Email marketing is a dynamic, cost-effective, and highly engaging tool that contributes greatly to the revenues of businesses across the world. If the only goal of emails was to share information with potential customers, your job would be too simple. But emails are the perfect opportunity to pitch to your subscribers, inform them about a…
Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
In building an effective email campaign, you must consider three things: deliverability, open rates, and engagement. Deliverability indicates whether your emails reach the desired audience’s inbox, open rates tell you what percentage of your audience opens your email, and engagement shows you their behavior, such as clicking a link or replying to an email. If…
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