The Best Email Deliverability Platform in 2024: 5 Brevo Alternatives to Consider
Brevo is an all-in-one marketing and CRM platform that helps build customer relations across channels. While the platform might be a good fit initially, it could become expensive as your business scales.
We’ll help you find better Brevo alternatives to boost revenue without burning a hole in your pocket.
Brevo, formerly known as SendinBlue, is a software company that offers a suite of tools for relationship marketing. The platform offers five products as a single solution — marketing, sales, communication, CRM, and transactional messages.
Clients can run multi-channel marketing across WhatsApp, SMS, email, web push, and Facebook. The cloud-based phone system helps engage customers in real-time and implement retention analysis to improve marketing strategy.
Even with some of these highly functional features, Brevo may have its share of limitations. Maybe you don’t like the reporting features or the limited templates. Or perhaps its deliverability rates are declining while the platform’s fees are rising. In this case, you might need to explore Brevo alternatives, and we have plenty of options lined up for you.
In this guide, you’ll find:
- Brevo’s advantages and disadvantages,
- Why you should consider a Brevo alternative,
- Similar services you can use,
- Best platforms for your budget.
Check out our guide to Sendinblue reviews and learn how to take control of inbox placement with the finest email deliverability tools.
Feature Overview — A Strong Email Marketing Solution
Brevo gets a thumbs-up for its free plan alongside the automation and workflow features. The platform is also known for its intuitive interface and multi-channel communication capabilities.
Brevo provides an easy email marketing solution in 12+ languages alongside these features:
- User-friendly navigation: The email editor is straightforward, with free templates and drag-and-drop elements.
- Free plan with generous limits: You can send emails to unlimited contacts and up to 300 emails/day, and you have access to customizable email templates, SMS and WhatsApp campaigns, and transactional emails.
- Email marketing and automation: Brevo offers advanced segmentation and automation, allowing users to create cross-channel campaigns and set up triggers to welcome new subscribers. You can personalize email content based on behavior and past interactions and sort contacts with smart segmentation.
- CRM integration: Brevo offers a single platform to unify customer data — users can club online and offline data for a 360-degree view.
- Multi-channel communication: The service platform provides live chat, chatbot, and universal inbox to manage all communication in one place.
- Scalability: Brevo offers tiered pricing with increasing features and sending limits to support businesses of all sizes.
Despite its good functionality, Brevo falls short in terms of email deliverability. In a study, emails sent through Brevo were 27.4% more likely to land in the spam folders.
Brevo’s low deliverability rate (55.4%) calls for better email marketing platforms with higher inboxing rates.
Based on customer reviews and overall deliverability score, we’ve shortlisted 5 platforms to consider in place of Brevo. Let’s check them out.
What to Look For in Brevo Alternative
Before moving your marketing assets to another platform, consider your business needs, budget, and other aspects of email marketing.
Here are key factors to consider when moving to a Brevo alternative.
| Factors | What To Look For? |
|---|---|
| Deliverability | Look for an email deliverability rate between 83 and 89% or higher. |
| Ease of use | If you’re new to email marketing, a user-friendly interface with drag-and-drop tools is crucial. |
| Features and Functionality | Evaluate the platform’s features, such as integration capabilities, automation facilities, segmentation functionality, and the email design builder. |
| Scalability | Choose a platform that scales with your business and offers higher sending limits and access to advanced features. |
| Integration capabilities | Check if the ESP seamlessly integrates with other marketing tools, such as customer management platforms. |
| Customer support | Look for platforms with multiple support channels like chat, Live support, email, and phone. |
| Data migration | Check if the Brevo alternative provides migration support and tools to move your email lists. |
| Cost and Pricing Plan | Consider your budget and how many emails you want to send per month. Some ESPs charge based on email list size or subscriber count. |
| Security and Privacy | Prioritize services that offer reliable security measures, including end-to-end encryption, domain authentication, and protection against phishing and malware. |
Let’s review the top Brevo alternatives in 2024 to help you make an informed decision.
Top 5 Brevo Alternatives With the Best Deliverability and Features
Many email service providers offer robust security measures to improve email deliverability rates.
