Why Do Emails Bounce? Understand Email Bounces and Learn to Fix Them
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Why Do Emails Bounce? Understand Email Bounces and Learn to Fix Them

An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender.  While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…

Reevaluating Cold Emailing: Exploring Superior Alternatives
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Reevaluating Cold Emailing: Exploring Superior Alternatives

Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations.  Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….

Dealing with Deferred Emails: How to Fix
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Dealing with Deferred Emails: How to Fix

Deferred emails occur when the delivery of an email is temporarily delayed by the recipient’s email server. This delay is not considered a failure but rather a response from the receiving server. This can stem from reasons like spam complaints, server problems, or suspicion of spam. If you get a “deferred emails” error in your…

Email Throttling 101: Why it Happens and How to Avoid It?
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Email Throttling 101: Why it Happens and How to Avoid It?

Email throttling is when internet service providers limit the number of emails sent within a specified timeframe.  Have you ever crafted a perfect email campaign, sent it to thousands of people, and waited for a response — and instead, you got the dreaded “you have reached your daily sending quota.” This phenomenon is called email…

RFC 5322: The Technical Side of Email Marketing

RFC 5322: The Technical Side of Email Marketing

RFC 5322 stands for Request for Comments 5322, an Internet standard that defines the correct format for email messages. It essentially acts as the rulebook for how email messages are structured. With the new spam updates from Gmail and Yahoo rolling out this year, ensuring correct email syntax and structure becomes critical; this is why…

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