Drip vs Moosend: Granular Comparison of Features + Pricing, Explained

drip vs moosend cover image with two zebras from behind

In this Drip vs Moosend comparison, we examined the features closely and highlighted differences to help you make a clear choice.

Drip is an email service provider (ESP) specializing in marketing automation with a focus on drip campaigns. This user-friendly email platform makes it easy for customers to design emails and build automated workflows. 

Drip features a visual flow chart for designing email campaigns, allowing you to see the entire sequence and how different triggers and actions connect. It also has a form/popup builder for your website and integrates well with various e-commerce platforms.

Moosend is another strong contender in the ESP arena, offering a comprehensive set of features for businesses of various sizes. Similar to Drip, Moosend offers workflow automation to design personalized email sequences triggered by subscriber behavior. This can include welcome series, abandoned cart emails, and re-engagement campaigns.

Moosend goes beyond email marketing by offering a built-in landing page builder. It has recently added a few AI features, too.

The two platforms look almost identical on paper, which means you’ll have to go into the details to uncover which platform is more suited for your needs. So, we did the heavy lifting for you and compared them in detail.

Drip vs Moosend: Which Should You Pick?

Both Drip and Moosend offer all the features an email marketer would need to execute marketing campaigns and track performance. There are, however, minor distinctions that would sway you towards one platform or the other. 

Let’s discover them as we go through the 6 key features for this detailed comparison:

  1. Ease of use,
  2. Automation,
  3. Deliverability,
  4. Template library,
  5. Analytics and reporting,
  6. Pricing.

Ease of Use

Drip Email Builder
Drip has an intuitive and simple UI

Drip seems to be designed with usability in mind, which can be a major benefit for marketing teams who aren’t necessarily technical experts. The software looks modern and is easy to get the hang of. 

Drip allows you to create custom email marketing campaigns visually, making it easier than code-based systems. The drag-and-drop functionality allows users to easily add and arrange different elements within an email, such as text blocks, images, buttons, and dividers.

Drip also offers a real-time preview feature and supports personalization tags, so you can easily include personalized customer info or dynamic content blocks.

Similar to Drip, Moosend has a good reputation for its user-friendly interface and ease of use. The platform features a clean, modern interface with a well-organized layout. The design is intuitive, making it easy for users to navigate through the platform. 

Advanced design features like custom HTML or CSS are at a basic level on Drip. Moosend lets you dabble with a few basic HTML/CSS commands when editing or creating email templates

Both platforms offer comprehensive dashboards that provide key metrics at a glance. The choice between the two may boil down to personal preference regarding the layout and presentation of data.

Usability-wise, here’s how the two platforms compare:

Simplicity of UI⭐⭐⭐⭐⭐⭐⭐⭐
Drag and drop email editor
Visual automation builder
Learning curve⭐⭐⭐⭐⭐⭐
Simplicity of UI: Moosend vs Drip

Verdict: For ease of use and intuitiveness of the UI, we give both Drip and Moosend equal points.


Drip automation
Drip features advanced automation capabilities 

Drip excels at creating automated email sequences with its visual workflow builder. You can design complex branching logic, delays, and multi-channel interactions (including SMS and social media) within these workflows. 

Drip also supports advanced triggers for automation, including: 

  1. Website visits, 
  2. Form submissions, 
  3. Abandoned carts, 
  4. Product purchases, 
  5. Specific customer behavior.

Moosend’s automation features are considered less robust than Drip’s. While you can create automated sequences, they might be simpler and lack the branching logic and multi-channel capabilities of Drip. 

If you’re looking for complex automation with intricate logic, Moosend may fall short. Both platforms offer automation templates, with Drip’s automation sequences more focused on e-commerce workflows. 

Both Drip and Moosend offer automation templates such as welcome series for new subscribers, abandoned cart recovery sequences, and win-back campaigns for inactive users.

Visual automation builder
Automation templates 
Advanced branch and rules⭐⭐⭐⭐⭐⭐⭐
Variety of triggers⭐⭐⭐⭐⭐⭐⭐
Drip vs Moosend: Which platform has better automation capabilities?

Verdict: If automation is critical to your email marketing strategy, Drip would be a much better choice.


Both Drip and Moosend are focused on providing good email deliverability rates.

Drip requires all users to implement authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). 

Drip also provides support for:

  1. IP warming,
  2. List hygiene,
  3. Implementation of best practices.

For higher-volume senders, Drip offers dedicated IP addresses. The platform also lets you test emails for common spam triggers before sending them. 

Moosend monitors its own servers for spam-like activities and also requires all users to implement authentication protocols (SPF, DKIM, and DMARC). The platform helps users comply with major regulations such as GDPR (General Data Protection Regulation) and the CAN-SPAM Act.

While both Drip and Moosend have put measures in place to achieve good deliverability, how good are the actual results?

