Moosend vs. tinyEmail: A Head-to-Head Showdown For Email Marketers in 2024

moosend vs tinyemail cover image with two penguins

Moosend and tinyEmail are strong contenders that promise to enhance your email marketing efforts. But should you choose Moosend’s powerful personalization with AI-powered recommendations or tinyEmail’s beginner-friendly personalized campaigns?

In this head-to-head showdown, we’ll examine the strengths and weaknesses of Moosend and tinyEmail, comparing their features, usability, pricing, and support to help you make an informed decision about your email marketing strategy.

Moosend is an email marketing tool that lets you use pre-made automation templates, a visual workflow builder, and holistic reporting from an intuitive dashboard. It’s good for running personalized email campaigns with AI-powered product recommendations and abandoned cart reminders. The platform provides easy-to-build landing pages and capture forms with an intuitive drag-and-drop editor, pre-built landing page templates, and countdown timers. 

Moosend might be the right fit for small businesses looking for affordability without compromising functionality. 

tinyEmail is a beginner-friendly email marketing platform that offers AI to send personalized email campaigns. It was designed for simplicity and ease of use, best for entrepreneurs, small businesses, and freelancers — anyone just starting out with email marketing.

While tinyEmail’s drag-and-drop editor and segmentation functionality is solid, its automation is still in the improvement phase. 

Moosend vs.tinyEmail: Which Option is Better?

Moosend homepage
Moosend homepage
tinyEmail homepage
tinyEmail Homepage

Moosend and tinyEmail are easy to use and offer powerful marketing tools

We’ll review both platforms in detail to help you analyze their features, such as:

  • User interface,
  • Inbox placement,
  • Automation and AI,
  • Email customization,
  • Email list management,
  • Reporting and analytics,
  • Security and compliance,
  • Customer service,
  • Pricing.

Sending Emails

Winner: tinyEmail

Creating and sending emails shouldn’t be a hill climb, regardless of your expertise in email marketing. Moosend and tinyEmail offer easy-to-access tools and features; however, tinyEmail takes the crown for a more intuitive interface. It’s designed with a minimalist approach, offering a straightforward interface and essential tools. 

The table below compares tinyEmail vs Moosend’s ease of use.

Drag-and-drop editor⭐⭐⭐⭐⭐⭐⭐⭐
Advanced design tools⭐⭐⭐⭐⭐⭐⭐
Pre-built email templates⭐⭐⭐⭐⭐⭐⭐
tinyEmail vs Moosend: Ease of use comparison

Inbox Placement A.K.A Email Deliverability 

Winner: Moosend

Getting your emails past spam filters can be challenging, especially if you don’t have the right marketing tools. Both Moosend and tinyEmail focus on providing good deliverability rates.

According to studies, 77.99% of emails from Moosend reached the recipient’s inbox. Moosend proactively monitors emails sent through the platform and implements authentication protocols such as SPF, DKIM, and DMARC. Beyond these factors, Moosend seems to prioritize email personalization, which plays a critical role in maintaining inbox placement rate.

tinyEmail is newer to the email marketing world, and its deliverability rate is unclear. However, the platform promises industry-leading inboxing through robust sending infrastructure, regularly monitoring blacklists and engagement metrics, and offering a dedicated deliverability team.

Here’s how both platforms compare regarding email deliverability rates.

Real-time monitoring⭐⭐⭐⭐⭐⭐⭐⭐
Advanced authentication⭐⭐⭐⭐⭐⭐⭐
Reputation management⭐⭐⭐⭐⭐⭐⭐
Deliverability optimization⭐⭐⭐⭐⭐⭐
tinyEmail vs Moosend: Email deliverability rate comparison

Automation and AI

Winner: Moosend

When picking an email marketing platform, consider its automation and segmentation capabilities depending on your marketing needs. 

Moosend, with its advanced automation functionality, wins this round. You can set up complex automation workflows based on subscriber actions. The customizable and ready-made automation templates allow you to personalize campaigns with the help of drag-and-drop features. You can use multiple triggers, merge paths to avoid duplicating workflows, and add specific time intervals to the workflows. 

In addition, you can use their AI-driven text suggestions to ideate campaign subject lines, preview text, landing pages, and subscription forms. 

tinyEmail offers basic autoresponders with a more streamlined approach. It’s suitable for people new to email marketing and looking for simpler toolsets. Although it offers only basic automation flows, TinyAlbert, tinyEmail’s AI-powered tool, helps you generate text for subject lines and email copy.

