We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists….
Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients? Inboxing is a challenge that many marketers struggle with, and it is this issue that email…
Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients. But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to…
Cold emailing can be a powerful tool for lead generation, but let’s face it—it’s not perfect. You’re typically sending an email to someone who did not sign up for your email list and does not know your brand exists. While cold emailing is a risky email marketing strategy, it can also open doors to exciting…
Email is an indispensable tool for communication, connecting businesses with customers and people with their personal networks. And in this vast ocean of emails flowing through the internet, keeping your information safe and private is a top priority. This is where SSL steps into the limelight as the guardian of confidential information, protecting against cyber…
How many times have you received an email you didn’t want? You didn’t even remember signing up for it! Wasn’t that annoying? We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least! Well, that’s what it would be like for your recipients if you ever decided to…