Email response rate measures the percentage of your emails that receive a response. This metric shows the customer satisfaction levels and the success of your marketing strategy. Although not every email requires a response, a low response rate indicates trouble regarding customer engagement levels in relevant cases. We know how to do better, and that’s…
Tracking email performance isn’t just about staring at graphs; it’s about understanding whether your messages resonate with your audience. And if you don’t track your metrics, you’re flying blind — there’s no way to tell if you are achieving your campaign goals. Performance data offers insights into audience preferences and behaviors. We’re going to unravel…
You’ve just wrapped up crafting an important email campaign, one that could really make a difference for your business. As you hit the send button, a familiar sense of uncertainty sets in. You find yourself wondering if these carefully crafted emails will even get noticed. It’s a frustrating feeling. But what if you could see…
Tracking pixels are the standard mechanism for measuring open rates. These tiny invisible images have long helped shine a light on recipient behavior. But they’re becoming less reliable due to the rise of privacy tools and email clients designed to block invasive content. If you manage email campaigns, you’ve definitely faced the dilemma of balancing…
There’s a cloud of misinformation around email open rates today. Many claim that they need to be a marketer’s main focus, while others believe open rates don’t matter at all. With the evolving nature of privacy settings and recipient preferences, tracking email open rates has gotten complicated. Let’s examine the evolving relationship between open rates…
Email marketing is a powerful tool, but its effectiveness hinges on understanding and accurately interpreting key metrics. Two terms often at the center of this analysis are click rate vs click-through rate. Despite their importance, there’s a lot of confusion about what these metrics really mean and how they’re different. This confusion can cause a…