Email Segmentation Strategy Cover with tangerine segments and an orange
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Email Segmentation Strategy: Your Key to Engaged Customers

We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists….

Email deliverability tools
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Boosting Your Inbox Reach: The Power of Email Deliverability Tools

Email marketers spend a lot of time preparing the perfect email campaign and tracking email open rates and click-through rates (CTR) to measure success. But what about your email deliverability rates? Are your messages actually reaching your intended recipients?  Inboxing is a challenge that many marketers struggle with, and it is this issue that email…

email suppression
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Master Email Suppression Lists for Superior Inbox Placement

Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients.  But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to…

best subject lines for cold emails
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Best Subject Lines for Cold Emails That Get Results

Cold emailing can be a powerful tool for lead generation, but let’s face it—it’s not perfect. You’re typically sending an email to someone who did not sign up for your email list and does not know your brand exists. While cold emailing is a risky email marketing strategy, it can also open doors to exciting…

How to Increase Email Open Rates with a hand clicking on envelope illustration

How to Increase Email Open Rates in 10 Practical Steps

In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…

Email bounce rate

How to Get the Email Bounce Rate Under Control

You invest a significant amount of time and effort into crafting different types of email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right?  Especially when you discover that 77% of marketers are successfully achieving high email engagement rates….