Have you ever signed up to receive emails from a company? Of course, we all have! You know how they start emailing you, addressing you by your name, and then slowly start to offer you to purchase things that you may (definitely) have searched on their website? And they might do it over several emails,…
How many times have you received an email you didn’t want? You didn’t even remember signing up for it! Wasn’t that annoying? We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least! Well, that’s what it would be like for your recipients if you ever decided to…
As an affirmed expert in email marketing, our founder Travis Ketchum gets heaps of different questions, but there is one about mass email marketing that comes up often — is mass email marketing really dead? As they get conflicting information from different sources, some people seem to think that mass email marketing is a thing…
Email marketing has a simple name, but a complex and diversified structure. It entails everything from mass emailing to branched strategies targeting different audiences, all of them designed according to the data. With data in focus, it’s crucial to monitor email campaign metrics, learn from them, and use them to define efficient workflows and customer…
It’s , and email is 40 years old. And still, it remains the channel with one of the highest ROI (36:1), which is unlikely to significantly decline anytime soon. As audiences multiply and diversify in every industry, automation becomes necessary to make the best use out of voluminous email lists and market segments. To help you…
In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior such as clicking a link, or replying to an email. If…
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