Email newsletters are powerful tools to grow your audience — they directly land in recipient inboxes, unlike social media, where algorithms decide what users see. Publisher newsletters earn an open rate of 22%, relatively higher than social media channels, such as Facebook. But building a thriving newsletter community can sometimes make you feel like running…
Email newsletters are a digital marketing tool that lets businesses and organizations send regular updates and information to a pool of subscribers. They’ve been around since the early days of email, but they’ve come a long way from their plain text beginnings. If you’re planning to start your own newsletter or just looking for the…
Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
Similar to how promotional emails promote a product, event marketing emails promote an event, highlighting its purpose and benefits. Event email marketing helps build excitement and anticipation, typically nurturing your target audience through the different event lifecycle stages. With a solid event marketing plan, you can craft emails that resonate with your audience and compel…
Think of email spam filters as smart mail sorters that go through your emails and decide which ones are worth your time. Such filters separate the good stuff, like emails from friends and family, from the junk mail, like unwanted advertisements or suspicious messages. Today, spam filters are extremely efficient and can detect and neutralize…
In 2024, your email list could be your business’s biggest asset — it helps you build relationships, nurture leads, and, ultimately, increase revenue. But getting people to sign up to your email list willingly could feel like an uphill battle. So, how do you get email subscribers and grow your list organically? Let’s go through…