Halloween is almost upon us! Along with the festive spirit, it brings an incredible opportunity for email marketers to onboard new customers, connect with their old customers, and boost their sales figures. You may be running all types of email campaigns throughout the year, but this festive season is the one you should be paying…
Organizations are constantly seeking ways to improve their efficiency, productivity, and overall performance. The best way to achieve these goals is with business optimization. Business optimization is the strategic process of implementing strategies for the purpose of: But what does optimization involve? Join us as we answer this question in depth and enlighten you about…
Acquiring new customers is vital for sustainable business growth. For B2B businesses, the process of customer acquisition can be challenging; it often involves complex decision-making processes and extended sales cycles. A well-crafted B2B customer acquisition strategy can help navigate these complex situations and drive success. Below, we will offer a range of B2B acquisition strategies…
BIMI, or Brand Indicators for Message Identification, became a thing in 2021. It represents an email authentication and marketing initiative allowing companies to display their brand logos alongside their authenticated emails in the recipient’s email inbox. Although the process of acquiring a BIMI-approved trademark is complex, its significance is growing, and we expect more and…
Consulting businesses are sought after for providing creative solutions to existing business problems. As you start up, your client portfolio may be small in the beginning stages of building the business. However, as your client base expands, your company will probably need to scale its marketing and increase size to accommodate the growing customer demand….
Email marketing can seem daunting when you begin. And if you don’t learn the ropes quickly, you’ll struggle to gain any traction. If you have faced issues with this channel, this concise guide shows you how to improve email marketing performance. Before you begin, however, let’s review the reasons why focusing on email marketing is…