Email list hygiene is the process of removing invalid, outdated, or inactive email addresses from an email list to improve deliverability. It improves your chances of engaging your audience and keeping your email campaigns running smoothly. Let’s dive deeper into the advantages of maintaining a clean email list and discuss strategies for keeping your list…
RFC 5322 stands for Request for Comments 5322, an Internet standard that defines the correct format for email messages. It essentially acts as the rulebook for how email messages are structured. With the new spam updates from Gmail and Yahoo rolling out this year, ensuring correct email syntax and structure becomes critical; this is why…
Plain text in emails focuses on simplicity and deliverability, while HTML gives you rich formatting and visuals. Plain text is your best option if you want maximum visibility. You’ve carefully crafted your message for your next campaign, and now it’s time to build the campaign. But there’s a lingering question in your mind: should you…
Most marketers would already be familiar with SPF and DKIM as security protocols, but only a few may know of the new kid on the block — DMARC. But what does this new protocol do that SPF and DKIM don’t? Think of it this way: SPF is like a list of approved senders for your…
Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…
Finding the right email testing tool is essential for email marketers, but Email on Acid might not fit every budget or requirement. This is where an Email on Acid alternative is a good solution. Whether due to pricing, specific features, or personal preferences, many look for viable alternatives. This guide highlights the top Email on…