Email Campaign Metrics

16 Email Campaign Metrics and KPIs You Need to Track

ByAna Bambic Kostov

Email marketing is a direct line to your audience. But beneath the compelling copy and eye-catching visuals lies a sea of data — email campaign metrics — speaking volumes about your campaign’s true performance.  It’s crucial to monitor these email tracking metrics, learn from them, and use them to define efficient workflows and customer journeys….

How to Increase Email Open Rates with a hand clicking on envelope illustration

How to Increase Email Open Rates in 10 Practical Steps

ByAna Bambic Kostov

In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…