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Email Security Protocols: Your Defense Against Online Threats

Today, when most human interactions happen via electronic means, email security protocols are necessary. The internet has undergone a remarkable transformation in the last two decades; it has evolved from a novel technological curiosity into an integral part of our daily lives. And in this world of digital messaging, email reigns supreme. The stats back…

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What Does “View This Email in Your Browser” Mean?

One instruction commonly found at the bottom of emails is the directive to “View This Email in Your Browser.” But what does this actually mean for recipients? And why would senders want their emails viewed outside of the recipient’s regular email client or service? As email technology advances, email marketers now have more options to…

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Email Attachment Size Limit: A Comprehensive Guide

Email attachment size limit continues to be a critical factor in email delivery. Most email service providers (ESPs) impose strict size restrictions, typically ranging from 10MB to 25MB per email. However, just because you can send larger attachments doesn’t mean you should. Understanding these limitations isn’t just about avoiding bounced emails. It’s about: Let’s explore…

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Email Infrastructure: The Backbone of Email Marketing

If you want to make money from your email list, it’s vital your messages reach your subscribers’ inboxes. To do this, you need good email infrastructure. In this comprehensive guide, we’ll discuss email infrastructure, its various components, how it affects your email marketing efforts, and how you can choose an email platform with robust infrastructure….

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Email Authentication: Everything You Should Know in 2025

If you’re serious about making money from your email list, you must first ensure your email deliverability is high, meaning your messages actually reach customers’ inboxes. Without email authentication in place, the possibility of inboxing diminishes significantly. As mail services adapt to fighting spam, email senders must take authentication seriously. Below, we share all the…

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Crush Bounce Rates: The Importance of Email Validation

For email marketers, every signup is precious; each email address is an opportunity to make money from your email list or at the very least, improve brand visibility. But sometimes, the entries are null and void, leading to a spike in bounced emails, making your sender reputation crash. Why does this happen? And what can…