Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics. It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….
Email marketing mistakes can occur at various stages of your campaign, from list building to content creation and even after sending. If you’re serious about your email marketing goals, read on to learn all about which blunders to avoid. The Biggest Mistake in Email Marketing The biggest mistake in email marketing is not realizing its…
Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
An email “bounces” when it can’t reach the recipient’s address and returns an error message to the sender. While it’s easy to think there might be a problem with your setup, emails bounce for a variety of reasons. So, if you just can’t figure out why some of your messages aren’t getting through, the reason…
Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations. Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….
Deferred emails occur when the delivery of an email is temporarily delayed by the recipient’s email server. This delay is not considered a failure but rather a response from the receiving server. This can stem from reasons like spam complaints, server problems, or suspicion of spam. If you get a “deferred emails” error in your…