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What is a Transactional Email? A Comprehensive Guide to Personalized Business Messaging

Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase.  These emails are the most relevant marketing emails and have higher unique open rates (53%). A reason for this is natural — the recipients have already engaged with your brand and are looking forward…

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Content Marketing Vs. Email Marketing: Attract or Nurture? Choosing The Right Strategy

It’s 2024, and you have a wealth of marketing tools at your disposal. For example, content marketing vs. email marketing — both are powerful strategies to attract and nurture leads. Content Marketing involves sharing unique content to attract leads, whereas email marketing aims to build solid relationships with them. But the real question is: which…

How to Grow Your Email List

How to Grow Your Email List 2025: The Ultimate Email Management Playbook

Growing your email marketing list can feel like an uphill battle. You pour time and effort into various strategies, only to find your list growing at a snail’s pace, if at all. But there’s good news: if you focus your efforts on the right steps, you can achieve organic growth that’s not just rapid but…

Email Marketing Funnel

How to Create an Email Marketing Funnel in 9 Steps?

Have you ever received a promotional email after purchasing a product from the same brand? It probably left you confused because you just bought that product. The same happens when you sell without knowing your customers. You could have an extensive email list, but if you don’t know where your email marketing subscribers are in…

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How to Start an Email Marketing Agency in 2025 

If you’re wondering how to start an email marketing agency, this guide is for you! Email marketing is a powerful tool for providing a unique brand experience, maintaining consistent communication, and boosting sales. According to a study, 60% of consumers want brands to contact them via email. This digital channel can provide an ROI as…

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What is an Email Chain and When Should You Use It?

An email chain is a series of email messages exchanged between two or more individuals. Also called email threads or strings, these messages are usually arranged in chronological order, including the previous messages in the discussion. Emails became a popular communication medium because of their ease of use and the ability for recipients to respond…