Seasonal or holiday emails with the right tone and emotional connection can do all the magic. Thanksgiving, one of the mainstream holidays in the U.S., is the perfect time to increase sales for the retail and e-commerce industry. Thanksgiving emails ranked second for the highest number of opens and clicks, according to Campaign Monitor’s study….
Constant Contact is an email platform that targets small to medium-sized businesses. Its features include a drag-and-drop editor, a template library, and email marketing automation tools. With Constant Contact, users can send mass personalized emails, integrate with e-commerce platforms, and track engagement using its analytics dashboard. The company recently added AI-driven tools to its list…
Diwali, or Deepavali, is a Hindu festival of lights, celebrated in October or November each year. It’s one of the important holidays, spanning across five days. People light lamps (Deepam) outside their homes to symbolize the inner light that protects them from evil. Relatives and friends come together to exchange sweets and gifts, honoring their…
Halloween is almost upon us! Along with the festive spirit, it brings an incredible opportunity for email marketers to onboard new customers, connect with their old customers, and boost their sales figures. You may be running all types of email campaigns throughout the year, but this festive season is the one you should be paying…
Forget spooky costumes and trick-or-treat. It’s time to use Halloween interactive posts to intrigue and engage your social media followers. As businesses start to push their Halloween email marketing, social media remains a top marketing tool to build a strong online presence. Well-executed interactive posts foster a sense of connection with your followers, improving customer…
Organizations are constantly seeking ways to improve their efficiency, productivity, and overall performance. The best way to achieve these goals is with business optimization. Business optimization is the strategic process of implementing strategies for the purpose of: But what does optimization involve? Join us as we answer this question in depth and enlighten you about…