Imagine sending a letter through the mail, but instead of sealing it in an envelope, you write it on a postcard for anyone to read. This is why you need an encrypted email — when you send an unencrypted email, its contents can be intercepted, altered, or even stolen. But what does it mean when…
Conversational marketing is a strategy that focuses on real-time communication between brands and customers to foster personalized and engaging brand experiences. Think of it as a heart-to-heart conversation with a close friend. You share your experiences, mistakes, and moments to gain insights into life. Similarly, conversational messaging leverages chatbots, live chat, and AI-powered assistants to…
One of the first steps an email marketer should take is to warm up email domain. This is a necessary start because mailbox providers are suspicious of new email domains sending messages to their users. They take strong measures to protect users from email spam, which makes it tough for new senders to reach the…
There are two factors we look at first to measure how effective our email marketing strategy is: open rate and click-through rate (CTR). Open rates refer to the percentage of recipients that open your emails. CTR refers to the percentage of recipients that click on the links in emails you send. Except for your email…
“Email marketing is dead” is a phrase that’s been whispered for years, accompanied by the eye rolls and sighs. With the rise of new platforms and shortening attention spans of consumers, where does the power of this permission-based marketing lie? Do you think email marketing is dying and planning to shift your business’s marketing campaign…
Email marketing is a fantastic way to keep your customers in the loop and engaged with your brand. But you’ll only get results if you do it the right way: forming genuine connections that start with a simple yet powerful ‘yes’ from your audience — aka, opt-in email marketing. So, let’s take the first step…