You probably have sent out event invitation emails before and received deafening silence on the other end. It’s common — not getting enough people to click through CTAs is one of the biggest challenges email marketers face. The solution? Create relevant email content and send it to interested audiences — event highlights such as agenda,…
Did you know that welcome emails have 4x more opens than regular marketing emails? A welcome email campaign is essential to create that first impression with your email marketing subscribers and build a lasting relationship. Welcome email series allows you to convert new subscribers into paying customers and start a long-term readership with them. But…
Cold emailing can be a powerful tool for lead generation, but let’s face it—it’s not perfect. You’re typically sending an email to someone who did not sign up for your email list and does not know your brand exists. While cold emailing is a risky email marketing strategy, it can also open doors to exciting…
Email newsletters remain one of the most effective tools in any marketer’s arsenal. Why? Because they directly reach an owned audience—people who’ve voluntarily handed over their email address because they care about your content. 71% of B2B marketers use an email marketing newsletter as part of their content strategy. In a crowded inbox and recipients that…
While February may be the shortest month of the year, it certainly doesn’t fall short when it comes to opportunities for connecting with your audience. Use these 8 inspiring February newsletter ideas to form lasting customer relationships. With love in the air and the first signs of spring peeking through, February is the perfect time…
When an email user opens up their inbox one morning and sees an email from a random shoe or cologne brand asking them to buy products, it’s fairly certain they would immediately delete the email, at least. This is because springing a sales pitch on someone all of a sudden is rude and rarely works….