You probably have sent out event invitation emails before and received deafening silence on the other end. It’s common — not getting enough people to click through CTAs is one of the biggest challenges email marketers face. The solution? Create relevant email content and send it to interested audiences — event highlights such as agenda,…
Email coupons are vouchers or discount codes you can send to your email marketing subscribers to capture their attention, drive engagement, and boost sales. Studies show that 91% of coupon redeemers will revisit the retailer after the offer. And 57% of the shoppers say they wouldn’t purchase from a brand without the coupons. Everyone loves…
Did you know that welcome emails have 4x more opens than regular marketing emails? A welcome email campaign is essential to create that first impression with your email marketing subscribers and build a lasting relationship. Welcome email series allows you to convert new subscribers into paying customers and start a long-term readership with them. But…
Cold emailing can be a powerful tool for lead generation, but let’s face it—it’s not perfect. You’re typically sending an email to someone who did not sign up for your email list and does not know your brand exists. While cold emailing is a risky email marketing strategy, it can also open doors to exciting…
When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…
Email newsletters remain one of the most effective tools in any marketer’s arsenal. Why? Because they directly reach an owned audience—people who’ve voluntarily handed over their email address because they care about your content. 71% of B2B marketers use an email marketing newsletter as part of their content strategy. In a crowded inbox and recipients that…