A “queued email” is an email message that is scheduled for delivery but is waiting to be sent to mail servers. Instead of being sent immediately upon composition, these emails are placed in a queue within an email system or email marketing platform, either intentionally or due to technical problems. It’s important to point out…
Email throttling is when internet service providers limit the number of emails sent within a specified timeframe. Have you ever crafted a perfect email campaign, sent it to thousands of people, and waited for a response — and instead, you got the dreaded “you have reached your daily sending quota.” This phenomenon is called email…
Even if you sign on with a popular ESP, a domain with a poor reputation can drag down your campaign performance. This is why maintaining a good domain reputation is crucial for successful email marketing. In this guide, we explain what role domain reputation plays in your deliverability rate, how to find your domain reputation…
A reverse DNS lookup is the process of finding the domain name associated with an IP address, essentially the opposite of a regular DNS lookup. But what does it have to do with email marketing? When you send an email campaign, recipient mail servers use reverse DNS to check the sending IP address’s legitimacy, helping…
Your emails might end up in the spam folder if they look suspicious to ISPs. This can happen if you send emails erratically, people don’t really engage with your messages, or you don’t set up your email domain properly. It’s frustrating when your emails end up in the spam folder instead of the inbox, isn’t…
POP3 and IMAP are both technologies that pull your messages from the email server to your device, but they work differently. POP3 limits you to checking your emails on just one device. In contrast, IMAP syncs your emails across multiple devices, letting you view them anywhere without removing them from the server. When setting up…