Cold emailing can be a powerful tool for lead generation, but let’s face it—it’s not perfect. You’re typically sending an email to someone who did not sign up for your email list and does not know your brand exists. While cold emailing is a risky email marketing strategy, it can also open doors to exciting…
How many times have you received an email you didn’t want? You didn’t even remember signing up for it! Wasn’t that annoying? We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least! Well, that’s what it would be like for your recipients if you ever decided to…
If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers many of us would immediately give: the email subject line, email design, or email copywriting. You might even insist it’s all about email…
An email domain checker is a tool to verify the validity and reputation of an email domain. In 2024, nearly 322 brands worldwide were targeted in phishing attacks. And 1,800 Google accounts were under threat for spear phishing. Alarming, right? At the moment, someone could receive emails with your initials and brand name. It’s called…
What do you believe would facilitate the success of an email marketing campaign: having a large list of subscribers or a list of subscribers who genuinely express interest in your business? The answer is clear. We all want subscribers who actively engage with our emails. So, the best approach is to focus on building an…
A trusted sender is someone who has explicit permission from recipients to send them emails. When a sender is marked as safe or trusted, their emails consistently reach the inbox. So how exactly does one build email trust? Is the only way to ask recipients to whitelist your email? Will all your emails go to…