Predictive analytics
Analytics and reporting: Klaviyo vs TinyEmail

Winner: Klaviyo offers superior analytics features and wins this round.

Klaviyo vs. TinyEmail: Does the Pricing Make Sense?

So far, Klaviyo has dominated TinyEmail on various fronts. But it all boils down to how much you’re willing to pay for all the extra bells and whistles.

Klaviyo offers SMS marketing as an option which TinyEmail does not. This means charges vary quite a bit depending on the SMS plan you opt for. Both platforms offer free plans for interested customers to test the platform.

Let’s check out how much it costs to be on either of these platforms.

Pricing: Klaviyo

Let’s examine Klaviyo’s paid plans first:

Klaviyo planPriceFeatures
Free$0/month‣ 0-250 contacts
‣ 500 monthly email sends
‣ 150 free monthly SMS/MMS credits
‣ Email support for first 60 days
‣ Segmentation tools
‣ Drag-and-drop automation builder
‣ Built-in forms and pop-ups
‣ Personalized benchmarks
‣ 300+ pre-built integrations
‣ Templates library
‣ Automated A/B testing
‣ Detailed customer profiles
‣ Personalized product recommendations
‣ Built-in compliance and deliverability
Email$45/month‣ All of the above
‣ 1,001 – 1,500 contacts
‣ 15,000 monthly email sends
‣ Mobile push notifications
‣ 150 free monthly SMS/MMS credits
‣ Email and chat support
Email and SMS$60/month‣ All of the above
‣ 1,250 free monthly SMS/MMS credits
Free and paid plans on Klaviyo

Klaviyo has a wide range of contact list sizes to choose from, and the jump in pricing is significant. By the time you hit 20,000 subscribers, you will have to pay $400 a month just for the Email plan.

TinyEmail: Paid Plans

Here’s how TinyEmail fares, comparatively:

TinyEmail planPriceFeatures
Free$0/month‣ 15,000 emails
‣ 500 subscribers
‣ Forms and popups
‣ Automation emails
‣ AI subject line assistant: 15/day
‣ Limited sender identities
‣ Limited premium templates 
‣ Advanced mobile display rules
‣ 5,000+ integrations
‣ Automatic Shopify data sync
Standard$15/month‣ All of the above
‣ Unlimited subscribers
‣ AI subject line assistant: 45/day
‣ Premium & AMP templates
‣ Custom modules
‣ Dedicated IPUp to 5 custom segments
‣ Up to 4 predefined segments
‣ Up to 5 sender identities
‣ Per-subscriber analyticsAMP data services
Pro$65/month‣ All of the above
‣ Unlimited prebuilt segments
‣ Unlimited custom segments
‣ AI subject line assistant: Unlimited
‣ Custom domain
‣ Unlimited sender identities
‣ Priority support
Shopify Pro$0/month‣ All of the Pro plan’s features completely free for Shopify users
EnterpriseCustom ‣ All of the above
‣ Send billions of emails
‣ Volume pricing
‣ Premium dedicated IP
‣ Account managers
‣ Enterprise-grade security
TinyEmail: Paid tiers 

In terms of pricing, Klaviyo is in a different league compared to TinyEmail. While the barrier to entry is pretty low for both, you are looking at higher email marketing costs if you stick with Klaviyo. Scaling with TinyEmail doesn’t seem that expensive, in comparison.

Klaviyo vs. TinyEmail: Which One is Suitable for You?

Both Klaviyo and TinyEmail are robust email marketing platforms, but it’s obvious that they target different types of clients. 

Time to review key features:

Deliverability monitoring⭐⭐⭐⭐⭐⭐⭐
UI simplicity⭐⭐⭐⭐⭐⭐⭐
Blacklist monitoring
Advanced segmentation⭐⭐⭐⭐⭐⭐
Personalization with dynamic content
SMS marketing
E-commerce integration⭐⭐⭐⭐⭐⭐⭐⭐
Advanced automation⭐⭐⭐⭐⭐⭐
TinyEmail vs Klaviyo: Features Comparison

From the way Klaviyo’s column is studded with stars, the answer is obvious: Klaviyo wins when it comes to features.

But does it win this comparison? That is difficult to say. 

The dealbreaker here is the pricing. There might be businesses that can extract maximum value from Klaviyo, and the price tag is well worth it. For smaller or basic email marketing, TinyEmail’s features are more than sufficient.

Our verdict: It’s a tie for this Klaviyo vs. TinyEmail comparison.

But what if you could have the best of both worlds — powerful features at budget-friendly prices? At Campaign Refinery, we’ve found a sweet spot where we can offer powerful email marketing tools and keep the costs low. 

Campaign Refinery: Beating the Competition 

There’s no doubt that Klaviyo and TinyEmail are capable email platforms. 

But at Campaign Refinery, we have a unique take on email marketing — we focus on email deliverability above all else, and our features are built around it. We offer powerful automation, a rich template library, a simple UI, in-depth analytics, and clever growth tools.

It’s all of that plus the best deliverability rates in the industry!

Campaign Refinery is the Smarter Choice than Klaviyo and TinyEmail

Users would choose Klaviyo for its complex automation, detailed analytics, and commitment to deliverability. TinyEmail would be more popular with email senders who want a simple UI and budget-friendly pricing.

Campaign Refinery offers you all of the above and more.

Here’s how we help our clients achieve email marketing success:

  • Powerful automation: Conditional flows? Branch logic? Rules? Smart goal triggers? Our builder is going to take your automation game to a whole different level.
  • Credit system: You only pay for the emails you send, and not for the size of your contact list.
  • Automated list-cleaner: Our tool automatically removes harmful email addresses that can hurt your sender reputation.
  • Authentication protocols: We require all clients to authenticate their email domains with SPF, DKIM, and DMARC. This marks you as a legitimate sender.
  • Gamification: Want more engagement? Our reward points system for recipients can send your open rates and click metrics through the roof!
  • Powerful analytics: Simple yet detailed, our analytics dashboard updates you on every detail of your email marketing campaigns.
  • Extensive integration: Integrate your email marketing with over 1,000 popular marketing tools.
  • All features on all plans: Even on the basic plan, you get access to all our top features and tools.

Your next question is probably: How much does all this cost? 

How Affordable are Campaign Refinery Plans?

These points explain why Campaign Refinery’s plans are so attractive:

  1. Unlike most ESPs, we don’t charge for email list sizes. 
  2. You pay about 0.19 cents per email on the cheapest plan. The more you send, the cheaper it gets.
  3. With Campaign Refinery, you have the best chance of landing in the inbox. We truly believe every email matters!
  4. Features aren’t unlocked at higher tiers; they’re available even on the basic plan.

Here are the prices and features of Campaign Refinery’s paid tiers:

Campaign Refinery PlansPrice per monthCreditsFeatures
Business$9950,000‣ Unlimited contacts
Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
Growth$299200,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
‣ Higher volume of API access
Enterprise>$1,0001 million‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
‣ Dedicated Success Manager
‣ Custom API volumes
Campaign Refinery: Pricing

Migrating to Campaign Refinery: Is it Messy?

Not in the least. 

Our tech support reps are an enthusiastic bunch; if you face any issues setting up your account, they will walk you through any obstacles. Once you’re on board, you can then import your valid email lists, segment and tag your contacts, explore our template library, test our email editor, and make yourself at home!

Discover email marketing excellence with Campaign Refinery today — apply to become a customer here!

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