Let’s face it: doctors are busy. They have patients to see, treatments to plan, and research to keep up with. The last thing they need is a sales rep interrupting their day. But as a pharmaceutical company, you still need to get the word out about your latest products and answer doctors’ questions. So, what’s…
Email marketing has become a powerful tool to grow a business online. Since people started using emails, they gained popularity because they are less intrusive than phone calls and more appealing and friendly than ads. People can read emails at their convenience, have the flexibility to choose which emails they want to receive, and opt…
Transactional emails are follow-up emails sent in response to a user action — for example, an order confirmation after a purchase. These emails are the most relevant marketing emails and have higher unique open rates (53%). A reason for this is natural — the recipients have already engaged with your brand and are looking forward…
It’s 2024, and you have a wealth of marketing tools at your disposal. For example, content marketing vs. email marketing — both are powerful strategies to attract and nurture leads. Content Marketing involves sharing unique content to attract leads, whereas email marketing aims to build solid relationships with them. But the real question is: which…
Growing your email marketing list can feel like an uphill battle. You pour time and effort into various strategies, only to find your list growing at a snail’s pace, if at all. But there’s good news: if you focus your efforts on the right steps, you can achieve organic growth that’s not just rapid but…
Have you ever received a promotional email after purchasing a product from the same brand? It probably left you confused because you just bought that product. The same happens when you sell without knowing your customers. You could have an extensive email list, but if you don’t know where your email marketing subscribers are in…