Choosing a platform depends on your business needs and budget, but the following 5 are the best Brevo alternatives to consider:
- Mailchimp,
- Substack,
- ActiveCampaign,
- Constant Contact,
- Campaign Refinery.
To help you understand which service is better for your budget and needs, we’ll cover each platform’s email deliverability rates, features, functionality, and user experience.
Before thoroughly examining them, here’s a quick overview of their features and functionality.
| Features and Functionality | Mailchimp | Substack | ActiveCampaign | Constant Contact | Campaign Refinery |
|---|---|---|---|---|---|
| Target Audience | E-commerce brands | Journalists, media platforms, and subject-matter experts | Growing businesses | Small businesses | Diverse businesses |
| Key Strength | Ease of use | No fees until you sell your first subscription | Centralized marketing | Customer support | Advanced email deliverability |
| Ease of Use | 8 | 8 | 8 | 7 | 10 |
| Advanced Automation | 8 | 7 | 8 | 6 | 10 |
| Pricing based on | Emails | No fee | Contacts | Subscribers | Emails |
| Email Deliverability | 8 | 7 | 8 | 7 | 10 |
| Campaign Templates | ✅ | ✅ | ✅ | ✅ | ✅ |
| Segmentation | ✅ | ✅ | ✅ | ✅ | ✅ |
| Real-time Email Editor | ✅ | ✅ | ✅ | ✅ | ✅ |
| Spam Check | ❌ | ✅ | ✅ | ❌ | ✅ |
| Automatic Email List Cleaning | ❌ | ❌ | ❌ | ❌ | ✅ |
| Mandatory Domain Authentication | ❌ | ❌ | ❌ | ❌ | ✅ |
| Engagement Gamification | ❌ | ❌ | ❌ | ✅ | ✅ |
Mailchimp: Brevo Alternative For Attractive Email Design
Mailchimp prioritizes affordability and offers powerful automation and E-commerce solutions.
Overview
Mailchimp is an email marketing and automation platform with drag-and-drop editors, developer APIs, and automated workflows. It allows you to customize email templates, product recommendations, and personalized content to engage more people.
Mailchimp seamlessly integrates with major e-commerce stores such as Shopify and Woocommerce. Each integration allows you to sync customized data, personalize product recommendations, and send emails based on purchase behavior. The platform’s AI feature analyzes millions of data points to give suggestions based on customer journeys.
As of June 2023, Mailchimp had a 95.5% email deliverability rate, with an increase of 2.85% than the previous rounds.
Pricing
Mailchimp’s pricing model is based on the number of contacts. The free plan allows users to send up to 1000 emails per month with email support for the first 30 days.
The Essentials plan starts at $4.60 per month for 500 contacts and 6000 email sends. The premium plan is the highest tier, starting at $137.47 monthly for up to 150,000 email sends.
Pros
- Ease of use: The platform enables beginners to create good-looking emails with a drag-and-drop editor and visually aesthetic email templates.
- E-commerce integrations: Mailchimp integrates with popular e-commerce platforms, streamlining customer data and email personalization based on their purchase behavior and past interactions.
- Automated email sequences: Users can reward big spenders and use the customer journey builder automation for increased orders and revenue.
- Reporting and analytics: The platform allows you to use AI-assisted optimization tools, monitor trends, and track performance.
Cons
- Expensive for larger email lists: Mailchimp’s pricing structure changes based on the number of contacts. This can inflate costs as your business scales.
- Limited design flexibility: The pre-designed and customizable templates may feel restrictive for users who require a more brand-oriented experience.
- Support: Mailchimp’s customer support has received mixed reviews, with some users reporting delayed responses.
Top Mailchimp Features
| Feature | Pros | Cons |
|---|---|---|
| Drag-and-drop builder | Easy to use | Limited design flexibility |
| Marketing automation | Helps hyper-personalize campaigns | Not available on the free plan |
| E-commerce integrations | Builds better customer experiences | May require additional setup |
| Landing pages | Helps generate leads and increase conversions | Limited design options |
Substack: An Affordable Brevo Alternative
Substack is a newsletter platform that helps writers and creatives build revenue through subscriptions.
