For some, ‘Business Growth’ can mean higher profits; for others, it can mean attracting more customers. In this competitive digital landscape, it’s not just about increasing sales or expanding operations; it’s about ensuring long-term sustainability and success. Most importantly, it’s about understanding the reasons behind why business growth is important. Whether you run an e-commerce…
Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
Demographic segmentation is a marketing strategy that divides audiences into smaller groups with shared characteristics such as age, gender, occupation, etc. Segmenting email marketing subscribers allows you to speak directly to their interests and desires. By interpreting consumers’ basic traits, you can increase relevance in emails, ultimately leading to better engagement and conversion rates. We’ll…
In a world fighting for consumer attention, knowing the ‘Who’ factor is no longer helpful. You must delve deeper and understand ‘Why’ customers make certain choices and what influences them. You can predict customer behavior based on their purchasing habits, such as the type of products they buy and the frequency of purchases. However, studying…
Meet Taylor and Alex, two young men with the same age and education who couldn’t be more different. Taylor is calm and focused. He values practicality and spends his money on books, educational materials, and fitness gear. Meanwhile, Alex is energetic and impulsive. He’s always chasing the latest trends in streetwear, gaming accessories, and music…
Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…