Let’s explore how to monetize a newsletter. You’ve already invested time and effort into crafting engaging email newsletters; why not reap the rewards? Monetizing your newsletter isn’t impossible; it’s a reality for many successful creators. In fact, email newsletters have proven to be lucrative ventures. You’ve probably heard about HubSpot’s Hustle’s $27 million sale. It’s…
Warm leads are exciting news for most email marketers — those engaged prospects who have shown interest in your brand, opened emails, clicked on links, or maybe visited your website. They’re not quite ready to buy but follow your products or services closely. Warm leads are a few steps closer than cold leads, and with…
The digital age has transformed the way we shop, with online marketplaces and cryptocurrencies revolutionizing transactions. However, despite these diverse technological advancements, certain sales strategies, like e-commerce upselling, have stood the test of time. Upselling, or persuading customers to buy an additional or a more expensive product, has long been a mainstay of the retail…
Web push notifications are short messages brands send customers or potential clients on their web browsers. Imagine a world where you could constantly stay connected with customers even when they aren’t active on your website. Earlier, websites were more passive; they waited around for visitors to arrive. But then, a magical tool was born: web…
Tired of pouring resources into a lead nurturing strategy without seeing the payoff? You’re not alone. A lot of companies get sucked into the chase and only concentrate on increasing traffic and lead generation. What about the other side of the equation, though? Turning those leads into customers. By carefully cultivating relationships with your leads,…
Storytelling in sales is a strategy for capturing the audience’s interest, engaging them, and persuading them to act. By weaving compelling narratives into your sales pitches, you can connect with potential customers on a deeper level and close more deals. It’s about tapping into the emotional side of people, being authentic, and telling people how…