Trigger Emails: A Guide to Increasing Email Revenue 

Trigger Emails: A Guide to Increasing Email Revenue 

Trigger emails are automated emails you send subscribers after they take a specific action. For example, a welcome email after a subscriber signs up for your newsletter. Trigger emails are highly targeted and personalized, allowing you to send timely and relevant content to increase conversions. These emails help you enhance overall customer satisfaction and boost…

The A-Z of B2B Email Marketing Strategy for Modern Businesses

The A-Z of B2B Email Marketing Strategy for Modern Businesses

As an entrepreneur or a marketing professional, you might find the prospect of developing an effective B2B email marketing strategy daunting.  There’s so much you have to do:  And you probably don’t know where to start or how. Luckily, we’re here to help! This guide is your roadmap to driving tangible results for your business. …

What is a Re engagement Email Campaign? Actionable Tips and Best Practices

What is a Re engagement Email Campaign? Actionable Tips and Best Practices

Have you noticed how certain subscribers disengage from your email marketing campaigns over a certain time period? For an email enthusiast, it translates to losing a significant percentage of your email list, reducing your sender reputation.  Marketers lose close to 25% of subscribers every year due to attrition. Re engagement campaigns are a way to…

Thanksgiving Email Subject Lines in 2023: Examples, Tips, and Frameworks for Maximum Engagement

Thanksgiving Email Subject Lines in 2023: Examples, Tips, and Frameworks for Maximum Engagement

Thanksgiving is a golden opportunity to connect with current customers, attract new leads, and foster customer loyalty. There’s no need to hold off until Cyber Monday or Black Friday to tap into the shopping frenzy and offer what customers are waiting for.  Get into the holiday spirit early on and leverage this occasion’s potential to…

A Step-By-Step Guide to Building an Email Nurture Campaign

A Step-By-Step Guide to Building an Email Nurture Campaign

Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel.  As you tell them more about your brand, you have a chance to warm them up until they’re ready to…

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