Let’s compare Moosend and tinyEmail’s automation features below.

Advanced automation workflows⭐⭐⭐⭐⭐⭐⭐
Pre-built automation recipes⭐⭐⭐⭐⭐⭐⭐
Segmentation and personalization⭐⭐⭐⭐⭐⭐
AI-powered features⭐⭐⭐⭐⭐⭐⭐
tinyEmail vs Moosend: Automation and AI functionality comparison

Email Customization

Winner: Moosend 

Working toward brand trust and credibility starts with customizing your emails to fit your brand identity, design, and copy. Moosend and tinyEmail provide customization options, but Moosend takes the cake with its wide range of customization features.

Moosend offers a handful of campaign templates and also offers the option to start from scratch. The diverse template library with unlimited customization options allows you to edit as you go. 

tinyEmail caters to non-technical people with simple email campaigns and elegant templates. If you love code, you can still use their code editor to create templates from the ground up. Although tinyEmail offers fewer customization options, it has a fully customizable library of 600+ templates. 

In addition, the platform creates pre-built campaign templates based on your brand elements. As your brand identity evolves, the templates adapt to the newer version without the need for manual interference.

While tinyEmail has some exciting customization features, Moosend scores brownie points for flexibility and deeper customization options. 

Here’s how they compare.

Pre-designed email templates⭐⭐⭐⭐⭐⭐⭐
Customization flexibility ⭐⭐⭐⭐⭐⭐⭐
Drag-and-drop editor⭐⭐⭐⭐⭐⭐⭐⭐
HTML coding support⭐⭐⭐⭐⭐⭐⭐
Comparison of customization feature: tinyEmail vs Moosend

Email List Management

Winner: Draw

A clean email list results in fewer spam complaints, happier customers, and, ultimately, higher revenue. Moosend and tinyEmail provide options for managing subscribers and maintaining healthy email lists.

Moosend’s email list dashboard shows a comprehensive view of email lists, including unsubscribes, bounced, and archived recipients. You can import contacts using a .TXT or .CSV file and make your email list GDPR compliant using the ‘opt-in settings’ section and toggling relevant options such as single opt-in, soft double opt-in, or strong double opt-in.

With tinyEmail, you can create segmentation based on conditions such as email activity and demographic data. The AI-powered “recommended segments” automatically group subscribers based on specific characteristics. In the segment breakdown section, you can also see which segments have engaged the most with your content.

Choose tinyEmail if you prioritize simple segmentation and list cleaning tools and Moosend for a more complex segmentation process. 

This comparison table will further help you choose between the two.

Advanced email segmentation⭐⭐⭐⭐⭐⭐⭐
Basic list cleaning⭐⭐⭐⭐⭐⭐⭐⭐
Subscription management⭐⭐⭐⭐⭐⭐⭐⭐
Custom fields⭐⭐⭐⭐⭐⭐⭐
Email list management feature comparison: tinyEmail vs Moosend

Reporting and Analytics

Winner: Moosend

A well-built reporting dashboard shows your campaigns’ overall performance and areas for improvement. Moosend and tinyEmail surpass expectations with reporting and analytics tools.

Moosend provides a bird’ s-eye view of your email campaign performance. You can access user locations using heat maps, know which devices or browsers customers use, and share reports with a click. Moosend’s email designs come with a click heat map to understand where and how users access your content, whether on the site or in emails.

Although tinyEmail’s analytics dashboard may not be as extensive as Moosend’s, it offers deliverability insights and common email marketing metrics. You can also gain insights into your audience’s geographical location. 

The table below shows how Moosend and tinyEmail’s reporting stack against each other.

Reporting depthDetailedBasic
Reporting customization ⭐⭐⭐⭐⭐⭐⭐⭐
A/B testing YesIn progress
Integration with analytics tools⭐⭐⭐⭐⭐⭐⭐
Reporting and analytics comparison: tinyEmail vs Moosend

Security and Compliance

Winner: Draw 

Adhering to email marketing best practices is an unnegotiable aspect, and before you choose a platform, understand how it handles security and compliance. 

Moosend and tinyEmail implement stringent measures to ensure data safety and adherence to legal regulations. 

Moosend employs advanced security protocols such as SSL encryption, consent checkboxes, and regular security protocol updates. It implements data protection measures such as off-site encrypted backups and audited data centers. The platform also holds ISO-27001 certification, which ensures the security of users’ personal data. 