According to EmailToolTester’s Jan 2024 report, Drip stands at 79% deliverability whereas Moosend manages 87.3%. These numbers put them in an ‘above average’ category, as far as inbox placement goes.

Deliverability guides /training⭐⭐⭐⭐⭐⭐
Dedicated IPs
Implementation of authentication protocols⭐⭐⭐⭐⭐⭐⭐⭐
Deliverability rates⭐⭐⭐⭐⭐⭐
Deliverability compared: Moosend vs Drip

Verdict: As Moosend achieves better inbox placement, our vote goes to Moosend.

Email Templates and Library

Moosend Email Templates
Moosend has a range of email templates to pick from

Drip’s email templates are designed to streamline the email creation process, offering a variety of pre-designed, mobile-ready templates. 

In the template library, you get access to pre-designed templates that cater to different purposes. 

You can pick from options such as: 

Moosend’s template library includes an extensive selection of templates categorized by use cases, such as welcome emails, abandoned cart emails, re-engagement emails, and more. The template libraries on both platforms have search and filter functionalities, making it simple for users to find specific templates quickly.

Both Drip and Moosend’s templates support dynamic content, enabling email personalization based on subscriber data. Users can include personalized greetings, product recommendations, and other tailored content to increase engagement. Merge tags are also available as a feature on both Drip and Moosend.

Email templates/template libraryDripMoosend
Design/variety of templates ⭐⭐⭐⭐⭐⭐⭐⭐
Drip vs Moosend: Email Templates 

Verdict: There’s no major difference between what Drip and Moosend offer in this department.

Analytics and Reporting

Moosend Analytics dashboard
Moosend’s analytics dashboard is straightforward

Drip provides a comprehensive dashboard with a high-level overview of key campaign metrics such as open rates, click-through rates (CTR), bounce rates, and unsubscribe rates. You can also track individual subscriber activity, including website visits, purchases, and email interactions. 

Moosend isn’t too far behind, as it offers a user-friendly dashboard that lets you understand campaign performance at a glance. Its campaign reports also show where your email subscribers are located, providing insights into the geographical distribution of your list. 

Both Drip and Moosend track email interactions and website visits. The platforms also support A/B testing with real-time performance tracking, enabling users to optimize their email content and strategies based on test results.

Between the two, Drip has a stronger focus on revenue attribution. Being able to see the link between email campaigns and sales/conversions can be particularly beneficial for e-commerce business owners.

These two platforms also track individual subscriber behavior, but Drip’s engagement scoring adds an extra layer of insight that helps identify top-performing contacts. 

Comparing the analytics and reporting features of Drip and Moosend:

Simplicity of analytics dashboard⭐⭐⭐⭐⭐⭐⭐⭐
Revenue attribution⭐⭐⭐⭐⭐⭐
Engagement scoring
Geolocation tracking
Moosend vs Drip: Which platform has better analytics? 

Verdict: It’s a tie for this round as well.

Drip vs Moosend: Is the Pricing Fair?

Drip takes a different route to charge customers; unlike the traditional method of offering tiers, the platform only charges you for the number of contacts on your email list. But before you commit, you can try out Drip’s features for 14 days.

Moosend sticks to offering 1 free plan and 2 paid plans.

The pricing difference between the two is significant; unless a prospect is very keen on Drip’s automation capabilities, there isn’t really a clear reason to choose Drip over Moosend. Given the similarities in what both platforms offer, it’s difficult to understand the difference in cost.

The next section offers numbers to back up this point of view.

Breakdown of Drip’s Pricing

Depending on the size of your email list, this is how much you have to pay monthly:

Number of contactsMonthly priceFeatures
2,500$39‣ Unlimited email sends
‣ Email support
‣ Dynamic segments
‣ Onsite campaigns
‣ Up to 50 workflows
‣ Unlimited sub-accounts
‣ Open API access
5,500$89‣ All of the above
‣ Chat support
17,500$249‣ All of the above
‣ Free migration
‣ Personalized onboarding
50,000$699‣ All of the above
‣ 600,000 email sends
100,000$1,199‣ All of the above
‣ 1,200,000 email sends
180,001Custom pricing‣ All of the above
‣ 2,220,000 email sends
Up to 10,000,000Custom‣ All of the above 

‣ 120M emails
Drip: Pricing structure explained

Moosend Pricing Plans

You can test Moosend’s features for a month for free, but after that, you have to pick between the Pro plan or the Enterprise plan, depending on your requirements.

Moosend’s plans also get progressively more expensive as your contact list grows.

