BIMI, or Brand Indicators for Message Identification, became a thing in 2021. It represents an email authentication and marketing initiative allowing companies to display their brand logos alongside their authenticated emails in the recipient’s email inbox. Although the process of acquiring a BIMI-approved trademark is complex, its significance is growing, and we expect more and…
If you want to make money from your email list, it’s vital your messages reach your subscribers’ inboxes. To do this, you need good email infrastructure. In this comprehensive guide, we’ll discuss email infrastructure, its various components, how it affects your email marketing efforts, and how you can choose an email platform with robust infrastructure….
If you’re serious about making money from your email list, you must first ensure your email deliverability is high, meaning your messages actually reach customers’ inboxes. Without email authentication in place, the possibility of inboxing diminishes significantly. As mail services adapt to fighting spam, email senders must take authentication seriously. Below, we share all the…
In 2024, email verification is more critical than ever. Without it, businesses will struggle to avoid high email bounce rates and improve email deliverability rates. Today, inboxes are overflowing with messages and spam filters are getting more aggressive; these are compelling reasons to keep your email list clean and up-to-date. As email use becomes more…
The last decade has brought about a digital revolution in marketing. There are numerous marketing channels available today, all of which are highly effective and can be used in combination with each other. But what’s the best way to do that? You can find the answer in two key marketing strategies: omnichannel and multichannel marketing….
Learning about finance has never been easier. Digital financial products are widely accepted by all generations, while new ones emerge every day. Many of them address unique generational challenges, for example retirement, or the burning millennial problem of student loan debt or entering homeownership. Online audiences are interested in finance are diverse and complex, and…