You invest a significant amount of time and effort into crafting email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates. This blows your…
A high email deliverability rate is the dream of every marketer and entrepreneur. It means emails reach customers, and conversion rates get higher. However, the complexity of email deliverability can make it tricky to achieve maximum inbox efficiency. It could be low engagement, high complaint rates, or a cluttered list swamping your success. In this…
If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers that many of us would automatically choose — the subject copy, or maybe excellent design; you might even insist it’s all about personalization….
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