Open rates in email marketing refer to the percentage of recipients who open a particular email campaign. It is a key metric used to measure the success and engagement of an email marketing strategy. For email marketers, it’s critical to have a point of reference to know if their email campaigns are on track to…
Email marketing statistics provide concrete information about how email marketing performs in the real world. It can give you an idea of industry averages for metrics and shed light on subscriber behavior. With constant changes in consumer behavior and marketing trends, it’s essential to stay up-to-date on the latest email marketing statistics. In this guide,…
A/B, split, or bucket testing is a strategy to understand which elements in your email campaigns work better, especially if you’re trying out new formats or techniques. Imagine you create two email versions and want to determine which one has higher conversions. What do you do? You A/B test your email campaigns to understand what…
Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases. We know how to do better, and that’s…
When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…
Tracking email performance isn’t just about staring at graphs; it’s about understanding whether your messages resonate with your audience. And if you don’t track your metrics, you’re flying blind — there’s no way to tell if you are achieving your campaign goals. Performance data offers insights into audience preferences and behaviors. We’re going to unravel…