Trigger emails are automated emails you send subscribers after they take a specific action. For example, a welcome email after a subscriber signs up for your newsletter. Trigger emails are highly targeted and personalized, allowing you to send timely and relevant content to increase conversions. These emails help you enhance overall customer satisfaction and boost…
There are over a million fonts you can choose from for your email communication. The type of font you use sets the tone for your emails and disseminates brand uniqueness. Fonts are like digital attire — they convey professionalism, personality, and attention to detail. To create an impact with your subscribers and maximize readability, you…
Choosing an ESP comes with its challenges — you must know if the features and functionalities provide value for the price point. You may have discovered GoHighLevel recently and decided to give it a go, but their functionalities don’t suit all of your needs. Since there are many email service providers on the market, let’s…
Have you noticed how certain subscribers disengage from your email marketing campaigns over a certain time period? For an email enthusiast, it translates to losing a significant percentage of your email list, reducing your sender reputation. Marketers lose close to 25% of subscribers every year due to attrition. Re engagement campaigns are a way to…
An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
An email marketing calendar template is a tool that helps you strategically run your email marketing calendar. It allows you to organize and schedule your email marketing campaigns, share them across teams, and customize them to fit your needs. While an email marketing calendar helps you manage campaigns, a calendar template hosts your recurring campaign…
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