Email throttling is when internet service providers limit the number of emails sent within a specified timeframe. Have you ever crafted a perfect email campaign, sent it to thousands of people, and waited for a response — and instead, you got the dreaded “you have reached your daily sending quota.” This phenomenon is called email…
RFC 5322 stands for Request for Comments 5322, an Internet standard that defines the correct format for email messages. It essentially acts as the rulebook for how email messages are structured. With the new spam updates from Gmail and Yahoo rolling out this year, ensuring correct email syntax and structure becomes critical; this is why…
Email accessibility, in a nutshell, is ensuring everyone can read and understand your email, regardless of any impairments they may have. With the aid of technology, more and more people are able to live fulfilling lives. Modern innovation plays a pivotal role in enhancing the lives of people with disabilities by providing innovative solutions and…
Most marketers would already be familiar with SPF and DKIM as security protocols, but only a few may know of the new kid on the block — DMARC. But what does this new protocol do that SPF and DKIM don’t? Think of it this way: SPF is like a list of approved senders for your…
Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…
Every good salesman knows making a pitch is all about finding a sweet spot; you have to find a rhythm where both you and a prospective customer benefit from an interaction. To do this, you have to really be tuned into what your customer wants. If you push too hard, they will dislike you, but…