Klaviyo vs. TinyEmail: Feature-by-Feature Comparison
Email marketers will find Klaviyo vs. TinyEmail comparisons interesting due to the similarity of both platforms’ features.
Klaviyo is a marketing automation platform designed specifically for e-commerce businesses. It provides a suite of tools and features to help online retailers build an email marketing subscriber base and execute various types of email campaigns.
With Klaviyo, marketers can capture leads, build customer relationships, and drive sales through email and SMS campaigns. Learn more about the platform from our Klaviyo review.
Compared to Klaviyo, TinyEmail is a smaller and newer email service provider. Formed in 2020, the platform is focused on small and medium-sized businesses.
This ESP offers:
- Drag-and-drop email creation,
- AI-powered email personalization,
- E-commerce integrations,
- Automation.
TinyEmail reviews claim ease of use and affordability as its main selling points.
Both platforms target e-commerce businesses looking for a robust, dependable ESP that can help them grow. Considering how similar their features are, join us as we examine both platforms to answer the critical question: Which one should you choose?
Klaviyo vs. TinyEmail: Which One is the Better Option?
Not all email marketers or /businesses have the same requirements. Some might desire complex automation controls whereas others would want a wide range of email campaign templates for marketing. Some email senders might desire a simple UI, while some would want extensive support for third-party marketing tools.
Everyone agrees pricing needs to be low, though!
Before we look at pricing, let’s compare TinyEmail and Klaviyo against each other in terms of ESP features.
We weighed compared the most important ones:
- User interface and ease of use,
- Automation,
- Artificial intelligence,
- Email deliverability,
- Analytics,
- Pricing.
User Interface and Ease of Use
TinyEmail’s user interface is designed with intuitiveness and ease of use in mind. The platform’s UI is basic, allowing users to find what they need and create campaigns effortlessly.
The drag-and-drop email builder is straightforward, making it easy to create visually appealing emails without requiring extensive technical skills. Users can build with drag-and-drop blocks or start with a basic template from the library.
The Klaviyo interface is also neatly arranged, with features organized on the left side of the dashboard. This makes it easy to navigate between different sections. The platform offers a good collection of pre-built email campaign templates and flows, simplifying the process of running email campaigns.
Like TinyEmail, Klaviyo has a drag-and-drop email template builder, which works well on mobile devices, too. The Klaviyo image size adjustment tool works well.
Between the two, however, there is a stark difference in the learning curve. Klaviyo has a lot more functions and can take time to get used to.
As far as ease of use and UI simplicity go, here’s the summary:
| Aspect | Klaviyo | TinyEmail |
| Simplicity of user interface | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Drag-and-drop email editor | ✅ | ✅ |
| HTML editor | ✅ | ✅ |
Winner: It’s a tie.
Automation
Klaviyo’s automation tools are a core aspect of the platform. There is a drag-and-drop editor for email marketing automation where users can create visual workflows. It’s easy to set up triggered automated email and SMS sequences by specific customer actions or timeline events.
Klaviyo’s automation also supports conditional logic. This allows users to create branching paths based on customer behaviors or responses to previous messages. The platform even supports webhooks, which can sync with other marketing tools and trigger processes.
TinyEmail, too, lets users harness automation for email marketing but it doesn’t offer the same level of complexity as Klaviyo. For example, branch logic on Klaviyo is far superior to what TinyEmail offers.
On the positive side, automation is easy to set up on TinyEmail, even with minimal technical knowledge.
Users get pre-built email workflows for common campaigns such as:
- Abandoned cart emails,
- Welcome email campaigns,
- Re-engagement email campaigns for inactive customers.
Customers can set up automated trigger emails to respond to specific subscriber actions, such as signing up for a list or clicking a link in an email. They can also assign tags to subscribers based on their behavior, which can be used for further segmentation within automation workflows.
To summarize things: TinyEmail can be a good option for straightforward workflows and e-commerce triggers. But for intricate customer journeys requiring complex branching logic, Klaviyo is the better choice.
