The introduction of Apple Business Connect in early January 2023 helped businesses of all sizes to customize their location place cards across Apple Apps, potentially reaching over 1 billion Apple users. But that’s not the only way brands can interact with their customers anymore — Apple Business Connect has added new features, making it seamless…
Beehiiv, a popular email marketing newsletter platform, has recently found itself at the center of a growing controversy. Users on social media claim they are receiving newsletters they never signed up for. They add that this is a Beehiiv-only issue, as similar issues aren’t happening with the platform’s competitors. And it’s not just email marketing…
BIMI, or Brand Indicators for Message Identification, became a thing in 2021. It represents an email authentication and marketing initiative allowing companies to display their brand logos alongside their authenticated emails in the recipient’s email inbox. Although the process of acquiring a BIMI-approved trademark is complex, its significance is growing, and we expect more and…
Email marketers cannot live without Google Postmaster Tools, the industry’s most vital analytics tool. However, important as it is, it hasn’t announced a serious update for a long time. Albeit slow, the iterations Google keeps introducing all have an objective to be as transparent and actionable as possible, which also extends to this one. The…
Rumors were abuzz of artificial intelligence being a big part of Apple’s future operating systems, and day one at WWDC24 (Worldwide Developers Conference 2024) confirmed it. Apple announced its plans to heavily integrate artificial intelligence into the software side of things. AI in email is nothing new; Gmail has been incorporating AI features for many…
Audience Groups is a brand-new feature from Campaign Refinery that lets our users combine different segments into a group and target the new bundled audience with broadcast emails or drip campaigns. At Campaign Refinery, we love to hear what our clients think. We believe by listening, we can create useful tools and features that help…