In addition, Moosend appoints a dedicated data protection officer to oversee data protection procedures.

tinyEmail focuses on data protection through encrypted storage, transparent data processing, and continuous compliance monitoring. 

Here’s a closer look at how both platforms handle security and compliance.

Advanced security protocols⭐⭐⭐⭐⭐⭐⭐
GDPR Compliance⭐⭐⭐⭐⭐⭐⭐⭐
Security protocol monitoring⭐⭐⭐⭐⭐⭐⭐⭐
Security and compliance comparison: tinyEmail vs Moosend

Integration Capability

Winner: Moosend 

Proper integration allows you to use marketing tools under one roof. tinyEmail and Moosend provide integration with other marketing tools without the need for coding.

Moosend integrates with CRM systems, e-commerce platforms, and other marketing technologies, including the Moosend API and Zapier.

tinyEmail focuses on integrations with essential and widely used analytics and e-commerce tools. It integrates natively with the Shopify store and works well with enterprise Shopify Plus, too. With 300+ other integrations, you can sync customers and subscribers without a plugin.

The table below demonstrates Moosend and tinyEmail’s integration capabilities.

Integration optionsExtensiveLimited
API AccessYesYes
Custom integrationYesNo 
Integration capability: tinyEmail vs Moosend

Customer Service

Winner: Draw

Good customer service can be the difference between a poor and a well-performing business. tinyEmail and Moosend offer diverse support channels, prioritizing responsiveness.

You can contact Moosend’s support team via live chat, available from the email editor tab. Moosend also offers a library of resources and webinars that answer basic queries.

The tinyEmail support team is recognized for its availability and prompt responses. The platform also offers articles on common email marketing functionalities such as onboarding, audience management, integrations, etc.

Here are images that’ll help you choose the best option for your growing needs.

moosend customer support page
Moosend customer support page
tinyEmail customer support page
tinyEmail customer support page

Moosend vs tinyEmail Pricing: Which Platform is Best For Small Businesses?

Moosend charges are based on the number of subscribers. It offers a free trial for the first 30 days. The paid monthly fee starts at $9 for up to 500 subscribers and can increase based on the subscriber count. For custom reporting, dedicated IP, and other advanced features, you can choose the Enterprise plan for a custom quote.

TierPricingFeatures Included
Free trial$0‣ 1000 subscribers/unlimited emails
‣ 1x automation workflow
‣ 1x landing page
‣ 1x subscription form
Pro$7‣ Unlimited emails
‣ Automation workflows
‣ Landing pages
‣ Subscription forms
‣ SMTP server
EnterpriseCustom pricing ‣ Account manager
‣ Custom reporting
‣ SSO and SAML
‣ Dedicated IP
‣ Audience discovery 
‣ File attachments
Moosend’s pricing structure

tinyEmail charges based on the number of emails with a featured 7-day trial. 

Below, you see the pricing breakdown for upto 15k emails per month.

TierPricing per monthFeatures Included
Free$0‣ 500 subscribers 
‣ Forms and popups
‣ Automation emails
‣ AI subject line assistant 15/day
‣ Limited sender identities
Standard$15‣ Everything in free
‣ Unlimited subscribers
‣ Premium and AMP templates
‣ Custom modules
‣ AI subject line assistance 45/day
‣ Limited senders
‣ Limited pre-defined segments
‣ Limited custom segments
Pro$65‣ Everything in standard
‣ Unlimited subscribers
‣ Unlimited prebuilt segments
‣ Unlimited custom segments
‣ AI subject line assistant: unlimited
‣ Custom domain
‣ Dedicated IP
‣ Unlimited sender identities
‣ Priority support
EnterpriseCustom pricing ‣ Everything in pro
‣ Billions of emails
‣ High volume pricing
‣ Enhanced delivery
‣ Premium dedicated IP
‣ API Access
‣ Dedicated instance 
‣ Account managers
‣ Enterprise-grade security
tinyEmail pricing structure

Moosend pricing caters to small and large businesses, with a flexible free plan for beginners stepping into email marketing. tinyEmail provides a more straightforward approach to pricing plans, with a flat fee that includes essential features.

However, tinyEmail lacks the scalability that larger businesses require. tinyEmail will be a great fit for businesses looking for basic email marketing functionality and affordable pricing.

Moosend vs. tinyEmail: Making the Final Decision

Small businesses will benefit from tinyEmail’s predictable costs and simpler tools, while Moosend will be a good choice for larger businesses requiring powerful marketing features.

