An important distinction to make at the start of this comparison is that Apple Mail is an email client, whereas Gmail is an email service. While Apple Mail is an app that works with most mailbox services, Gmail is a mailbox provider that supports a range of email clients. This comparison breaks down two popular…
On average, a person receives around 121 emails per day. While you think those emails are safe in your inbox, 45.6% of all emails worldwide are identified as spam, according to Statista. This could increase security threats, especially when you have essential documents in your folders. Backing up your emails can protect against data loss…
Audience Groups is a brand-new feature from Campaign Refinery that lets our users combine different segments into a group and target the new bundled audience with broadcast emails or drip campaigns. At Campaign Refinery, we love to hear what our clients think. We believe by listening, we can create useful tools and features that help…
Email tags are labels or keywords assigned to individual subscribers on an email list to categorize them based on their preferences, behaviors, or other relevant criteria. But are email tags just a current marketing trend, or is there more to them? Well, we won’t keep it a surprise for too long; we think email tags,…
A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes. The use…
Many people assume emails work like chat messages — once you hit the Send button, your email magically appears in the recipient’s inbox. But it’s a bit more complicated, as there is a technical process that starts once you hit Send. Think of the outbox as a waiting room for your emails before they catch…