As an email marketer, you’ve undoubtedly spent countless hours crafting compelling subject lines, designing visually appealing templates, and writing persuasive copy. But have you ever considered the impact of your landing page’s loading speed on your overall email marketing conversion rate? It’s a fast-paced world out there; attention spans are shorter than ever. A slow-loading…
Email marketing is a critical component of digital marketing for many businesses. However, achieving superior engagement metrics can be challenging. Email marketers tend to neglect certain areas of email marketing that are critical for good email engagement. Below, we will highlight them and show you how to optimize them. Email engagement is not as elusive…
Open rates in email marketing refer to the percentage of recipients who open a particular email campaign. It is a key metric used to measure the success and engagement of an email marketing strategy. For email marketers, it’s critical to have a point of reference to know if their email campaigns are on track to…
Email marketing statistics provide concrete information about how email marketing performs in the real world. It can give you an idea of industry averages for metrics and shed light on subscriber behavior. With constant changes in consumer behavior and marketing trends, it’s essential to stay up-to-date on the latest email marketing statistics. In this guide,…
Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases. We know how to do better, and that’s…
When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…