Sender reputation five stars
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Email Sender Reputation Matters. Here’s How You Can Improve It!

If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers many of us would immediately give: the email subject line, email design, or email copywriting. You might even insist it’s all about email…

Hand opening spam can for why not buy email lists
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Why Not to Buy an Email List and What to Do Instead

How many times have you received an email you didn’t want?  You didn’t even remember signing up for it!  Wasn’t that annoying?  We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least!  Well, that’s what it would be like for your recipients if you ever decided to…