How to Get Email Bounce Rate Under Control

How to Get Email Bounce Rate Under Control

You invest a significant amount of time and effort into crafting email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right?  Especially when you discover that 77% of marketers are successfully achieving high email engagement rates. This blows your…

Why Email Sender Reputation Matters and How You Can Improve It

Why Email Sender Reputation Matters and How You Can Improve It

If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers that many of us would automatically choose — the subject copy, or maybe excellent design; you might even insist it’s all about personalization….

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