Moosend planMonthly priceFeatures
Free TrialFree (30 days only)‣ 1,000 subscribers
‣ Unlimited emails
‣ 1 landing page
‣ 1 signup form
‣ 2 users
‣ Analytics
‣ A/B testing
‣ Spam testing
‣ Email automation
‣ Template library
‣ API access
‣ Chat support
‣ Email support
Pro$9 a monthor$84 a year‣ All of the above
‣ 500 subscribers
‣ Unlimited emails
‣ Transactional emails
‣ Multiple landing pages/forms
‣ 5 users
‣ Website triggers
‣ Product page triggers
‣ SMTP Server
Moosend+CustomA fully customizable plan where you can pick from these add-ons:
‣ Audience Discovery
‣ Dedicated IPs
‣ Custom Reports
‣ File Attachments
‣ Transactional Emails
EnterpriseCustom‣ All of the above
‣ Custom subscriber count
‣ Email file attachments
‣ Dedicated IP
‣ Account manager
‣ Custom reports
‣ Priority support
‣ Premium Campaign Performance
‣ Service-Level Agreement
‣ Dedicated IP
Moosend’s Free and Paid Plans

Drip vs Moosend: Time to Pick Between the Two

Between Drip and Moosend, there aren’t any stark differences in terms of features. Both are robust email marketing platforms that offer the standard set of tools — WYSIWYG (What You See Is What You Get) email editor, automation builder, template library, and an analytics dashboard.

Here’s the full list:

Ease of use⭐⭐⭐⭐⭐⭐⭐
Visual automation builder
Advanced automation⭐⭐⭐⭐⭐⭐⭐
Third-party integration⭐⭐⭐⭐⭐⭐⭐⭐
Landing page builder
Pop-up builder
Drip vs Moosend: Features comparison

While Drip focuses more on helping e-commerce brands harness the power of email marketing, Moosend takes a one-size-fits-all approach, aiming for businesses of all kinds. 

Both of these platforms have plenty of competitors, too — you should check out both Drip and Moosend alternatives before you take a final call. For example, one of its top competitors is tinyEmail, which we’ve already compared

To understand Moosend on a more granular level, check out our Moosend review.

But what if you had to choose between these two? In that case, given the similarities, pricing would become a dealbreaker, automatically making Moosend the better choice.

If automation is critical for your marketing strategy, opt for Drip. If you’re looking for an email platform that can do it all, Moosend is a good choice. 

And if you want the best deliverability rates in the market plus all the good stuff offered by Drip and Moosend, pick Campaign Refinery

Why Choose Campaign Refinery Over Drip and Moosend?

At Campaign Refinery, we had one clear goal in mind: deliverability. And it’s the best in the business. 

We also set secondary goals — the platform had to be easy to use, tools should work exactly as intended, and powerful segmentation and automation features should make email campaigns more potent.

We’re happy to report that we’ve achieved these goals and more. Read on to learn our other strengths. 

Here’s Why Campaign Refinery Makes More Sense Than Drip or Moosend

Campaign Refinery is an email professional’s dream, as our no-frills approach ensures marketers can focus on what really matters: email performance. 

This is how we make it happen:

  • Automated list-cleaning: Our list-cleaner goes through your list and automatically weeds out all invalid emails. This protects your sender reputation.
  • Gamification: With this feature, you can achieve much higher engagement numbers than your standard campaigns. We’ve observed open rates of 76.37% and click rates of 72.76% with gamified campaigns.
  • Branch and Rule Builder: Set as many complicated rules for conditional campaigns as you want. 
  • Unlimited contacts: We don’t charge customers for the size of their list.
  • Third-party integration: Transferring data between your favorite tool and Campaign Refinery is a breeze, thanks to Zaiper support.

Additionally, you also get access to our email template library, automation templates, campaign templates, training resources, and more.

How Affordable is Campaign Refinery?

At Campaign Refinery, we don’t charge you just because you have a huge email list; you only pay for what you use. Since we have a credit-based system, you can spend credits on actions like sending emails or cleaning your email list.

For the record, we don’t do free trials, either — the risk of onboarding spammers isn’t worth it. But even on the most basic paid plan, you get all of our top features, and you can still fire off 50,000 emails. 

Take a look at our plans below:

Campaign Refinery PlanPriceCreditsFeatures
Business$99/mo50,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
Growth$299/mo200,000‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
‣ Higher volume of API access
Enterprise>$1k/mo1 million‣ Unlimited contacts
‣ Campaign library
‣ Segmentation tools
‣ Automatic list cleaning
‣ Gamification
‣ Evergreen Flash Sales
‣ Advanced automation features
‣ Disable Campaign Refinery branding
‣ Dedicated Success Manager
‣ Custom API volumes
Campaign Refinery: Features and Pricing Explained

Migrating to Campaign Refinery is Simple!

Your move from a different email service provider will depend on the size of your contact list and any other data you wish to bring over. However, we’ve made the process as simple as possible. Our step-by-step onboarding process features data migration tools and offers ways to clean and map your data. 

We only allow valid email lists. We also require all customers to verify their email domains and implement authentication protocols, but these steps are for your own benefit. We also offer guides on warming up your domains correctly for the best inbox placement rates.

If you’re ready to experience superior email performance, apply to become a Campaign Refinery customer right now!

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