Email usage has seen a significant uptick in the last few years, and there are more mail services and apps than ever before. According to a Microsoft study, the average employee spends 57% of their time communicating; this includes online meetings and emails. The heaviest email users were found to spend about 2 hours a…
In 2016, Boomerang analyzed 40 million emails to determine the factors leading to better conversion rates. Emails with 75-100 words were found to have a 51% email response rate. In the same study, the response rates drastically dropped to 48% for emails with 200 words and more. Longer emails can overwhelm readers, while shorter emails…
Email marketing remains a powerful tool for connecting with customers and potential clients to increase brand awareness and revenue. However, not all emails are created equal. You might use transactional emails to acknowledge a customer interaction with your brand, such as order receipts and shipping notifications. Similarly, certain situations could demand sending marketing emails to…
Mac users are spoiled for choice when it comes to email clients. Seeing all the options available, choosing the best client can be overwhelming. Whether one prioritizes speed, organization, or advanced features, there’s an app that fits the bill. That’s why we’ve compiled a list of top-tier email clients designed to enhance productivity and streamline…
On the lookout for a free email API? Before you sign up for one, we suggest you read through this detailed guide — you will learn how an email API works, understand how it smoothens data exchange for your business, and what kind of scenarios you can use it in. We also share free email…
An email marketing API can completely overhaul the way you approach email campaign management. APIs make it possible to connect your software to your email marketing platform, automating tasks and streamlining processes. With an API, you can effortlessly sync contacts, design and send emails, and track performance without the manual hassle. By leveraging this functionality,…