You invest a significant amount of time and effort into crafting email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates. This blows your…
Have you ever received a promotional email after purchasing a product from the same brand? It probably left you confused because you just bought that product. The same happens when you sell without knowing your customers. You could have an extensive email list, but if you don’t know where your subscribers are in the buyer’s…
Thinking email marketing is dying and planning to shift your business’s marketing campaign to another platform? Well, wait before you make this move, especially if you don’t want to miss out on the opportunity to win over potential customer markets. The fact is there are 4.37 billion email users worldwide, and around 3 billion of…
A high email deliverability rate is the dream of every marketer and entrepreneur. It means emails reach customers, and conversion rates get higher. However, the complexity of email deliverability can make it tricky to achieve maximum inbox efficiency. It could be low engagement, high complaint rates, or a cluttered list swamping your success. In this…
If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers that many of us would automatically choose — the subject copy, or maybe excellent design; you might even insist it’s all about personalization….
Have you ever signed up to receive emails from a company? Of course, we all have! You know how they start emailing you, addressing you by your name, and then slowly start to offer you to purchase things that you may (definitely) have searched on their website? And they might do it over several emails,…
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