We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to do email segmentation properly. While it’s a part of email best practices, it’s also a great solution for a vast number of issues you could be facing. Struggling to increase open rates? Segment your lists….
Email suppression is the practice of preventing certain email addresses from receiving marketing messages — but it’s more than just avoiding unwanted recipients. But why does email suppression exist, and why should email marketers care? It plays a crucial role in protecting email sender reputation and ensuring compliance with email marketing laws. Sending emails to…
Imagine holidaying in your favorite destination while your business still makes a ton of sales, creating that sweet passive income. No need to imagine anything — this is possible by means of channel marketing. Channel marketing is the use of third parties, such as partners, resellers, and affiliates, to sell your products. This B2B marketing…
An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
You invest a significant amount of time and effort into crafting different types of email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates….
How many times have you received an email you didn’t want? You didn’t even remember signing up for it! Wasn’t that annoying? We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least! Well, that’s what it would be like for your recipients if you ever decided to…