Let’s compare the automation aspect of both platforms:
| Automation features | Klaviyo | TinyEmail |
|---|---|---|
| Advanced automation controls | ⭐⭐⭐⭐ | ⭐⭐ |
| Behavior-based triggers | ✅ | ✅ |
| Visual designer | ✅ | ✅ |
| Conditional logic | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Dynamic content insertion | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Winner: Klaviyo.
Artificial Intelligence
Klaviyo offers a wider range of AI email marketing functions focused on personalization and prediction.
For example, it uses machine learning to predict customer behavior, such as:
- Customer lifetime value (CLV),
- Churn risk,
- Purchase probability.
Klaviyo AI features can assist users with their email segmentation strategy; it’s possible to create Klaviyo AI segments based on customer data and behavior. This allows for highly targeted email marketing campaigns.
AI helps create personalized email content with Klaviyo conditional blocks and Klaviyo personalization tags. Klaviyo also uses AI to:
- Optimize email subject lines and email content,
- Figure out the best time to send emails,
- Conduct email A/B testing.
TinyEmail hasn’t gone all in on AI like Klaviyo has, but it has built AI into some of its tools. For example, the AI-powered subject line assistant — called tinyAlbert — can help increase open rates.
tinyAlbert helps users craft content; it can analyze existing text and offer suggestions for phrasing, tone, and length. Besides this, the AI helper can personalize greetings or message body content based on subscriber data like names or locations.
Compared to Klaviyo, TinyEmail’s AI is more focused on basic content suggestions and writing assistance. It doesn’t offer advanced functions like customer lifetime value prediction or churn risk analysis.
When it comes to AI features, Klaviyo takes the lead over TinyEmail:
| AI features | Klaviyo | TinyEmail |
|---|---|---|
| AI sophistication | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Predictive modeling | ✅ | ❌ |
| Segmentation | ✅ | ❌ |
| A/B testing | ✅ | ❌ |
| Subject Line Assistant | ✅ | ✅ |
| Content writing | ✅ | ✅ |
Winner: Klaviyo
Email Deliverability
Klaviyo helps users maintain a good email sender reputation, with a focus on email list hygiene. It also promotes permission-based marketing, encouraging the use of the double opt-in method. Users can also access a central hub called the “Deliverability Hub” where they can track key metrics impacting email deliverability rates.
The Klaviyo warming process helps email senders prepare email IP addresses for email marketing. This process of gradually increasing email volume can help build a positive reputation with mailbox providers leading to superior Klaviyo email deliverability.
The platform also supports email security protocols such as:
High-volume email senders can opt for a Klaviyo-dedicated IP address.
TinyEmail also recommends its users authenticate domains with DMARC (Domain-based Message Authentication, Reporting & Conformance) and DKIM as well. This helps increase deliverability rates and keeps users compliant with spam laws and regulations.
The platform constantly monitors blacklists and user engagement metrics. For list cleaning, Klaviyo offers specialized tools to protect their sender reputation.
Between TinyEmail and Klaviyo deliverability benchmarks, it seems Klaviyo performs slightly better.
Deliverability capabilities of Klaviyo and TinyEmail:
| Feature | Klaviyo | TinyEmail |
|---|---|---|
| Deliverability monitoring | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Tools to protect sender reputation | ⭐⭐⭐⭐ | ⭐⭐ |
| IP warming | ✅ | ❌ |
| Support for authentication protocols | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Winner: Klaviyo takes this round.
Analytics
Klaviyo allows users to track key email campaign metrics; this includes:
But it doesn’t stop there.
Klaviyo tracks customer interactions across touchpoints such as website visits, abandoned carts, and product purchases. All this data is used for attribution modeling tools, such as the Klaviyo churn risk tool. These features help users understand how marketing channels like email or social media contribute to conversions.
Klaviyo also lets users create custom dashboards displaying the most important metrics for their business. Customers can even integrate with analytics platforms like Google Analytics and Shopify for more data insights.
Besides this, Klaviyo offers predictive analytics. These metrics can provide insights on product marketing, help plan better email nurture campaigns, identify high net worth customers, and improve customer retention. For example, the churn risk Klaviyo feature predicts which customers are most likely to stop engaging with a business’s communications.
Like Klaviyo, TinyEmail’s dashboard helps track essential metrics — but that’s where the similarities end. Users can’t generate detailed reports for specific segments. Similarly, they don’t get much insight into customer journeys, either.