Overview
The newsletter tool is forever free to use and charges a 10% commission on your paid newsletter subscriptions. While Substack is not a direct Brevo competitor, both platforms share similarities. Brevo offers easy-to-use newsletter templates for unlimited subscribers available in 6 languages.
With Substack, you can create a blog landing page, newsletter customizations, pop-up subscription sign ups, and build your email lists for free.
The platform has a decent email deliverability rate and takes proactive steps to prevent issues.
Pricing
There is no fees to set up your account, publish content, or manage subscribers. Substack takes a 10% commission on your paid newsletter subscriptions. In addition to this, Stripe, the payment processor for Substack charges 2.9% + $ 0.30 per transaction.
Pros
- Focus on writers: Substack offers a user-friendly interface designed for writers and creators.
- Subscription model: Writers can charge recurring fees through subscriptions.
- Keeps users in control: Substack gives you ownership of your content and subscribers and allows you to export data to other platforms.
Cons
- Limited features: Substack is more focused on content creation rather than marketing automation or segmentation.
- Limited integrations: The platform does not integrate with e-commerce stores or third-party marketing tools.
- Revenue sharing: While there are no fees involved, Substack operates on a revenue-sharing model.
Top Substack Features
| Feature | Pros | Cons |
|---|---|---|
| Content creation | Simple to use and no coding required | Limited design customization options |
| Community building | Allows to build relationships with readers and gather feedback | Moderation required to build a positive feedback loop |
| Data ownership | Helps maintain control over data and subscribers | Limited analytics and reporting compared to similar platforms |
ActiveCampaign: All-in-one Automation Tool
ActiveCampaign is known for clubbing email automation, marketing, and sales engagement for higher conversions.
Overview
ActiveCampaign uses a visual marketing automation builder with 250+ email templates. The platform is intuitive and boasts powerful automation and cross-channel tools to increase email campaign metrics. It integrates with 900+ tools alongside native integrations with CRM tools and e-commerce platforms.
ActiveCampaign has an average email deliverability rate of 89.6% in 2024.
Pricing
ActiveCampaign bills users based on the number of contacts. It has separate pricing tiers for marketing, sales, and transactional emails. For marketing, the pricing starts at $49/month for 1000 contacts with access to 3 users. The Enterprise plan starts at $259/month for 10 users and 2500 contacts.
Pros
- Advanced features: The platform offers features such as CRM, landing pages, lead scoring, and website tracking.
- Integrations: The ESP integrates with 900+ tools, including Postmark, Facebook Messenger, and similar tools.
- Automation split testing: ActiveCampaign allows users to test subject lines, images, email content, and CTAs.
Cons
- Pricing: The platform can become expensive as your business grows.
- Steeper learning curve: Beginners may find it challenging to grasp the workflows, especially with limited marketing automation experience.
- Overkill for simpler needs: If you need simple email marketing solutions, ActiveCampaign’s advanced features may be extra.
Top ActiveCampaign Features
| Feature | Pros | Cons |
|---|---|---|
| Marketing automation | Offers complex workflows and personalization | Steeper learning curve |
| Reporting and analytics | Helps with data-driven decision-making | May require additional training to comprehend the process |
| Advanced features | Offers lead scoring, segmentation, personalization, and campaign optimization | These features are available on the higher-end packages |
Constant Contact: The Risk-free Brevo Alternative
Constant Contact is an email marketing platform designed for small businesses.
Overview
The ESP comes with list growth tools, email templates, and social posting facilities under one roof. Users can choose their level of marketing expertise from categories such as: just starting out, Up and running, and Savvy marketer.
Constant Contact offers basic automation features, landing pages, and sign-up forms. The ESP claims an average email deliverability rate of 97%.
Pricing
Constant Contact charges are based on the number of contacts. The Lite plan starts at $12/month for 1 user. Expect to pay a premium for basic email marketing features such as segmentation and custom automation.
Pros
- Intuitive interface: Constant Contact provides a straightforward user interface, making it ideal for small businesses.
- Strong customer support: The platform’s customer support is appreciated by its users.
