What is a Good Open Rate for Email? Our 2024 Open Rate Guide Has All the Information You Need

What is a Good Open Rate for Email? Our 2024 Open Rate Guide Has All the Information You Need

Open rates in email marketing refer to the percentage of recipients who open a particular email campaign. It is a key metric used to measure the success and engagement of an email marketing strategy. For email marketers, it’s critical to have a point of reference to know if their email campaigns are on track to…

Email Marketing Statistics Guide for 2024

Email Marketing Statistics Guide for 2024

Email marketing statistics provide concrete information about how email marketing performs in the real world. It can give you an idea of industry averages for metrics and shed light on subscriber behavior. With constant changes in consumer behavior and marketing trends, it’s essential to stay up-to-date on the latest email marketing statistics. In this guide,…

8 Strategies to Increase Your Email Response Rate

8 Strategies to Increase Your Email Response Rate

Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases.  We know how to do better, and that’s…

Email Campaign Report: Tracking the 6 Important KPIs

Email Campaign Report: Tracking the 6 Important KPIs

When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…

How to Track Email Performance Like a Pro

How to Track Email Performance Like a Pro

Tracking email performance isn’t just about staring at graphs; it’s about understanding whether your messages resonate with your audience. And if you don’t track your metrics, you’re flying blind — there’s no way to tell if you are achieving your campaign goals. Performance data offers insights into audience preferences and behaviors. We’re going to unravel…

Behind the Numbers: Understanding Email Marketing Costs

Behind the Numbers: Understanding Email Marketing Costs

Email marketing stands out for its exceptional return on investment (ROI) because it offers a direct and cost-effective way to engage with your audience. Unlike digital ads and banners, you’re not throwing your message out there and hoping it sticks — you’re reaching people directly in their inboxes. Moreover, people are habitual email checkers. They…