Since people started using emails, many guides have been written on email marketing. You really want to enter the world of high ROI, but you keep finding different and often opposing information on mass email methods; personalization is one of them. How can I send personalized mass emails, or — is it even possible, you…
Building email lists has a lot of benefits for your business; they serve as a direct and personalized channel for communication with your potential and current customers. They enable you to engage and retain your audience, allowing you to build long-term relationships and improve customer loyalty. But before you make money from your email list,…
Here’s one of the most commonly heard questions about email marketing in 2025: Is mass email marketing dead? As people hear conflicting information from different sources, they seem to think mass email marketing is a thing of the past. Well, we firmly stand behind the claim that mass email marketing is very much alive. In…
Are you repeatedly failing email deliverability tests? Mailbox providers incorporate advanced techniques like content analysis, machine learning, and sender reputation scoring inside spam filters to reduce spam mail hitting their customers’ inboxes. Sometimes, these measures are a bit too effective; they occasionally stop legitimate emails from reaching the inbox. However, using a safe sender list…
As we step into 2025, recipients’ inboxes is more crucial than ever. You must find the best time to send emails and optimize them according to your audience preferences and industry trends. Your optimal email send times can vary depending on factors like time zones, office hours, and holidays. And setting a time for every…
An email marketing calendar template is a tool that helps you strategically run your email content calendar. It allows you to organize and schedule types of email marketing campaigns, share them across teams, and customize them to fit your needs. While an email marketing calendar helps you manage campaigns, a calendar template hosts your recurring…