How to Secure a Spot in Gmail’s Primary Inbox

How to Secure a Spot in Gmail’s Primary Inbox

Gmail Primary Inbox is Google’s feature to help users declutter their inboxes. Instead of receiving all types of emails together in one inbox, Gmail’s algorithm automatically organizes mailboxes based on topics.  The most important and personal emails go into the Primary tab, while the others head to the remaining tabs based on topics.  As much…

HTML vs Plain Text Email: Making the Right Choice for Your Campaigns 

HTML vs Plain Text Email: Making the Right Choice for Your Campaigns 

Plain text in emails focuses on simplicity and deliverability, while HTML gives you rich formatting and visuals. Plain text is your best option if you want maximum visibility.  You’ve carefully crafted your message for your next campaign, and now it’s time to build the campaign.  But there’s a lingering question in your mind: should you…

Strategies to Avoid Spam Traps in Email Marketing 

Strategies to Avoid Spam Traps in Email Marketing 

Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…

Email Fatigue in Email Marketing: What is It and How to Avoid It

Email Fatigue in Email Marketing: What is It and How to Avoid It

Every good salesman knows that making a pitch is all about finding a sweet spot — you have to find a rhythm where both you and a prospective customer benefit from an interaction. To do this, you have to really be tuned into what your customer wants; if you push too hard, they will dislike…

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