However, TinyEmail supports integration with popular analytics tools. This lets users leverage existing data and access elaborate email campaign reports.
Klaviyo vs TinyEmail when it comes to analytics:
| Feature | Klaviyo | TinyEmail |
|---|---|---|
| Email marketing campaign analytics | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Multi-touchpoint tracking | ✅ | ❌ |
| Attribution modeling | ✅ | ❌ |
| Custom dashboards | ⭐⭐⭐⭐ | ⭐⭐ |
| Predictive analytics | ✅ | ❌ |
Winner: Klaviyo offers superior analytics features and wins this round.
Klaviyo vs. TinyEmail: Does the Pricing Make Sense?
So far, Klaviyo has dominated TinyEmail on various fronts. But it all boils down to how much someone is willing to pay for all the extra bells and whistles.
TinyEmail does not support SMS marketing; comparatively, users can buy Klaviyo SMS credits for text-based campaigns. However, note that Klaviyo SMS cost varies quite a bit depending on the plan. Both platforms offer free plans to test the platform.
Let’s check out how much it costs to be on either of these platforms.
Klaviyo Plans
Let’s examine Klaviyo’s paid plans first:
| Klaviyo plan | Price | Features |
| Free | $0/month | ‣ 0-250 contacts ‣ 500 monthly email sends ‣ 150 free monthly SMS/MMS credits ‣ Email support for first 60 days ‣ Segmentation tools‣ Drag-and-drop automation builder ‣ Built-in forms and pop-ups ‣ Personalized benchmarks ‣ 300+ pre-built integrations ‣ Templates library ‣ Automated A/B testing ‣ Detailed customer profiles ‣ Personalized product recommendations ‣ Built-in compliance and deliverability |
| $45/month | ‣ All of the above + ‣ 1,001 – 1,500 contacts ‣ 15,000 monthly email sends ‣ Mobile push notifications ‣ 150 free monthly SMS/MMS credits ‣ Email and chat support | |
| Email and SMS | $60/month | ‣ All of the above + ‣ 1,250 free monthly SMS/MMS credits |
Klaviyo has a wide range of contact list sizes to choose from, and the jump in pricing is significant. By the time an email list reaches 20,000 subscribers, the cost of Klaviyo will hit $400 a month on the Email plan.
TinyEmail Pricing
Here’s how TinyEmail fares, comparatively:
| TinyEmail plan | Price | Features |
| Free | $0/month | ‣ 15,000 emails ‣ 500 subscribers ‣ Forms and popups ‣ Automation emails ‣ AI subject line assistant: 15/day ‣ Limited sender identities ‣ Limited premium templates ‣ Advanced mobile display rules ‣ 5,000+ integrations ‣ Automatic Shopify data sync |
| Standard | $15/month | ‣ All of the above + ‣ Unlimited subscribers ‣ AI subject line assistant: 45/day ‣ Premium & AMP templates ‣ Custom modules ‣ Dedicated IPUp to 5 custom segments ‣ Up to 4 predefined segments ‣ Up to 5 sender identities ‣ Per-subscriber analytics ‣ AMP data services |
| Pro | $65/month | ‣ All of the above + ‣ Unlimited prebuilt segments ‣ Unlimited custom segments ‣ AI subject line assistant: Unlimited ‣ Custom domain ‣ Unlimited sender identities ‣ Priority support |
| Shopify Pro | $0/month | ‣ All of the Pro plan’s features completely free for Shopify users |
| Enterprise | Custom | ‣ All of the above + ‣ Send billions of emails ‣ Volume pricing ‣ Premium dedicated IP ‣ Account managers ‣ Enterprise-grade security |
In terms of pricing, Klaviyo is in a different league compared to TinyEmail. While the barrier to entry is pretty low for both, customers are looking at higher email marketing costs if they stick with Klaviyo. Scaling with TinyEmail doesn’t seem too expensive, in comparison.
Klaviyo vs. TinyEmail: Which One is Suitable for You?
Both Klaviyo and TinyEmail are robust email marketing platforms, but it’s obvious they target different types of clients.
