Trigger emails are automated emails you send subscribers after they take a specific action. For example, a welcome email after a subscriber signs up for your newsletter. Trigger emails are highly targeted and personalized, allowing you to send timely and relevant content to increase conversions. These emails help you enhance overall customer satisfaction and boost…
As an entrepreneur or a marketing professional, you might find the prospect of developing an effective B2B email marketing strategy daunting. There’s so much you have to do: And you probably don’t know where to start or how. Luckily, we’re here to help! This guide is your roadmap to driving tangible results for your business. …
Have you noticed how certain subscribers disengage from your email marketing campaigns over a certain time period? For an email enthusiast, it translates to losing a significant percentage of your email list, reducing your sender reputation. Marketers lose close to 25% of subscribers every year due to attrition. Re engagement campaigns are a way to…
Thanksgiving is a golden opportunity to connect with current customers, attract new leads, and foster customer loyalty. There’s no need to hold off until Cyber Monday or Black Friday to tap into the shopping frenzy and offer what customers are waiting for. Get into the holiday spirit early on and leverage this occasion’s potential to…
It would be an understatement to say that email marketing is simply profitable — for every $1 you spend, you earn $42 in return. And email usage is only skyrocketing, with the global number of users expected to hit 4.5 billion by 2024. With all these excellent numbers in your favor, what are the best…
Leads are integral to your business, and nurturing them will help you turn them into loyal customers. Lead nurturing is a strategy to build a relationship with leads and guide them through the sales funnel. As you tell them more about your brand, you have a chance to warm them up until they’re ready to…
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