Email Workflow

Email Workflow: What It Is, How to Create One, Best Practices 

Email workflow can help you engage with your subscribers, know more about them, and send relevant emails. All of these factors make an automated flow of emails a smart way to convert as many leads into customers as possible. But simply setting it up won’t do the work. You need to have engaging emails and…

Holiday Email Marketing

Holiday Email Marketing: 9 Strategies to Increase Sales

The holiday season is approaching, and customers are gearing up to shop like there’s no tomorrow. It’s also a great time for businesses to start building holiday marketing emails to increase sales.  As a business owner, what you can expect in the following weeks is more competition and less engagement from customers. Why? Because they…

Perfect email sequence with a hand pushing a domino sequence to illustrate

Creating a Perfect Email Sequence: Types, Best Practices, and Examples to Use in 2024

Have you ever signed up to receive emails from a company? Of course, we all have! You know how they start emailing you, addressing you by your name, and then slowly start to offer you to purchase things that you may (definitely) have searched on their website? And they might do it over several emails,…

Email automation best practices

11 Email Marketing Automation Best Practices You Should Start Using Today

It’s , and email is 40 years old. And still, it remains the channel with one of the highest ROI (36:1), which is unlikely to significantly decline anytime soon. As audiences multiply and diversify in every industry, automation becomes necessary to make the best use out of voluminous email lists and market segments.  To help you…

Killer Black Friday Email Sequence

Killer Black Friday & Cyber Monday Email Sequence

It’s time to start thinking about that Black Friday email sequence you’ve been talking about doing but putting off. I’m going to show you how to not only launch a killer Black Friday email sequence but automatically hit your non-buyers with a Cyber Monday sale extension that extends the offer. In an ideal world, you’d…