Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to create relationships or share information with customers, your job would be easy. But emails are the perfect opportunity to pitch to your customers, inform them about…
In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…
When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…
You invest a significant amount of time and effort into crafting different types of email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates….
There are two factors we look at first to measure how effective our email marketing strategy is: open rate and click-through rate (CTR). Open rates refer to the percentage of recipients that open your emails. CTR refers to the percentage of recipients that click on the links in emails you send. Except for your email…
Are you tirelessly sending emails to unfamiliar inboxes, hoping for a glimmer of response? Wondering why cold emailing isn’t getting the attention you expected? Are you even hitting the average open rate for cold emails? Well, the struggle is real, and the sad reality is that cold email open rates often fall short of expectations. …