The B2B Email Playbook: A Practical Guide to Winning More Clients
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The B2B Email Playbook: A Practical Guide to Winning More Clients

B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders.  The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…

Event Email Marketing: Tips to Write Emails That Sell Out Your Event

Event Email Marketing: Tips to Write Emails That Sell Out Your Event

Similar to how promotional emails promote a product, event marketing emails promote an event, highlighting its purpose and benefits. Event email marketing helps build excitement and anticipation, typically nurturing your target audience through the different event lifecycle stages. With a solid event marketing plan, you can craft emails that resonate with your audience and compel…

Turn Clicks Into Clients: The Ultimate Guide to Real Estate Email Marketing
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Turn Clicks Into Clients: The Ultimate Guide to Real Estate Email Marketing

Running a real estate business can be challenging, especially if you don’t employ suitable marketing strategies properly. Imagine a potential client clicking on one of your stunning property listings. They’re interested, but then it’s just — silence. Frustrating, right? But you can turn this around using interesting and valuable content tailored to each client’s needs….

Get Your ‘Back in Stock Emails’ Right: Best Practices, Tips, and Examples For a Triumphant Reunion

Get Your ‘Back in Stock Emails’ Right: Best Practices, Tips, and Examples For a Triumphant Reunion

Back-in-stock emails are a powerful tool to rekindle customer interest and drive sales. Ever had customers express disappointment that their favorite products vanished from your store? Then, they clicked on the little ‘notify me’ button to let them know as the product becomes available. This is where you use a back-in-stock email to re-engage subscribers…

The Win-back Email Playbook: Templates and Tips to Re-engage Customers
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The Win-back Email Playbook: Templates and Tips to Re-engage Customers

A win-back email is an opportunity to recapture the once-lost interest of your customers.  Maybe you had it all under control — customers loved your products, gave them ravishing reviews, and stayed loyal to your brand. Then one day, they vanished into thin air, leaving you wondering what you did wrong. Many marketers face this…

The Business Owner’s Roadmap to Customer Lifecycle Email Marketing
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The Business Owner’s Roadmap to Customer Lifecycle Email Marketing

Customer lifecycle email marketing uses data to pinpoint where someone is in their buying journey — from a first-time shopper to a repeat customer—and sends them personalized messages based on their specific stage. It’s about timing and relevance.  As a savvy business owner, leveraging lifecycle emails means you don’t just blast out generic messages. Instead,…

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