Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to create relationships or share information with customers, your job would be easy. But emails are the perfect opportunity to pitch to your customers, inform them about…
We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists….
While email marketing delivers one of the highest returns on investment, it shouldn’t be your sole source of leads. A digitally oriented business needs multiple marketing channels to survive. We’ll go over the ten digital marketing channels that are the most relevant in 2025 and explore how you can choose the right ones for your…
Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email…
Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients. But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to…
If you constantly struggle to build a quality email list and attract the right audience, it’s time to fine-tune your email lead generation strategies. If you’re a B2B company, it might be extra challenging for you to get in front of key decision-makers through lead gen email marketing. But, when you refine lead magnet email…