- Niche features: It has some interesting features, such as the ability to survey contacts or sell tickets for events.
- AI tools: The AI tools can help you craft subject lines or social media posts with a few prompts.
Cons
- Limited automation: Constant Contact provides basic automation without complex workflows.
- Segmentation only on the higher priced plans: The free plan does not include the segmentation functionality.
- Difficulty in canceling accounts: Users are required to call the helpline in the Eastern Standard Time to cancel their accounts.
Top Constant Contact Features
| Feature | Pros | Cons |
|---|---|---|
| Contact management | Streamlined subscriber management and audience segmentation | Lack of advanced segmentation options in the Lite plan |
| Event management | Can offer different ticket types and customize event registration forms | Basic designs and limited customization options |
| Content generator | AI tools for subject lines, images, etc | The quality of output can vary |
Campaign Refinery: Brevo Alternative with the Highest Email Deliverability Platform
Campaign Refinery is the best Brevo alternative if you’re looking for premium features, a transparent pricing model, and the highest email deliverability rate on the market.
Overview
Campaign Refinery is an email marketing and automation platform focusing on ethical email marketing for higher inbox placement rates. It offers an integrated email list cleaning tool, powerful automation, and easy segmentation.
It helps you engage customers with the ‘Rewards’ feature — set points for every action your customers take on your emails, such as opens and click-throughs. You can also use the Evergreen Flash Sale feature to promote urgency and engage more subscribers.
Pricing
We charge by the number of emails instead of your email list size. This means you can purchase a set of credits and use them to send emails, clean lists, or perform other actions.
Our pricing starts at $99 for unlimited contacts and access to premium tools and features.
Pros
- Advanced email deliverability: Reach subscriber inboxes with advanced authentication protocols and email-sending best practices.
- Mandatory domain authentication: Every client is required to undergo a domain check to ensure a better sender reputation.
- Sophisticated email list cleaning: The tool removes harmful and inactive email addresses before you send emails.
- Transparent pricing: No hidden fees on your email list – pay only for what you use.
- Exclusive features: Clients can use the engagement rewards and flash sale features to increase engagement.
Cons
- No free trial: We don’t offer a free trial because we choose clients based on compatibility and previous sending history.
- Strict vetting process: Campaign Refinery works with serious and responsible marketers only. We go through a rigid vetting process to ensure the safety of our clients and their subscribers.
| Pros | Cons |
|---|---|
| Highest email deliverability | Strict vetting process |
| Automatic email list cleaning feature | No free trial |
| Mandatory domain authentication | |
| Exclusive features | |
| Transparent pricing |
Below, we tell you more about why Campaign Refinery is the best Brevo alternative.
Brevo Vs. Campaign Refinery
Campaign Refinery clients notice a significant increase (up to 6x) more in their email deliverability rates after joining us. With strict security protocols and premium features, our clients enjoy a suite of marketing tools for transparent pricing.
| Features | Campaign Refinery | Brevo |
|---|---|---|
| Campaign optimization | Advanced | Moderate |
| Customization flexibility | High | Moderate |
| Reporting and analytics | Advanced | Basic |
| Automation flexibility | Advanced | Moderate |
| Ease of use | 10 | 8 |
| Email list segmentation | ✅ | ✅ |
| Unlimited contacts | ✅ | ✅ |
| Advanced deliverability | ✅ | ❌ |
| Engagement gamification | ✅ | ❌ |
| Evergreen Flash Sale | ✅ | ❌ |
Get The Highest Email Deliverability Rate On The Market With Premium Features
Campaign Refinery is well ahead in email deliverability and automation. Clients notice a 600% increase in inbox placement as soon as they join us.
We have a gift to help you get the best possible inbox placement rates — Download the Inbox Formula to learn the secrets of achieving higher open and click rates. You can achieve this independently, which will take a while, or for faster results you can apply to enter the circle of top senders with us.
Join Campaign Refinery and Master Your Email Marketing
We take the time to understand each client’s needs and craft the perfect email marketing journey for them, while making sure their emails get to their audience.
Take control of your subscribers’ inboxes and grow your business — sign up to become a top sender with Campaign Refinery!
