When people started using email for marketing purposes, it was all about the text and letters. But today, video has become a staple in email marketing. When you have a choice between writing a long and overwelming text and incorporating a short explainatory video, you’ll naturally go for a video. It’s one of the most…
A persuasive sales pitch email can be useful for presenting your products or services to prospective clients. It’s your digital handshake — a first impression to leave a lasting impact. To capture buyers’ attention, an email must be clear and offer an immediate value. The best way to craft a compelling sales pitch email is…
Initially, you decide to send email marketing newsletters every Thursday. After research, you want to switch strategies and send emails every Tuesday, Wednesday, and Thursday. Now, will your subscribers be more happy or feel overwhelmed? Naturally, the sudden increase in email-sending frequency can pressure subscribers to read emails and increase email unsubscribe rates. However, with…
Law firms have traditionally relied on word-of-mouth, but the digital age has ushered in a new era of growth through online marketing. Email marketing is the perfect bridge between these two worlds. While email marketing is effective for businesses in any field, its impact on law firms is undeniable. Smaller practices can significantly benefit from…
Contrary to popular belief, your email list is more valuable to your blog than your traffic. The formula is simple: email subscribers equal success for bloggers. Blogging and email marketing are inseparable. Here’s why. Your blog posts are the foundation. Having good content improves your online visibility, authority, and search engine ranking. But email marketing…
Email marketing remains a powerful tool for connecting with customers and potential clients to increase brand awareness and revenue. However, not all emails are created equal. You might use transactional emails to acknowledge a customer interaction with your brand, such as order receipts and shipping notifications. Similarly, certain situations could demand sending marketing emails to…