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What Is One-Click Unsubscribe and How It Helps Transform Your Marketing Campaigns

Have you ever asked yourself, “Why are my emails going to spam?” The answer to this question can be quite complex. There are different ways to approach the problem and solve the spamming issue.  If you are looking for ways to improve your email deliverability or create successful email marketing campaigns, you’ve probably heard of…

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True or False: The Majority of Emails Are Spam Emails

There was a time when every email user had at least one email from a Nigerian prince in their inbox. And email spam persists as an issue; the incessant inflow of malicious/irrelevant messages has email users wondering if it’s true or false: the majority of emails are spam emails. Spam causes problems for both email…

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First Impressions Matter: Choosing the Perfect Professional Email Address

A professional email address is an email address that is used for business or work-related purposes rather than personal use.  Using a business email address helps you come across as credible and trustworthy, which is useful in a faceless interaction like email. Having a professional email address can be especially useful when communicating with clients,…

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Why Do Emails Bounce? Understand Email Bounces and Learn to Fix Them

An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender.  While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…

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Reevaluating Cold Emailing: Exploring Superior Alternatives

Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations.  Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….

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Dealing with Deferred Emails: How to Fix

Deferred emails occur when the delivery of an email is temporarily delayed by the recipient’s email server. This delay is not considered a failure but rather a response from the receiving server. This can stem from reasons like spam complaints, server problems, or suspicion of spam. If you get a “deferred emails” error in your…