Subscriber engagement measures how actively subscribers participate with your brand emails. Email marketing provides ROI as high as 4100% for every $1 spent, but only if your subscribers are actually engaged. A little while before, engagement was measured through email open rates. However, with Apple’s new privacy settings, open rates are no longer a reliable…
It’s 2024, and you have a wealth of marketing tools at your disposal. For example, content marketing vs. email marketing — both are powerful strategies to attract and nurture leads. Content Marketing involves sharing unique content to attract leads, whereas email marketing aims to build solid relationships with them. But the real question is: which…
Have you ever received a promotional email after purchasing a product from the same brand? It probably left you confused because you just bought that product. The same happens when you sell without knowing your customers. You could have an extensive email list, but if you don’t know where your email marketing subscribers are in…
Quiz funnels are more than just a fun element on your website; they are a powerful marketing tool to turn casual browsers into loyal customers. These interactive quizzes on your website pique curiosity and guide users down the email marketing funnel in a way that feels effortless and natural. However, not all quizzes are created…
Let’s explore how to monetize a newsletter. You’ve already invested time and effort into crafting engaging email newsletters; why not reap the rewards? Monetizing your newsletter isn’t impossible; it’s a reality for many successful creators. In fact, email newsletters have proven to be lucrative ventures. You’ve probably heard about HubSpot’s Hustle’s $27 million sale. It’s…
Warm leads are exciting news for most email marketers — those engaged prospects who have shown interest in your brand, opened emails, clicked on links, or maybe visited your website. They’re not quite ready to buy but follow your products or services closely. Warm leads are a few steps closer than cold leads, and with…