With various barriers in place to discourage spam email senders and reduce email spoofing and phishing emails, email marketing becomes challenging. As you strive to connect with your target audience and build meaningful relationships, the quality of your email list becomes vital. And it’s not sufficient to just grow your email list with love and…
As an email marketer, you want your emails to reach your recipients’ inboxes without getting discarded as spam. Likewise, your recipients would like your emails reliably delivered to their inboxes. To achieve this, you must understand and implement email whitelisting. Email marketing whitelists helps you increase email deliverability, achieve a safe sender status, and reach…
We get it. You pour hours into crafting the perfect emails, making sure every word and image aligns with your brand’s voice. But what’s the point if they’re not even reaching your audience? It’s like preparing for a grand performance only to find out the curtains never went up. And it’s not just about missed…
The first-ever incident of a spam email was recorded in 1978, when a US-based agency sent hundreds of messages to its private network to advertise computer hardware. But spam, as we know it, didn’t pick up speed until the late 90s, when email became popular. Marketers realized its potential in reaching out to new customers,…
Hailing all email senders — you have only about 2 weeks left to implement Gmail and Yahoo security protocols. [LATEST UPDATE] By June 1, 2024, all marketers and promotional email senders must implement a one-click unsubscribe in all commercial and promotional emails. This does not include transactional emails such as password reset messages, reservation confirmations,…
Sending emails to large numbers of people is not easy, and savvy marketers know that choosing one of many email deliverability services is a different challenge. As you look into the email deliverability service market, you may feel bewildered, but you ultimately want to overcome email deliverability challenges and have those messages reach the inbox. …