Stop Wasting Marketing Dollars: Real-world Customer Segments Examples That Drive Real Results
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Stop Wasting Marketing Dollars: Real-world Customer Segments Examples That Drive Real Results

Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics.  It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….

Strategies for Growing Your Construction Industry Email List
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Strategies for Growing Your Construction Industry Email List

You’re a construction professional eager to expand your business. You recognize the potential of email marketing, but you don’t know how to attract interested subscribers and potential clients.  We’re here to help you find your way through this complex situation. So, grab your hard hat, and let’s get building! The Case Against Purchasing Email Lists…

Connecting With Customers: Segmentation vs Personalization

Connecting With Customers: Segmentation vs Personalization

Email marketing is constantly evolving — technological advancements have now made it possible for marketers to heavily personalize the emails they send their subscribers. Thanks to email segmentation and personalization, you can now send relevant content and time your messages perfectly to guide prospects toward conversion. People use the terms “segmentation” and “personalization” interchangeably, but…

Email Personalization: Advanced Email Marketing Techniques
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Email Personalization: Advanced Email Marketing Techniques

Suppose you’re writing a cold pitch for your product or service. Next, imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your pitch would be infinitely better, right?  This is where email personalization plays a critical…

Maximum Efficiency: The Role of an Email Management Virtual Assistant
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Maximum Efficiency: The Role of an Email Management Virtual Assistant

The internet has made the world a much smaller place, and remote workers are considered as efficient as in-house, full-time employees. Technology has bridged the gap caused by location differences, and modern communication tools ensure that communication is more efficient than ever before. A huge benefit of remote workers is cost, of course.  A virtual…