We’ve put together a table to help you make the final call.

Feature MoosendtinyEmailWinner
Email deliverability Maintains acceptable industry deliverability rateUnclear Moosend 
Automation workflowsAdvanced BasicMoosend
AI-powered featuresAdvanced ModerateMoosend 
Pre-designed email templates⭐⭐⭐⭐⭐⭐⭐Moosend
List cleaning Advanced AdvancedDraw
Reporting customizationIn-depth analyticsBasic reportingMoosend 
PersonalizationHyper-personalization with AI-driven product recommendationsAdvancedDraw
PricingBased on the number of emails. Starts at $15 per monthBased on the number of subscribers. Starts at $9 monthDepends on the business needs
Comparing Moosend and tinyEmail features

Let’s introduce a third option with the best deliverability rate on the market combined with premium features and transparent pricing: Meet Campaign Refinery!

Campaign Refinery: The Finest of Both Worlds

Campaign Refinery combines a user-friendly interface with a powerful email marketing system, offering the best of both worlds. We only work with responsible and serious marketers to ensure the safety of our email senders and their subscribers.

We vet our clients to determine compatibility and regularly monitor their sending practices on the platform. As our client, you’ll be among an elite pool of senders achieving substantial email marketing results.

Let’s show you how!

Why Choose Campaign Refinery Over Moosend or tinyEmail?

Campaign Refinery emphasizes email deliverability through mandatory authentication protocols and clean sending practices. 

We help you set up DNS records and safeguard your domain and sender reputation even before you sign up with us. 

Here are more reasons why Campaign Refinery is a better choice:

  • Effortless email creation: Use our intuitive interface and pre-made campaign templates to create stunning emails adhering to your brand identity.
  • Send emails on autopilot: Implement our powerful workflow builder and segmentation to nurture leads effortlessly.
  • Make data-driven decisions: Gain valuable insights from our detailed analytics and optimize your campaigns effectively.
  • Utilize seamless integrations: Connect Campaign Refinery to 800+ of your favorite marketing tools.
  • Maintain clean and healthy lists: Don’t worry about bounced, spammed, or invalid email addresses anymore—our automatic email list cleaning tool removes them all before you send another email.
  • Encourage subscribers to engage: Use our Engagement Rewards and Evergreen Flash Sale features to encourage recipients to engage with your emails.
  • Enjoy top-notch email deliverability: After joining us, our clients notice a 600% increase in their inbox placement rates and up to 72.76% click rates.
  • Benefit from a transparent pricing system: Purchase ‘X’ credits and use them to clean your email lists, send emails, and perform other actions. You don’t have to pay extra as your email list grows.

Is Campaign Refinery Affordable?

We charge based on the email send volume, not your list size, so you can grow your subscriber base without worrying about paying extra. 

Our plans start at $99 per month for 50k credits. The table below provides more information about our pricing plans.

Campaign Refinery
Pricing Tier
Pricing Features IncludedCredits Included
Business plan Starts at $99 / month ‣ Unlimited Contacts
‣ Built-in Contact Cleaning
‣ Engaged Delivery System
‣ Automation Rule Builder
‣ Free Campaign Library 
‣ Custom Audience Builder 
‣ Evergreen Flash Sale
50 K
Growth plan Starts at $299 / month ‣ Everything in business, 
‣ Turn off ”powered by” Text
‣ Reduced Overage Cost
‣ Increased API Volume Limits
200 K
Enterprise plan Starts at $1k+ / month ‣ Everything in the Growth plan,
‣ Dedicated success manager
‣ Lowest Overage Cost
‣ Custom API volume
1 M
Campaign Refinery pricing

Is Moving to Campaign Refinery Complicated?

Moving to our platform depends on your email list size and other requirements. Our expert customer care team will help you migrate your email marketing assets, ensuring you maintain safety standards. You only have to bring in your permission-based email lists, and we’ll take care of the rest.

As you become a part of our elite sender community, you’ll undergo a similar process:

  • Authenticate the domain and set it up,
  • Import subscribers from your existing list,
  • Segment them using tags,
  • Set up triggers and automate workflows,
  • Build elegant email campaigns using pre-built campaign templates,
  • Send your email campaigns quickly and efficiently, 
  • Track and optimize emails through a one-view analytics dashboard.

Ready to experience the inboxing you deserve?

Apply to become a top sender with Campaign Refinery today!

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