9 Central Types of Emails and How to Use Them Effectively

We’ve collected a few tips to set the tone with your new subscribers:

1. Thank your readers: This makes your new subscribers personally feel welcome and appreciated.
2. State your value proposition: Mention the value they’ll get from opting into your email list. Whether it’s offers or exclusive content, make it clear in your emails.
3. Guide readers towards the next steps: Outline the action your readers must take next — whether it’s whitelisting your email address, creating their profile, or logging in.

Here are things we liked about this short email:

• Subscriber appreciation: The email starts with an on-brand thank you message.
• Frequency: It clearly communicates frequency regarding brand updates.
• Concise: It’s short and highlights the main message.

Here are effective tips to remember:

1. Have a goal: Determine what you want to accomplish with your newsletters. Do you want to educate, entertain, or create brand awareness? 
2. Build your subscriber list: Build your email list the right way through double opt-in methods.
3. Plan your content in advance: If your email newsletters will be regular, plan your content calendar in advance to create new and engaging content.

Here are more elements we liked:

• Shows schedule: They start with the email frequency, setting expectations with the audience.
• Provides instructions: They make it clear what the reader can do next — mark their emails as safe, follow them on socials, or learn more.
• Drops their favorites: They make it easier for newer audiences to go through their previous content with staff favorites.

Let’s show you a couple of handy tips:

1. Add urgency/scarcity: Create urgency to encourage prompt action from subscribers. With Campaign Refinery, you can use the Evergreen Flash Sales feature to create scarcity and increase conversions.
2. Understand your target audience: Identify your customer segments to tailor your messages.
3. Mention discounts upfront: Whether it’s early access or exclusive deals, highlight the deal in the subject line and preview section and ensure it matches the information inside the email.

These elements make it even more special:

• Specific offer or discount: The email opens with a discount and emphasizes the product value.
• Gives readers a reason to act: By setting a deadline, the recipient knows they only have limited time to make decisions.
• Keeps reviews in the spotlight: They show user reviews to pre-answer concerns amongst newer subscribers.

Here are 4 factors you must pay attention to:

1. Offer an incentive (if applicable): Encourage subscribers to participate using incentives. These can be email coupons, discounts, limited-time offers, or entry into a prize draw. 
2. Keep the design minimal: Use a clean design, focusing more on your survey questions.
3. Explain the purpose: Briefly introduce the purpose and why audiences must participate.
4. Send at the right time: Choose a time when your recipients are the most active — it’s best to avoid weekends and holidays since the readers likely won’t respond to your email.
5. Send reminders: Follow up with short reminders to urge customers to respond to your emails.

Here are more things that caught our attention:

• Empathetic storytelling: They use stories to instill curiosity and evoke emotions in the readers.
• Explain the purpose: They tell the recipient how their opinions will help guide the process and make things better for the brand and its users.
• Make it clear that it’s quick and easy: The survey takes two minutes to complete and the email shows it upfront.

Encourage people to go back to their carts through these steps:

1. Write a direct subject line: Mention the purpose, discounts, and relevant information.
2. Open with the reminder: Start your email by letting the recipient know what the message is about. Provide pictures of the abandoned items and discount codes, if any.
3. Show proof of business: Include product reviews, testimonials, and referrals to enhance customer trust in your brand.
4. Use a promising CTA: Be clear on the next steps you want your readers to take. Good examples are — ”Get back to your cart”, ”Complete your order now”, and so on.

These elements make it more powerful:

• Good use of images: The email immediately shows what the user has left in the cart.
• Inspires action: They show customers that the product is safe with them but the reader needs to act quickly, promoting urgency.
• Explanation of why the product works: They emphasize product value and what makes the shoes so magical.

However, be mindful of these factors:

1. Use dynamic content: Utilize dynamic content to fill in the spaces with appropriate products for each customer. Campaign Refinery offers a simple text editor that lets users personalize email content without the need for technical knowledge.
2. Recommend complementary products: Include items that will enhance the current customer experience and add more value.
3. Use segmentation strategy: Divide customers based on past purchases and behavior and send them related products.

We liked these about Dollar Shave Club:

• Transactional message: The email starts with a transactional message with shipping date and product names. This gives a comprehensive view for the customers, making it easier to know what else they might need.
• Upsell opportunity: The customer has already purchased, but the complementary products increase the likelihood of a further purchase.
• Account information: They ensure there’s correct customer information, such as the shipping and billing address.

Know these best practices:

1. Curate high-quality content: Source the best content from industry thought leaders — use articles, podcasts, infographics that align with your audience’s pain points and brand image.
2. Provide context: Briefly introduce each content piece and provide links to the entire page.
3. Encourage interaction: Invite subscribers to share their thoughts through polls or feedback emails. You can also ask them questions in the same curated email.

Of course, we liked these too:

• Provides context: The email previews the top streaming content and briefly introduces each.
• Curated and unique content: They list the top things to watch, including Father’s Day deals.
• Encourages participation: They encourage customers to initiate communication through Twitter and YouTube.

Here are 4 tips to write effective announcements:

1. Make emails skimmable: Keep your announcement messages short and break them into readable chunks of content.
2. Provide a glimpse in the subject line: Mention the announcement type and other important information in the subject line. This helps you quickly capture the audience’s attention.
3. Open strongly: Start with a story and provide emotional hooks throughout the email. 
4. Write compelling CTA: Keep your CTA short and compelling. For example, “RSVP for the finale”.

This email is intriguing for these reasons:

• Simplicity: The brand immediately gets to the important parts.
• Context: They help customers understand the content at a glance through simple wordings.
• Recommended content: They also update customers that they can use eye examinations in the same location.

Keep these tips in mind:

1. Be prompt: Send thank you emails as soon as the action takes place, ideally between 24-48 hours after the event. With Campaign Refinery, clients can automate emails with tags and smart goal triggers for prompt emails.
2. Be specific: Mention why you’re being thankful and how it has impacted your brand.
3. Use a positive tone: Keep the messages friendly and maintain a positive tone using words such as “We appreciate you” or “grateful.”