It would be an understatement to say that email marketing is simply profitable — for every $1 you spend, you earn $42 in return. And email usage is only skyrocketing, with the global number of users expected to hit 4.5 billion by 2024. With all these excellent numbers in your favor, what are the best…
When an email user opens up their inbox one morning and sees an email from a random shoe or cologne brand asking them to buy products, it’s fairly certain they would immediately delete the email, at least. This is because springing a sales pitch on someone all of a sudden is rude and rarely works….
When you’re running a business, every penny counts. And harnessing the power of email marketing is one of the most cost-effective ways to reach and engage your audience. But, at the beginning, you don’t have the budget to pay huge recurring fees for full-fledged email marketing software. Now, you’ve heard whispers about open source advertising…
Email campaigns are potent tools to engage subscribers and add value for existing customers. Although launching an email campaign sounds easy, you must know your audience well to create compelling offers. And the best way to do that is through email campaign management. Email campaign management revolves around the best practices and strategies to keep…
First impressions matter. When a customer submits his contact information through your website, it’s a golden opportunity for you as an email marketer. It’s your chance to reel them in, make them feel special about being your customers, and educate them about your products or services. If you haven’t added an onboarding email sequence yet,…
Did you know that 57% of consumers prefer to shop online during the holidays? And 43% of people plan to shop at stores? This is a unique opportunity for email marketers to expand their reach and increase sales during the last quarter of the year through holiday email campaigns. A whopping 200 million customers shop…