Email campaigns are potent tools to engage subscribers and add value for existing customers. Although launching an email campaign sounds easy, you must know your audience well to create compelling offers. And the best way to do that is through email campaign management. Email campaign creation and management revolves around the best practices and strategies…
Marketing emails are synchronous with your brand identity — they demonstrate your uniqueness and persuade the email marketing subscriber to act. An effective marketing email comprises compelling content, audience segmentation, and personalization. Readers typically spend 12 seconds reading an email, and marketers put extra effort into grabbing readers’ attention within that time frame. Even so,…
While February may be the shortest month of the year, it certainly doesn’t fall short when it comes to opportunities for connecting with your audience. Use these 8 inspiring February newsletter ideas to form lasting customer relationships. With love in the air and the first signs of spring peeking through, February is the perfect time…
When an email user opens up their inbox one morning and sees an email from a random shoe or cologne brand asking them to buy products, it’s fairly certain they would immediately delete the email, at least. This is because springing a sales pitch on someone all of a sudden is rude and rarely works….
If you have noticed ads on a website or social media, you likely are familiar with promotions. Promotional emails are a similar and more effective way to generate sales. Unlike ads, there’s no waiting around for people to see your promotions — you can directly reach their inboxes with exclusive offer emails. Whether you want…
Mere weeks stand between us and Black Friday, and it’s time to plan, write, and schedule your Black Friday email campaigns for this season. The tradition of the biggest shopping event on- and offline stretches back to the 1950s, and it officially marks the beginning of the holiday shopping season. Followed by Cyber Monday, the…