Email Mapping: Your Course to Customer Loyalty 
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Email Mapping: Your Course to Customer Loyalty 

Email mapping, or email journey mapping, is a marketing strategy for planning the sequence of emails a customer receives after their initial contact with your brand. While you could plan the perfect email campaign, the messages may still be far from what your readers want to see in their inboxes. This gap often leads to…

Stop Wasting Marketing Dollars: Real-world Customer Segments Examples That Drive Real Results
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Stop Wasting Marketing Dollars: Real-world Customer Segments Examples That Drive Real Results

Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics.  It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….

Email Deliverability Guide: How to Guarantee Your Emails Get Delivered
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Email Deliverability Guide: How to Guarantee Your Emails Get Delivered

Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…

Reaching the Inbox: Essential Tips to Bypass Spam Filters
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Reaching the Inbox: Essential Tips to Bypass Spam Filters

Think of spam filters as smart mail sorters that go through your emails and decide which ones are worth your time. Such filters separate the good stuff, like emails from friends and family, from the junk mail, like unwanted advertisements or suspicious messages. Today, spam filters are extremely efficient and can detect and neutralize most…

Why Do Emails Bounce? Understand Email Bounces and Learn to Fix Them
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Why Do Emails Bounce? Understand Email Bounces and Learn to Fix Them

An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender.  While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…