Tracking email performance isn’t just about staring at graphs; it’s about understanding whether your messages resonate with your audience. And if you don’t track your metrics, you’re flying blind — there’s no way to tell if you are achieving your campaign goals. Performance data offers insights into audience preferences and behaviors. We’re going to unravel…
You open your inbox to find an alert about suspicious activity in your bank account. Your heart sinks! The email looks official, and it’s urging you to take immediate action if you don’t want to lose your savings! It says click on a link to secure your account. Your first instinct is to act quickly. …
A private email server sounds mysterious and alluring to most people — imagine creating an ecosystem where you have complete control over your emails and are no longer at the mercy of your ESP. You can customize it for your specific needs, add unlimited email addresses, hook up third-party integrations, and resolve all technical issues…
Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals. BIMI is the…
Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware. What’s going on? These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…
As an email marketer, you want your emails to reach your recipients’ inboxes without getting discarded as spam. Likewise, your recipients would like your emails reliably delivered to their inboxes. To achieve this, you must understand and implement email whitelisting. Email marketing whitelists helps you increase email deliverability, achieve a safe sender status, and reach…