The email unsubscribe rate shows the percentage of subscribers who no longer wish to receive your messages. Subscribers opt out for many reasons, such as email frequency, content relevance, and subscriber expectations. A high opt out rate indicates your email marketing subscribers find your content uninteresting, too salesy, or spammy. So, what can you do…
Good email engagement is the strongest indicator that you and your email marketing subscribers are on the same page. But how do you measure it? By tracking email engagement metrics, of course. Sending out irrelevant email blasts to your email list is a surefire way to fail at email marketing. If you want to cash…
As an email marketer, you’ve undoubtedly spent countless hours crafting compelling subject lines, designing visually appealing templates, and writing persuasive copy. But have you ever considered the impact of your landing page’s loading speed on your overall email marketing conversion rate? It’s a fast-paced world out there; attention spans are shorter than ever. A slow-loading…
The first ever email sent looked like mere numbers and letters rather than a message. When people started using emails consistently, they became a sought-after communication channel for businesses and individuals. Today, consumers, on average, receive 121 emails per day. This makes it all the more challenging to cut through the inbox clutter, especially with…
Email marketers cannot live without Google Postmaster Tools, the industry’s most vital analytics tool. However, important as it is, it hasn’t announced a serious update for a long time. Albeit slow, the iterations Google keeps introducing all have an objective to be as transparent and actionable as possible, which also extends to this one. The…
Email marketing is a critical component of digital marketing for many businesses. However, achieving superior engagement metrics can be challenging. Email marketers tend to neglect certain areas of email marketing that are critical for good email engagement. Below, we will highlight them and show you how to optimize them. Email engagement is not as elusive…