Time to review key features:
| Feature | Klaviyo | TinyEmail |
|---|---|---|
| Deliverability monitoring | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| UI simplicity | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Autoresponders | ✅ | ✅ |
| Blacklist monitoring | ✅ | ❌ |
| Advanced segmentation | ⭐⭐⭐⭐ | ⭐⭐ |
| Personalization with dynamic content | ✅ | ✅ |
| SMS marketing | ✅ | ❌ |
| E-commerce integration | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Advanced automation | ⭐⭐⭐⭐ | ⭐⭐ |
| Analytics | ⭐⭐⭐⭐ | ⭐⭐⭐ |
From the way Klaviyo’s column is studded with stars, the answer is obvious: Klaviyo wins when it comes to features.
But does it win this comparison? That is difficult to say.
The dealbreaker here is the pricing. There might be businesses that can extract maximum value from Klaviyo, and the price tag is well worth it. For smaller or basic email marketing, TinyEmail’s features are more than sufficient.
Our verdict: It’s a tie for this Klaviyo vs. TinyEmail comparison.
These additional comparisons will help with research on both platforms:
But what if you could have the best of both worlds — powerful features at budget-friendly prices?
At Campaign Refinery, we’ve found a sweet spot where we can offer powerful email marketing tools and keep the costs low.
Campaign Refinery: Beating the Competition
There’s no doubt Klaviyo and TinyEmail are capable email platforms.
But at Campaign Refinery, we have a unique take on email marketing — we focus on email deliverability above all else, and our features are built around it. We offer powerful automation, a rich template library, a simple UI, in-depth analytics, and clever growth tools.
It’s all of that plus the best deliverability rates in the industry!
Campaign Refinery is the Smarter Choice than Klaviyo and TinyEmail
Users would choose Klaviyo for its complex automation, detailed analytics, and commitment to deliverability. TinyEmail would be more popular with email senders who want a simple UI and budget-friendly pricing.
Campaign Refinery offers you all of the above and more.
Here’s how we help our clients achieve email marketing success:
- Powerful automation: Conditional flows? Branch logic? Rules? Smart goal triggers? Our builder is going to take your automation game to a whole different level.
- Credit system: You only pay for the emails you send, and not for the size of your contact list.
- Automated list-cleaner: Our tool automatically removes harmful email addresses hurting your sender reputation.
- Authentication protocols: We require all clients to authenticate their email domains with SPF, DKIM, and DMARC. This marks you as a legitimate sender.
- Gamification: Want more engagement? Our reward points system for recipients can send your open rates and click metrics through the roof!
- Powerful analytics: Simple yet detailed, our analytics dashboard updates you on every detail of your email marketing campaigns.
- Extensive integration: Integrate your email marketing with over 1,000 popular marketing tools.
- All features on all plans: Even on the basic plan, you get access to all our top features and tools.
Your next question is probably: How much does all this cost?
How Affordable are Campaign Refinery Plans?
These points explain why Campaign Refinery pricing is so attractive:
- Unlike most ESPs, we don’t charge for email list sizes.
- You pay about 0.19 cents per email on the cheapest plan. The more you send, the cheaper it gets.
- With Campaign Refinery, you have the best chance of landing in the inbox. We truly believe every email matters!
- Features aren’t unlocked at higher tiers; they’re available even on the basic plan.
Here are the prices and features of Campaign Refinery’s paid tiers:
| Campaign Refinery Plans | Price per month | Credits | Features |
| Business | $99 | 50,000 | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features |
| Growth | $299 | 200,000 | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features + ‣ Disable Campaign Refinery branding ‣ Higher volume of API access |
| Enterprise | >$1,000 | 1 million | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features ‣ Disable Campaign Refinery branding + ‣ Dedicated Success Manager ‣ Custom API volumes |
Migrating to Campaign Refinery: Is it Messy?
Not in the least.
Our tech support reps are an enthusiastic bunch; if you face any issues setting up your account, they will walk you through any obstacles. Once you’re on board, you can then import your valid email address lists, segment and tag your contacts, explore our template library, test our email editor, and make yourself at home!
Discover email marketing excellence with Campaign Refinery today — apply to become a customer here!
